• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Jack Off

R

Ron_Radio

Guest
Have you guys that marvel over the "Jack" format noticed the latest numbers for those stations? Suck-o!!! They are in the 1-to-2 share range in many markets. Time for MIX 106.7 to change to "Jack."<P ID="signature">______________
Hey everybody!</P>
 
> Have you guys that marvel over the "Jack" format noticed the
> latest numbers for those stations? Suck-o!!! They are in the
> 1-to-2 share range in many markets. Time for MIX 106.7 to
> change to "Jack."
>

I second that idea. Time for Jack in this area :)

-- Matt
 
> > Time for MIX 106.7 to change to "Jack."
> >
>
> I second that idea. Time for Jack in this area :)
>
> -- Matt

Third. The closest Variety Hits outlet might be Baltimore's 102.7 WQSR.





Alan
 
> Have you guys that marvel over the "Jack" format noticed the
> latest numbers for those stations? Suck-o!!! They are in the
> 1-to-2 share range in many markets. Time for MIX 106.7 to
> change to "Jack."
>
There is one fundamental flaw with a format like Jack. It lacks the most important ingredient needed for success...mass appeal! It is safe to assume that the same listener who enjoys Madonna's earlier tracks will also like Chicago? Possible...but doubtful.

Jack sees a spike up in the markets where it is launched because its new and different but ultimately the shiny newness wears off and listeners begin to realize that the song they are hearing at the moment they may enjoy...but whats on the flip side of that track may not be so enjoyable to them. Stations cannot be all things to all people and thats exactly what Jack sets out to do with its WE PLAY ANYTHING style.

A Country fan listens to Country Music radio because they know what to expect...the kind of music they personally enjoy. Same with CHR, A/C, Oldies, etc. Jack is too unpredictable. Hear a song you like here...the next tune sucks. Its destined to cause tune-out.

I may be barking up the wrong tree, but I'd guess 2-3 years from now...Jack will be long since gone and forgotten in most radio markets. Its already flopping in New York. Its had a less than stellar entrance in Pittsburgh with Bob FM. It just does not work well. Its a quick shot in the arm perhaps for a station wanting to turn a buck quickly...but it lacks lasting power.
 
> There is one fundamental flaw with a format like Jack. It
> lacks the most important ingredient needed for
> success...mass appeal! It is safe to assume that the same
> listener who enjoys Madonna's earlier tracks will also like
> Chicago? Possible...but doubtful.


The fundamental flaw in your logic is that early Madonna and Chicago are staples of soft rock radio stations from coast to coast. So, yes, it's very likely that the same listener will enjoy early Madonna and Chicago.

>
> Jack sees a spike up in the markets where it is launched
> because its new and different but ultimately the shiny
> newness wears off and listeners begin to realize that the
> song they are hearing at the moment they may enjoy...but
> whats on the flip side of that track may not be so enjoyable
> to them. Stations cannot be all things to all people and
> thats exactly what Jack sets out to do with its WE PLAY
> ANYTHING style.


JACK sees a spike where it's launched owing to curiosity. Then the listener wises up and realizes the format is merely a 24/7 iPod Shuffle without benefit of personalities, sex appeal, humor, or anything else that program directors seem really keen on.

>
> A Country fan listens to Country Music radio because they
> know what to expect...the kind of music they personally
> enjoy. Same with CHR, A/C, Oldies, etc. Jack is too
> unpredictable. Hear a song you like here...the next tune
> sucks. Its destined to cause tune-out.

Jack's unpredictability is catered precisely for those indecisive twits who say, "I like all types of music." Even if that were true, nobody likes all types of music *all the time*. When you've got that special little lady swooning from the red wine/rohypnol elixir you've cooked up, and Isaac Hayes is providing the soundtrack to your seduction on JACK-FM, the very last thing you want or need is to hear the station awkwardly segue to "Come On Eileen".
 
> > There is one fundamental flaw with a format like Jack. It
>
> > lacks the most important ingredient needed for
> > success...mass appeal! It is safe to assume that the same
>
> > listener who enjoys Madonna's earlier tracks will also
> like
> > Chicago? Possible...but doubtful.
>
>
> The fundamental flaw in your logic is that early Madonna and
> Chicago are staples of soft rock radio stations from coast
> to coast. So, yes, it's very likely that the same listener
> will enjoy early Madonna and Chicago.
>
> >
> > Jack sees a spike up in the markets where it is launched
> > because its new and different but ultimately the shiny
> > newness wears off and listeners begin to realize that the
> > song they are hearing at the moment they may enjoy...but
> > whats on the flip side of that track may not be so
> enjoyable
> > to them. Stations cannot be all things to all people and
> > thats exactly what Jack sets out to do with its WE PLAY
> > ANYTHING style.
>
>
> JACK sees a spike where it's launched owing to curiosity.
> Then the listener wises up and realizes the format is merely
> a 24/7 iPod Shuffle without benefit of personalities, sex
> appeal, humor, or anything else that program directors seem
> really keen on.
>
> >
> > A Country fan listens to Country Music radio because they
> > know what to expect...the kind of music they personally
> > enjoy. Same with CHR, A/C, Oldies, etc. Jack is too
> > unpredictable. Hear a song you like here...the next tune
> > sucks. Its destined to cause tune-out.
>
> Jack's unpredictability is catered precisely for those
> indecisive twits who say, "I like all types of music." Even
> if that were true, nobody likes all types of music *all the
> time*. When you've got that special little lady swooning
> from the red wine/rohypnol elixir you've cooked up, and
> Isaac Hayes is providing the soundtrack to your seduction on
> JACK-FM, the very last thing you want or need is to hear the
> station awkwardly segue to "Come On Eileen".
>

Interesting stab at "Come on Eileen". If you were to believe most cover bands' setlists (and they hate them), and see anyone under 25's reaction to them, the most successful station in the US should only be playing:
1. Come on Eileen
2. Jessie's Girl
3. Summer of '69
4. Song 2 - Blur (and they all sing the first "woo hoo" too soon)
5. American Girl
6. Sweet Home Alabama
7. Laid - James
8. Dancing with Myself
9. I Want to Be Sedated
10. We're Not Gonna Take It
11. Livin' on a Prayer
 
> > > There is one fundamental flaw with a format like Jack.
> It
> >
> > > lacks the most important ingredient needed for
> > > success...mass appeal! It is safe to assume that the
> same
> >
> > > listener who enjoys Madonna's earlier tracks will also
> > like
> > > Chicago? Possible...but doubtful.
> >
> >
> > The fundamental flaw in your logic is that early Madonna
> and
> > Chicago are staples of soft rock radio stations from coast
>
> > to coast. So, yes, it's very likely that the same
> listener
> > will enjoy early Madonna and Chicago.
> >
> > >
> > > Jack sees a spike up in the markets where it is launched
>
> > > because its new and different but ultimately the shiny
> > > newness wears off and listeners begin to realize that
> the
> > > song they are hearing at the moment they may enjoy...but
>
> > > whats on the flip side of that track may not be so
> > enjoyable
> > > to them. Stations cannot be all things to all people
> and
> > > thats exactly what Jack sets out to do with its WE PLAY
> > > ANYTHING style.
> >
> >
> > JACK sees a spike where it's launched owing to curiosity.
>
> > Then the listener wises up and realizes the format is
> merely
> > a 24/7 iPod Shuffle without benefit of personalities, sex
> > appeal, humor, or anything else that program directors
> seem
> > really keen on.
> >
> > >
> > > A Country fan listens to Country Music radio because
> they
> > > know what to expect...the kind of music they personally
> > > enjoy. Same with CHR, A/C, Oldies, etc. Jack is too
> > > unpredictable. Hear a song you like here...the next
> tune
> > > sucks. Its destined to cause tune-out.
> >
> > Jack's unpredictability is catered precisely for those
> > indecisive twits who say, "I like all types of music."
> Even
> > if that were true, nobody likes all types of music *all
> the
> > time*. When you've got that special little lady swooning
> > from the red wine/rohypnol elixir you've cooked up, and
> > Isaac Hayes is providing the soundtrack to your seduction
> on
> > JACK-FM, the very last thing you want or need is to hear
> the
> > station awkwardly segue to "Come On Eileen".
> >
>
> Interesting stab at "Come on Eileen". If you were to
> believe most cover bands' setlists (and they hate them), and
> see anyone under 25's reaction to them, the most successful
> station in the US should only be playing:
> 1. Come on Eileen
> 2. Jessie's Girl
> 3. Summer of '69
> 4. Song 2 - Blur (and they all sing the first "woo hoo" too
> soon)
> 5. American Girl
> 6. Sweet Home Alabama
> 7. Laid - James
> 8. Dancing with Myself
> 9. I Want to Be Sedated
> 10. We're Not Gonna Take It
> 11. Livin' on a Prayer
>

Much as I'd truly love to believe that you've been keeping years and years of charts depicting statistical analysis on the 25-and-under crowd's reaction to the songs on "most cover bands' set lists", I cannot. Simply put, nobody goes to see that many cover bands, or pays such close attention. Even if that were untrue, however, you've missed the point of the Eileen reference altogether. The nature of the (failing) JACK format doesn't lend itself to the scenario I'd outlined. No more, no less. Far be it for me to assault the genius of Dexy's Midnight Runners. After all, they have one more #1 charting single than I do.
 
> > > > There is one fundamental flaw with a format like Jack.
>
> > It
> > >
> > > > lacks the most important ingredient needed for
> > > > success...mass appeal! It is safe to assume that the
> > same
> > >
> > > > listener who enjoys Madonna's earlier tracks will also
>
> > > like
> > > > Chicago? Possible...but doubtful.
> > >
> > >
> > > The fundamental flaw in your logic is that early Madonna
>
> > and
> > > Chicago are staples of soft rock radio stations from
> coast
> >
> > > to coast. So, yes, it's very likely that the same
> > listener
> > > will enjoy early Madonna and Chicago.
> > >
> > > >
> > > > Jack sees a spike up in the markets where it is
> launched
> >
> > > > because its new and different but ultimately the shiny
>
> > > > newness wears off and listeners begin to realize that
> > the
> > > > song they are hearing at the moment they may
> enjoy...but
> >
> > > > whats on the flip side of that track may not be so
> > > enjoyable
> > > > to them. Stations cannot be all things to all people
> > and
> > > > thats exactly what Jack sets out to do with its WE
> PLAY
> > > > ANYTHING style.
> > >
> > >
> > > JACK sees a spike where it's launched owing to
> curiosity.
> >
> > > Then the listener wises up and realizes the format is
> > merely
> > > a 24/7 iPod Shuffle without benefit of personalities,
> sex
> > > appeal, humor, or anything else that program directors
> > seem
> > > really keen on.
> > >
> > > >
> > > > A Country fan listens to Country Music radio because
> > they
> > > > know what to expect...the kind of music they
> personally
> > > > enjoy. Same with CHR, A/C, Oldies, etc. Jack is too
> > > > unpredictable. Hear a song you like here...the next
> > tune
> > > > sucks. Its destined to cause tune-out.
> > >
> > > Jack's unpredictability is catered precisely for those
> > > indecisive twits who say, "I like all types of music."
> > Even
> > > if that were true, nobody likes all types of music *all
> > the
> > > time*. When you've got that special little lady
> swooning
> > > from the red wine/rohypnol elixir you've cooked up, and
> > > Isaac Hayes is providing the soundtrack to your
> seduction
> > on
> > > JACK-FM, the very last thing you want or need is to hear
>
> > the
> > > station awkwardly segue to "Come On Eileen".
> > >
> >
> > Interesting stab at "Come on Eileen". If you were to
> > believe most cover bands' setlists (and they hate them),
> and
> > see anyone under 25's reaction to them, the most
> successful
> > station in the US should only be playing:
> > 1. Come on Eileen
> > 2. Jessie's Girl
> > 3. Summer of '69
> > 4. Song 2 - Blur (and they all sing the first "woo hoo"
> too
> > soon)
> > 5. American Girl
> > 6. Sweet Home Alabama
> > 7. Laid - James
> > 8. Dancing with Myself
> > 9. I Want to Be Sedated
> > 10. We're Not Gonna Take It
> > 11. Livin' on a Prayer
> >
>
> Much as I'd truly love to believe that you've been keeping
> years and years of charts depicting statistical analysis on
> the 25-and-under crowd's reaction to the songs on "most
> cover bands' set lists", I cannot. Simply put, nobody goes
> to see that many cover bands, or pays such close attention.
> Even if that were untrue, however, you've missed the point
> of the Eileen reference altogether. The nature of the
> (failing) JACK format doesn't lend itself to the scenario
> I'd outlined. No more, no less. Far be it for me to
> assault the genius of Dexy's Midnight Runners. After all,
> they have one more #1 charting single than I do.
>


No I didn't miss the point and the rip was actually on the typical setlists.

The kids don't know what they like, they like what they know ( and I have no idea who coined that phrase, but it's one of my favorites ).
 
Too soon---York generally trails national trends by 3-5 years.

> > > Time for MIX 106.7 to change to "Jack."
> > >
> >
> > I second that idea. Time for Jack in this area :)
> >
> > -- Matt
>
> Third. The closest Variety Hits outlet might be Baltimore's
> 102.7 WQSR.
>
>
>
>
>
> Alan
>
 
There is one fundamental flaw with a format like Jack. It lacks the most important ingredient needed for success...mass appeal! It is safe to assume that the same listener who enjoys Madonna's earlier tracks will also like Chicago? Possible...but doubtful.

The same stations that have tried Jack or other similar formats usually go with trying something else a couple of years later. It's a novelty format. That's it. It's what Jammin' Oldies, Heavy Metal, and All 70's or 80's were at one point. The novelty wears off, the ratings dip, and they're playing AC a book or two later until the next 'beat of the week' comes along.
 
There's another obvious flaw with the jack format: it lacks the personalities required to add an emotional connection to the music, and stretch the listening lengths. Society has been able to buy and then to what they want for decades. But the radio personalities have always been the ones who "make it real", and keep them coming back.
 
But the radio personalities have always been the ones who "make it real", and keep them coming back.

In other words, you've got to have a jock that can relate to a 35 plus audience. There's not that many of those left.
 
Another correction....There may be plenty of jocks who can relate to a 35+ audience, just that there isn't a management team with the guts to let them do it!
 
gwjr67 said:
Another correction....There may be plenty of jocks who can relate to a 35+ audience, just that there isn't a management team with the guts to let them do it!
Click to expand...

Let's face it. Typically, radio management is not made of 'radio people' anymore. So we can't expect them to have balls when it comes to creative thinking, can we? Now where were we? 101 beans... 102 beans... 104, no, 6... oh, heck...
:p
 
AgingXer said:
Sarcasm. Inferring that "bean-counters" are ramming it up our collective butts.
Click to expand...

OH. You know, "Collective Butts" would've been a cool air name in the '60s or '70s.

[/quote]

An even better band name!
 
shilton said:
> Have you guys that marvel over the "Jack" format noticed the
> latest numbers for those stations? Suck-o!!! They are in the
> 1-to-2 share range in many markets. Time for MIX 106.7 to
> change to "Jack."
>
There is one fundamental flaw with a format like Jack. It lacks the most important ingredient needed for success...mass appeal! It is safe to assume that the same listener who enjoys Madonna's earlier tracks will also like Chicago? Possible...but doubtful.

Jack sees a spike up in the markets where it is launched because its new and different but ultimately the shiny newness wears off and listeners begin to realize that the song they are hearing at the moment they may enjoy...but whats on the flip side of that track may not be so enjoyable to them. Stations cannot be all things to all people and thats exactly what Jack sets out to do with its WE PLAY ANYTHING style.

A Country fan listens to Country Music radio because they know what to expect...the kind of music they personally enjoy. Same with CHR, A/C, Oldies, etc. Jack is too unpredictable. Hear a song you like here...the next tune sucks. Its destined to cause tune-out.

I may be barking up the wrong tree, but I'd guess 2-3 years from now...Jack will be long since gone and forgotten in most radio markets. Its already flopping in New York. Its had a less than stellar entrance in Pittsburgh with Bob FM. It just does not work well. Its a quick shot in the arm perhaps for a station wanting to turn a buck quickly...but it lacks lasting power.
Click to expand...

I know this post is from March, but I need to tell you that WRRK-FM (Bob-FM) here in Pittsburgh is ranked in the top 5 in the market now, with steady numbers. I personally don't listen to it, but the format works here, and WRRK has never had the numbers they do now, nor did they ever crack the top 10. I think a JACK-FM is overdue in the York/Lancaster/Harrisburg area.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom