There is some discussion of KSTJ on the Tampa Bay board of all places (in the trends thread). The question is asked whether the 80s station in Tampa (Cox's WPOI) will make the same mistake as KSTJ in Vegas. Will they stay 80s and let another station in the market go Jack?
One of the responses mentions that there have been few Jacks (or any Variety Hits stations) in markets where "80s and more" exists. Until Las Vegas, Honolulu was the only exception. A station in Hawaii switched to "Bob" despite the fact that an 80s station existed (KQMQ,who dumped 80s for CHR last week). Bob was an unusual case of a Variety Hits station that failed and many observers pointed to the pre-existing 80s station as a reason why.
Some of us here have stated that KSTJ should have gone Jack while they had the chance and now they will be destroyed. I generally agree with that because (although they have made somewhat of a comeback in the last two trends) Star is in no position to have a new competitor take a share or two away from their existing audience, this would leave them far too weak.
After reading the Tampa thread I realized there is a flip side to this story...How will the very existence of Star 102.7 impact Jack and how well he does in Vegas? Star 102.7 is one of the last remaining stations in the U.S that programs the fad format of 2000 "80s and more", but it's still here, it's an option, some people will still listen to it. If Star didn't exist as part of the Las Vegas radio landscape it's fair to say that much of their P1 audience would switch to Jack and that many of the button pushers would stay on Jack longer if Star wasn't one of their buttons to push.
What do you think? Will Jack just plow over Star and make them his biggest victim? Or will the existence of Star (as well as stations like KXPT that share several Jack titles) stop Jack from being the success that he is in some other markets. In time we will see how this all shakes out, for now it's fun to speculate.
One of the responses mentions that there have been few Jacks (or any Variety Hits stations) in markets where "80s and more" exists. Until Las Vegas, Honolulu was the only exception. A station in Hawaii switched to "Bob" despite the fact that an 80s station existed (KQMQ,who dumped 80s for CHR last week). Bob was an unusual case of a Variety Hits station that failed and many observers pointed to the pre-existing 80s station as a reason why.
Some of us here have stated that KSTJ should have gone Jack while they had the chance and now they will be destroyed. I generally agree with that because (although they have made somewhat of a comeback in the last two trends) Star is in no position to have a new competitor take a share or two away from their existing audience, this would leave them far too weak.
After reading the Tampa thread I realized there is a flip side to this story...How will the very existence of Star 102.7 impact Jack and how well he does in Vegas? Star 102.7 is one of the last remaining stations in the U.S that programs the fad format of 2000 "80s and more", but it's still here, it's an option, some people will still listen to it. If Star didn't exist as part of the Las Vegas radio landscape it's fair to say that much of their P1 audience would switch to Jack and that many of the button pushers would stay on Jack longer if Star wasn't one of their buttons to push.
What do you think? Will Jack just plow over Star and make them his biggest victim? Or will the existence of Star (as well as stations like KXPT that share several Jack titles) stop Jack from being the success that he is in some other markets. In time we will see how this all shakes out, for now it's fun to speculate.