Jack isn't everywhere...

[OldiesCat]

Oldies on AM in Chicago

Even if they had a great signal, Dave, I doubt they'd make much of a dent. They are too focused on 55-64 listeners and it's on AM. No disrespect to all the fans of classic AM radio (and I'm one of 'em- grew up on CKLW) but people who want Oldies music that bad will get satellite or program an iPod before they'll give any sort of TSL to Oldies on AM.

> >
> Also 1690 has poor coverage of the market at sunset, so WRLL
> won't gain much ratings wise.
>

 

[JustinT]

Re: Chicago

> Please keep WRLL in perspective, Justin. Unfortunately for
> the Oldies format, it's not like 1690 is all of a sudden a
> player in Chicago just because WJMK flipped. 'Real Oldies'
> hasn't worked anywhere yet and isn't likely to be viewed as
> a replacement for REAL Oldies stations (which are not the
> same as the really old Oldies stations given the 'Real
> Oldies' title).

But seeing that WRLL is now the only choice for Oldies (in any form), certainly they would see additional listenership. Those within the listening area who have known that both Real Oldies 1690 and 104.3 WJMK existed, are now forced to tune to Real Oldies whether they prefer older oldies or not.

But what I was trying to imply in the post is that WRLL now has the opportunity to add some newer oldies into the mix without worrying about competition.

 

[Garrett]

Re: Thanks, that's intresting feedback about Lubbock!

But not Lubbock, because NextMedia doesn't own Lubbock anymore(unless maybe on paper for now). So I guess the question is, will there be changes before the paperwork is finalized.

BTW: Currently, Mix100 goes wall-to-wall 80s, Friday afternoon through Midnight Sunday.

> > I wouldn't be suprised to see Mix100's siser station
> Rock101
> > do that. (The NextMedia stations in Lubbock were sold to
> > Wilks communications a couple weeks ago, and word is,
> Wilks
> > is already in the building). The thing about 101.1 is,
> > they've done satellite radio before (As the Oasis 101.1,
> > using WWI's AC format), and seeing as how they are already
>
> > classic rock (and probably taking a beating from KFMX), I
> > wouldn't be surprised if Sam shows up at KONE 101.1 some
> > time.
>
> I received a tip that NextMedia's WKOO flipped from WW1
> Oldies to WW1 Variety Hits as SAM 105.3 this morning. If
> NextMedia is willing to try it in one market, maybe it'll
> also be willing to try it elsewhere.
>

 

[Jay_F]

> Other than Tampa, no 80s stations are doing much at all.
> Does it make sense that if JACK came on in, for example,
> Houston, bkrmingham or Jacksonville that those markets' 80s
> stations' days would be numbered?
>

I couldn't agree more. The "80s and more" format is stale and has run it's course, it's so 2000! Stations SHOULD go Variety Hits in markets that still have an 80s station. It would knock the 80s stations right out of the format.

I predict we will see this. If the Variety Hits stations get off to good starts (I think most will), it will be too tempting for stations to try the format where it doesn't exist, even if most of those markets have 80s stations.




> >
> > According to radio-locator.com, there are only six 80s
> > stations in the U.S.(Jacksonville, Birmingham, Houston,
> > Tampa/St. Petersburg, Yuba City, Dayton). I looked at the
> > stations in those markets and you are correct in that
> there
> > are no 80s and variety hits stations that exist in the
> same
> > market.
> >
>

 

[Jay_F]

> > In Chicago, people would have most likely embraced Jack if
>
> > it had been put on WCKG, but since choosing heritage WJMK,
>
> > it doesn't sound like Jack will last in Chicago. By
> dumping
> > Oldies for Jack, they got rid of their listener base for
> > oldies and the new base might not embrace Jack. Also with
>
> > Stern going to Sirius at the 1st of next year, Infinity
> > Broadcasting Chicago might have 2 stations not doing well
> > because it's Stern that's helping WCKG billing wise, and
> > that'll be gone once his show moves to Sirius. Only the
> > Chicago Arbitron book will tell if Jack is a success or
> not.
> > The p2's will still show for oldies, and the final rating
>
> > won't likely drop much for Spring 2005. That's why I say
> > it'll be the summer book that'll determine if Jack is a
> > success or not in Chicago. If Jack doesn't show in the
> > Chicago books, then that's just as bad as Nine FM, which
> > hasn't shown up in a year on WRZA, and only 9 month (not
> > sure about time frame) on WKIE and WDEK. But worse if a
> > city stick doesn't show up in the books.
>
> I think that there's consensus all around that Jack should
> have gone on WCKG. But about 104.3 Jack-FM not rating got me
> thinking: Has a full-market signal ever gotten a 0.0 share
> in the ratings?
>

I can't think of a full-market FM pulling a no-show. It might have happened at sometime someplace. But Jack/Chicago will not be a 0.0. No way! It will get a lot of early curiosity cume.

 

[Jay_F]

> > I believe (if my memory is correct) that Houston is the
> only
> > top 10 market now without a Jack-like format.
>
> Washington (#8) doesn't have an in-market Jack or a clone,
> but Jack FM from Baltimore puts in a good signal into the
> Washington area, especially in the Maryland suburbs, so it's
> not like they are totally without one.
>
>
> > Also, I don't think there are any Jacks in any market that
>
> > has an '80s station.
>
> > Can anyone think of any examples where the two DO exist in
>
> > one market?
> >
> According to radio-locator.com, there are only six 80s
> stations in the U.S.(Jacksonville, Birmingham, Houston,
> Tampa/St. Petersburg, Yuba City, Dayton). I looked at the
> stations in those markets and you are correct in that there
> are no 80s and variety hits stations that exist in the same
> market.
>



Radio-locator must have forgotten about KSTJ Star 102.7 here in Las Vegas. They were one of the nations first 80s stations. They had a nice run, but their best days are behind them. I read a rumor on the NV board that they will be getting Jacked up. If the rumor is false and someone else goes Variety Hits, I think Star would be in serious trouble and regret that they didn't go VH while they had the chance. They should be concerned about a new move-in signal that will soon enter the market. Simmons Media owns it, a company that has a Jack station (that is trending up nicely) in Salt Lake City.

 

[peppertree]

Re: Jack is in TX

Bob-FM Austin just came in at #2 down from #1.


> That's because there IS nothing north of Dallas. Austin has
> a BOB-FM, too.
> >
> <P ID="signature">______________
[email protected]</P>

 

[OldiesCat]

Re: Jack

if most JACK stations can even hit top 5 25-54, it'll be a huge hit for them.

> Bob-FM Austin just came in at #2 down from #1.
>
> > That's because there IS nothing north of Dallas. Austin
> has a BOB-FM, too.
> > >
> >
>