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JACK

D

dm101066

Guest
Does anyone have any idea how Jack did this trend among its 25-54 target demo?
 
> Does anyone have any idea how Jack did this trend among its
> 25-54 target demo?
>


On the Variety Hits board somebody said they ranked #8 25-54 this trend. Down,but still decent. Here's the question, is this the start of a long slow downfall for Jack OR is this just normal fluctuation?
 
> > Does anyone have any idea how Jack did this trend among
> its
> > 25-54 target demo?
> >
>
>
> On the Variety Hits board somebody said they ranked #8 25-54
> this trend. Down,but still decent. Here's the question, is
> this the start of a long slow downfall for Jack OR is this
> just normal fluctuation?
>

Or, let's ask the more relevant question: ho has the momentum? What is it that allowed KZPS to rise 1.9-2.3, while Jack slipped?
 
> > > Does anyone have any idea how Jack did this trend among
> > its
> > > 25-54 target demo?
> > >
> >
> >
> > On the Variety Hits board somebody said they ranked #8
> 25-54
> > this trend. Down,but still decent. Here's the question, is
>
> > this the start of a long slow downfall for Jack OR is this
>
> > just normal fluctuation?
> >
>
> Or, let's ask the more relevant question: ho has the
> momentum? What is it that allowed KZPS to rise 1.9-2.3,
> while Jack slipped?
>
"Fluke" comes to mind. Let's see what the next trend says.
 
stations go up, stations go down- happens every trend in every market in
America. EVERY radio station goes back & forth.

We sometimes forget that every trend is an individual 30 day snapshot of a market's listening patterns with different listeners sampled each time, so
really each trend is separate and independant measuring of listership
(we just call it "went up/went down").

>
> Or, let's ask the more relevant question: ho has the
> momentum? What is it that allowed KZPS to rise 1.9-2.3,
> while Jack slipped?
>
 
> stations go up, stations go down- happens every trend in
> every market in
> America. EVERY radio station goes back & forth.
>
> We sometimes forget that every trend is an individual 30 day
> snapshot of a market's listening patterns with different
> listeners sampled each time, so
> really each trend is separate and independant measuring of
> listership
> (we just call it "went up/went down").
>

Actually it's not a 30 day snapshot unless you extrap the numbers. It is a rolling 90 day average. With each trend you drop off the oldest month and add in the latest one until you have the actual 3 months for that book.

Radio lives and breathes these numbers. Some night when you are having trouble getting to sleep try reading the fine print in the actual Arbitron printed book where it talks about the stability of the numbers (and the margin of error). Think about "the swimming pool full of marbles" illustration.

The bottom line is the results the station gets for it's advertisers. Yes I know you programmer types get bonused based on share growth but if your station is working for your advertisers, you are winning the battle...
 
Arbitron extraps

of course-- that goes without saying.
>
> Actually it's not a 30 day snapshot unless you extrap the
> numbers. It is a rolling 90 day average. With each trend
> you drop off the oldest month and add in the latest one
> until you have the actual 3 months for that book.

>
 
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