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JACK

R

RussAllen

Guest
OLDIES FLIPPED TO JACK TODAY<P ID="signature">______________
Free Lil Kim
April 29, 2005 5pm What a glorious day it was
</P>
 
> OLDIES FLIPPED TO JACK TODAY
>

Interesting. It was a matter of time, I guess. For the record, Oldies' website at www.knoxoldies.com is still functional as of 1:10 PM.

What time did they flip? I assume Ashley Adams and her contract will still be on in the mornings?
 
> > OLDIES FLIPPED TO JACK TODAY
> >
>
> Interesting. It was a matter of time, I guess. For the
> record, Oldies' website at www.knoxoldies.com is still
> functional as of 1:10 PM.
>
> What time did they flip? I assume Ashley Adams and her
> contract will still be on in the mornings?

After Nashville's SC Oldies station flipped to Jack, we figured Knoxville would be next. Nashville's Jack is jockless, as are most Jacks. The next question is, will another station in Knoxville immediately jump in and grab the format and air staff, as happened in Nashville. The new Oldies station in Nashville got a refreshed music mix, to boot.
 
> After Nashville's SC Oldies station flipped to Jack, we
> figured Knoxville would be next. Nashville's Jack is
> jockless, as are most Jacks. The next question is, will
> another station in Knoxville immediately jump in and grab
> the format and air staff, as happened in Nashville. The new
> Oldies station in Nashville got a refreshed music mix, to
> boot.
>

Knoxville's jack is jockless AND satellite fed. Ashley Adams and Brad Jeffries remain with South Central. Jill West is the only air talent let go. I doubt anyone would want to build a small-signal oldies station around the least well known of the Oldies jocks.
 
> > After Nashville's SC Oldies station flipped to Jack, we
> > figured Knoxville would be next. Nashville's Jack is
> > jockless, as are most Jacks. The next question is, will
> > another station in Knoxville immediately jump in and grab
> > the format and air staff, as happened in Nashville. The
> new
> > Oldies station in Nashville got a refreshed music mix, to
> > boot.
> >
>
> Knoxville's jack is jockless AND satellite fed. Ashley
> Adams and Brad Jeffries remain with South Central. Jill
> West is the only air talent let go. I doubt anyone would
> want to build a small-signal oldies station around the least
> well known of the Oldies jocks.

I wouldn't expect anybody else in Knoxville to pickup Oldies. Unlike in Nashville, it wasn't a very highly rated format that has already failed on the one signal that I could see picking it up (93.1).

Glad Ashley and Brad are still in the building, curious as to how they will be used...

One thing I find odd is that all of the imaging I've heard refers only to 95.7 and not at all to 106.7. Kindof makes me wonder if they have other plans for the 106.7 signal.
 
> > > After Nashville's SC Oldies station flipped to Jack, we
> > > figured Knoxville would be next. Nashville's Jack is
> > > jockless, as are most Jacks. The next question is, will
> > > another station in Knoxville immediately jump in and
> grab
> > > the format and air staff, as happened in Nashville. The
> > new
> > > Oldies station in Nashville got a refreshed music mix,
> to
> > > boot.
> > >
> >
> > Knoxville's jack is jockless AND satellite fed. Ashley
> > Adams and Brad Jeffries remain with South Central. Jill
> > West is the only air talent let go. I doubt anyone would
> > want to build a small-signal oldies station around the
> least
> > well known of the Oldies jocks.
>
> I wouldn't expect anybody else in Knoxville to pickup
> Oldies. Unlike in Nashville, it wasn't a very highly rated
> format that has already failed on the one signal that I
> could see picking it up (93.1).
>
> Glad Ashley and Brad are still in the building, curious as
> to how they will be used...
>
> One thing I find odd is that all of the imaging I've heard
> refers only to 95.7 and not at all to 106.7. Kindof makes me
> wonder if they have other plans for the 106.7 signal.
>
Why would anyone flip to Oldies? It's never been a top format in Knoxville. And 93.1 The Point is not flipping - how many times do we have to tell you? I see The River flipping to Hot AC, AC or maybe even rock now. What do you think?
 
I was a fan of oldies for a while, but that format was getting worn out with the same songs over and over. I think it would be best to let that format rest for a couple of years and then bring it back. It might do better then. I too am wondering where Ashley Adams will end up. She was talking this morning about what all she was going to be doing on the show for the rest of the week. Oldies 95/106 was also having a classic car show October 15th which I was thinking about entering my car in. I just wonder if that will still go on. I'm also curious about the syndicated shows they carry like Tom Kent weeknights and Dick Bartley's weekend shows. I've listened to the station since around lunch and it sounds almost identical to WIMZ with a little B-97 threw in there. I did turn it off when ABBA's Dancing Queen came on. That almost made me sick. Anyway, it's great to have something new happening in Knoxville and now we've finally got something to talk about again.
 
> I was a fan of oldies for a while, but that format was
> getting worn out with the same songs over and over. I think
> it would be best to let that format rest for a couple of
> years and then bring it back. It might do better then. I
> too am wondering where Ashley Adams will end up. She was
> talking this morning about what all she was going to be
> doing on the show for the rest of the week. Oldies 95/106
> was also having a classic car show October 15th which I was
> thinking about entering my car in.

Well, when she was talking about that this morning, the plan might have still been to have a show for the rest of the week and to have the car show on the 15th. What I've heard from a couple of people is that this flip was sparked by a rumor about another station that was actually started to see if South Central would flip.

The other station had no intention of actually flipping to Jack-FM, but they set some things in motion and leaked some things to certain people to make it appear as if they were going to become Jack on Friday at 3. In reaction, SS, which had been pondering the switch since their Nashville Oldies station moved to Jack. They don't have custom liners (other than the one they recorded this afternoon), they don't really have an immediate plan. Right now, they're running the Jack satelitte feed from ABC Radio Networks.
 
Re: Jack and Jill

Anyone know where Jill will go and if she'll stay in the market ?
I used to eat lunch to her show every day so I suppose you could say I'm a fan. Does she have a website so she can keep her fans up to date on her whereabouts ?
Knoxville won't be the same without Oldies !




> > I was a fan of oldies for a while, but that format was
> > getting worn out with the same songs over and over. I
> think
> > it would be best to let that format rest for a couple of
> > years and then bring it back. It might do better then. I
>
> > too am wondering where Ashley Adams will end up. She was
> > talking this morning about what all she was going to be
> > doing on the show for the rest of the week. Oldies 95/106
>
> > was also having a classic car show October 15th which I
> was
> > thinking about entering my car in.
>
> Well, when she was talking about that this morning, the plan
> might have still been to have a show for the rest of the
> week and to have the car show on the 15th. What I've heard
> from a couple of people is that this flip was sparked by a
> rumor about another station that was actually started to see
> if South Central would flip.
>
> The other station had no intention of actually flipping to
> Jack-FM, but they set some things in motion and leaked some
> things to certain people to make it appear as if they were
> going to become Jack on Friday at 3. In reaction, SS, which
> had been pondering the switch since their Nashville Oldies
> station moved to Jack. They don't have custom liners (other
> than the one they recorded this afternoon), they don't
> really have an immediate plan. Right now, they're running
> the Jack satelitte feed from ABC Radio Networks.
>
 
Re: JACK Flipped At ...

> OLDIES FLIPPED TO JACK TODAY

According to Yes.com, it flipped sometime in the middle of the 11 AM (CT) hour. "Last Kiss" was played at 11:31 AM, followed by "Jumpin Jack Flash" at 11:33. Was that the turning point? The hour was rounded out with songs from Tom Petty, 3 Doors Down and Def Leppard.<P ID="signature">______________


New York City Radio and TV</P>
 
Re: Jack and Jill

Interesting move. I also noticed that they were running the new ABC satellite version of the "Jack FM" format. Since South Central already has a locally produced version of "Jack" in Nashville, why not do it in house instead? Maybe it will become a locally produced station later, but the rumour that sparked a need for a quick flip led them to use the satellite feed at first? I would think they could simply copy what they have in the database and library on the Nashville station (which is what they often did with the former Oldies station anyway).
Also, I wonder who was baiting them with rumours of a flip. My guess is it would have to be Journal with "93.1 the Point" or Citadel with "98.7 the River". Those seem like the most likely to also flip sometime in the future. I don't know what "the Point's" reaction will be or if they will flip. Should be interesting to see how this develops. Also, I don't think it would be a bad move for Citadel to dump AAA at WOKI "98.7 the River" and flip it to Oldies. Why not. Granted, oldies is kind of a dying format, but I guarentee it would probably provide more listeners and numbers in the short run than the current AAA format on "the River". I kind of doubt Journal flipping 93.1 back to oldies. They've already done two versions of oldies there and didn't seem to do that well, so I would be surprised to see them try it again. But I think Citadel might be willing to give it a go on 98.7.
Also, as someone mentioned earlier; what's up with "Jack FM"'s local imaging basically mentioning just 95.7 and not 106.7? It's currently on both signals, but could South Central be considering splitting them up and maybe keeping Oldies on at 106.7? It's a horrible signal, but if it's the only Oldies choice, and operated very cheaply, they might think it's worth it. Guess we'll have to wait and see how it all goes down. Any more inside info anyone?
 
Re: Jack and Jill

www.jillwest.com




> Anyone know where Jill will go and if she'll stay in the
> market ?
> I used to eat lunch to her show every day so I suppose you
> could say I'm a fan. Does she have a website so she can
> keep her fans up to date on her whereabouts ?
> Knoxville won't be the same without Oldies !
>
>

>
>
> > > I was a fan of oldies for a while, but that format was
> > > getting worn out with the same songs over and over. I
> > think
> > > it would be best to let that format rest for a couple of
>
> > > years and then bring it back. It might do better then.
> I
> >
> > > too am wondering where Ashley Adams will end up. She
> was
> > > talking this morning about what all she was going to be
> > > doing on the show for the rest of the week. Oldies
> 95/106
> >
> > > was also having a classic car show October 15th which I
> > was
> > > thinking about entering my car in.
> >
> > Well, when she was talking about that this morning, the
> plan
> > might have still been to have a show for the rest of the
> > week and to have the car show on the 15th. What I've heard
>
> > from a couple of people is that this flip was sparked by a
>
> > rumor about another station that was actually started to
> see
> > if South Central would flip.
> >
> > The other station had no intention of actually flipping to
>
> > Jack-FM, but they set some things in motion and leaked
> some
> > things to certain people to make it appear as if they were
>
> > going to become Jack on Friday at 3. In reaction, SS,
> which
> > had been pondering the switch since their Nashville Oldies
>
> > station moved to Jack. They don't have custom liners
> (other
> > than the one they recorded this afternoon), they don't
> > really have an immediate plan. Right now, they're running
> > the Jack satelitte feed from ABC Radio Networks.
> >
>
 
Knoxville Oldies

Do you guys think it would be a good idea for one of the Knoxville area AM stations to switch to oldies? I know it want happen, but maybe WVLZ 1180 should drop sports and give oldies a try. I think The Sports Animal 99 will be the big winner with the sports format anyway. Maybe some of the outlying stations would benefit from oldies like WSEV 930 in Sevierville.<P ID="signature">______________
John Sells
Concord, NC</P><P ID="edit"><FONT class="small">Edited by John Sells on 10/06/05 04:29 PM.</FONT></P>
 
Re: Jack and Jill

> Also, as someone mentioned earlier; what's up with
> "Jack FM"'s local imaging basically mentioning just 95.7 and
> not 106.7? It's currently on both signals, but could South
> Central be considering splitting them up and maybe keeping
> Oldies on at 106.7?

They might be reserving 106.7 for a future defensive move. But principally the decision was made to mention one frequency because giving two frequencies always confuses listeners and diary keepers. I suspect when they get their real imaging on you'll hear mentions of 106.7 as an alternate frequency, but the station's name is 95.7 Jack FM.

If there are oldies in the market, it will be on 98.7, 93.5 or an AM station.
 
Re: Knoxville Oldies

> Do you guys think it would be a good idea for one of the
> Knoxville area AM stations to switch to oldies? I know it
> want happen, but maybe WVLZ 1180 should drop sports and give
> oldies a try. I think The Sports Animal 99 will be the big
> winner with the sports format anyway. Maybe some of the
> outlying stations would benefit from oldies like WSEV 930 in
> Sevierville.
>

An Knoxville FM should have the balls to do it...this is unbelievable! Put Oldies on a big stick...it would kill in Knoxville! Hey it did before!

What is South Central thinking? National trends already show the Jack format slipping in the ratings! No jocks...no heart for listeners to connect with....and a format flavor of the month trying to be all things to all people...yeah...that'll work...for a about a year.

Mark my words....good numbers for the first 1 or 2 books...then watch it slide boys! They'll wish they had stuck with a format that at least delivered a solid listener base for clientss...instead of going with a "flash in the pan" format like Jack that more than likely wasn't even researched for the Knoxville market!

If kids want a jckebox...they'll switch on the ipod..thank you very much....
The mindset of today's radio decision makers never ceases to amaze me!

booger!
 
Re: Knoxville Oldies

> An Knoxville FM should have the balls to do it...this is
> unbelievable! Put Oldies on a big stick...it would kill in
> Knoxville! Hey it did before!
>
> What is South Central thinking? National trends already show
> the Jack format slipping in the ratings! No jocks...no heart
> for listeners to connect with....and a format flavor of the
> month trying to be all things to all people...yeah...that'll
> work...for a about a year.
>
> Mark my words....good numbers for the first 1 or 2
> books...then watch it slide boys! They'll wish they had
> stuck with a format that at least delivered a solid listener
> base for clientss...instead of going with a "flash in the
> pan" format like Jack that more than likely wasn't even
> researched for the Knoxville market!
>
> If kids want a jckebox...they'll switch on the ipod..thank
> you very much....
> The mindset of today's radio decision makers never ceases to
> amaze me!
>
> booger!

You're right. Back in the 90's Oldies usually came in #3 or #4 and when they put it over on 93.1 and it died out in no time. 95.7/106.7 didn't have the best signal. Oldies was doing fairly good on 95/106 until they started playing around with it. I'm afraid that South Central is going to end up killing themselves with this new Jack station. It shares too many songs with WIMZ and B-97, their biggest winners. I've talked to alot of people about the new station and there aren't many people who like it. It's good to hear a live DJ every now and then, especially if a weather or traffic emergency pops up. I think the Jack format is just typical of corporate radio. They play what they want - I think that's the same thing that turned people against the old River a few years ago.



















>
 
Re: Knoxville Oldies

Booger said.... No jocks...no heart for listeners to connect with

WIMZFan said.... It's good to hear a live DJ every now and then,

How long have you guys been frustrated unemployed jocks?

A decade or so ago, Adult Standards left the FM dial most everywhere and returned to AM.

Now it's Oldies turn to move to AM and be a marginal station for hard-to-sell demos.

Check on your favorite Classic Rock stations in another decade.

Times change boys....those that change with the times have jobs. Ask the people who used to make slide rules and buggy whips.

Signed,
A resigned Oldies fan.
 
Re: Knoxville Oldies

> Booger said.... No jocks...no heart for listeners to connect
> with
>
> WIMZFan said.... It's good to hear a live DJ every now and
> then,
>
> How long have you guys been frustrated unemployed jocks?
>
> A decade or so ago, Adult Standards left the FM dial most
> everywhere and returned to AM.
>
> Now it's Oldies turn to move to AM and be a marginal station
> for hard-to-sell demos.
>
> Check on your favorite Classic Rock stations in another
> decade.
>
> Times change boys....those that change with the times have
> jobs. Ask the people who used to make slide rules and buggy
> whips.
>
> Signed,
> A resigned Oldies fan.
>

I'm laughing here....times change boys? Yeah let's put on a jukebow with
a format life of 1 year and call that success! There are still some strong Oldies stations that can still generate the cash with creative marketing by pros who know how to sell the format! All the other Oldies stations fell victim to Corporate radio execs who wanted a quick fix... They're already learning that Jack wasn't the solution when they switched CBS-FM.

The creators of the format obviously don't know "Jack" about why people ever listened to the radio in the first place...instead of just playing their own
cd collection. Jack will die just like all seventies...all eighties...rhythmic oldies...the arrow format...and every other quick fix format in the industry. Funny thing about that is...those formats died trying to reach a narrow niche... while Jack will die from trying to reach everybody!

And by the way...been going strong on the air for 25 years thank you...

booger!
 
Re: Knoxville Oldies

> > Do you guys think it would be a good idea for one of the
> > Knoxville area AM stations to switch to oldies? I know it
>
> > want happen, but maybe WVLZ 1180 should drop sports and
> give
> > oldies a try. I think The Sports Animal 99 will be the
> big
> > winner with the sports format anyway. Maybe some of the
> > outlying stations would benefit from oldies like WSEV 930
> in
> > Sevierville.
> >
>
> An Knoxville FM should have the balls to do it...this is
> unbelievable! Put Oldies on a big stick...it would kill in
> Knoxville! Hey it did before!
>
> What is South Central thinking? National trends already show
> the Jack format slipping in the ratings! No jocks...no heart
> for listeners to connect with....and a format flavor of the
> month trying to be all things to all people...yeah...that'll
> work...for a about a year.
>
> Mark my words....good numbers for the first 1 or 2
> books...then watch it slide boys! They'll wish they had
> stuck with a format that at least delivered a solid listener
> base for clientss...instead of going with a "flash in the
> pan" format like Jack that more than likely wasn't even
> researched for the Knoxville market!
>
> If kids want a jckebox...they'll switch on the ipod..thank
> you very much....
> The mindset of today's radio decision makers never ceases to
> amaze me!
>
> booger!
>


I don't think there's a huge market for Oldies in Knoxville, but I think you're exactly right on Jack flaming out. The music is average at best and doesn't appeal to the type of person that generally owns an ipod.

Marketers are starting to realize the value of the 55+ demographic, and eventually, the trend will make it to radio. Every recent issue of Marketing News has had something about the attention that advertisers are turning to 55+. Oldies is THE format to reach these people.

In a year, SS is going to be stuck with a big problem on 95.7 and 106.7. As small as they were, the ratings Oldies was getting there were the highest that either singal had ever seen.

I've heard that the research done on Jack in East TN had a marginal response at best. I have yet to hear more than a couple of songs that the Point wasn't already playing. I would like to hear traffic reports, especially on a day like today when the interstate in west Knoxville was closed down completely. People listening to Jack were stuck in traffic while listeners of every other station were moving slowly down Kingston and Middlebrook.
 
Re: Knoxville Oldies

Booger & all the others who think Jack will fail...

I usually agree with you guys on most of the stuff, but I have
to disagree with you on your Jack comments. Hear me out.

First, SCC has made THE right choice for the future with Jack.
It's proven to be successful in similar demos of Knoxville. Been
#1 25+ in Nashville and doing just fine. Elsewhere, it's pretty
strong. I know there are not alot of books behind it yet, but
the concept is solid and versitile. See the Variety Hits board.
It's as pro/con as it gets, but there is some serious proof that
it's here to stay, whether WE like it or not.

Second, listeners have responded to the over abuse of talk and
blabber by running to commercial free and talk free sources. Radio
has to offer variety. Some stations should talk and some should
not.

Third, when I told you guys that Jack was coming as recently as 9/22 or
so, I said then that my only concern is/was that it will hurt IMZ and
B somewhat depending on how ABC handles/controls it (nationally) which
could be a problem. In Nashville, we made the pre-ABC local cut
so it can be programmed in-house and react/respond to local market
changes. That is my only serious concern for you guys in Knoxville.
That gives Nashville an edge, but you have to take your signals
into account. A 3.5-4.5 share would be pretty good. It has hurt
sister Mix 92.9 in Nashville, so there needs to be caution on any
overlap. Hopefully, it'll move in the direction of 80's and more
rock instead of AC or Classic Rock to keep a minimum of ratings
stealing - still ABC may not allow for this, so it could be interesting.
BTW, you are the first market under the ABC agreement, so I really
wish you luck...it's just to early to know how that'll go.

Fourth, listeners like it well enough to stick with it. Yes, eventually
it'll evolve with on-airs, but give it time and let it make it's mark
before you claim it dead. Jack must continue to evolve musically and
on-air. The voice of Howard Cogan seems to be incredible to many
listeners (1/10 say no) - better than most on airs in many markets.
Please, give it time, it has a way of hooking you in. As for P1, etc.,
seems like it has done better than anyone thought possible.

Fifth, Oldies formats dropping quickly - because of the avg. age of
the listener and lack of advertising support from them. (This is fact,
not my thoughts, I still think the jury is out on the 45+ not buying
products, etc. or being to old, etc.) Oldies has caught up musically
with itself. Sad, but true. It may land somewhere, but for your market
I would say it'll be fringe AM. Star 97 has a strong Oldies following
in Nashville after Oldies 96.3 (SCC) flipped to Jack. But, that really
is because Oldies 96.3 ran it's course and was tired. Oldies 97.1 is
fresher and slightly harder rock. I have been a fan of format flips
like this to take stations to the next level (re-inventing themselves
if they are better and brighter.) Maybe you will get a better Oldies
station.

Oh, and the Marketing News comment about 55+, was that about radio
specific? Cause Mix and B have been suffering from one major problem -
advertisers are demanding a younger, more user friendly demo these
days - i.e. they are skewing to old and have to freshen up and go
for the $$$ demo - 25-45, less on the 54-. I know it wasn't a comment
from booger, but it applies here.

Regardless, radio has to forge ahead and try new things (or re-hash
old things.) It is ashame good people get caught in these flips. I
wish all involved the best. No doubt. Brice, the research for East
TN was +++, in fact, if anything people wondered by it took so long.


It is Cadillac Jack posting as "jack" on here (above) so you are dealing
with the man - the legend - ask him some serious straight-shooting
questions and you will get some great advice. Trust me, see this through
for a while and give it a fair chance. Everyone in Nashville is and
has been talking about it since May. I can't remember any other format/
station getting such a broad range of listeners.

I'll save the WCBS "fiasco" for a later post. BTW, I will say that
no I am not a sellout on this, I just see the results and I will say
the biggest concern I have is that the suits will tie this format up
and kill it's evolution. That's why 80's and JO failed so miserably.

Hope you have another 25 years in radio....if you can stand it, that
is. Can't I take the gung ho corporate suit off now? Can't believe
I actually believe in something, am I getting old or what?!?!
Dammit, all.

Okay, I know you can't wait to rip into this.



<P ID="edit"><FONT class="small">Edited by tibbs on 10/07/05 06:22 AM.</FONT></P>
 
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