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Jackle's take on S.A. Ratings--"The Beat" goes on

S

saradio

'The Beat' goes on

Other radio winners in the latest Arbitron book? The general audience of 12 and older flocked to — no surprise here — KBBT, known best as "The Beat," which claimed No. 1 in what's known as the radio beauty contest. KAJA and oldies station KONO, AM and FM, claimed Nos. 2 and 3, respectively.
The one-two-three for the 18-to-34 crowd was KBBT, rocker KISS-FM and KROM.

Spanish-language radio, in general, did well in the fall ratings, with KROM, KXTN-FM and KCOR-FM landing on many a Top 10 list.

KCOR's nice showing, particularly among the youthful, 18-to-34 age group, strikes me as a bit ironic, because soon after the ratings period ended, owner Univision completely retooled the station's popular reggaeton format, a Latin hip-hop sound out of Puerto Rico.

Many fans were dismayed by the early January change and let me know through passionate e-mails. KCOR switched to a format called "Recuerdo," which is a blend of music from the 1970s, '80s and '90s that has made a splash in lots of other markets, from Dallas to San Francisco. Though bosses recognize that reggaeton also was popular, they said they did what was best for, as one put, the Univision "cluster."

Yup. Corporate radio, it is a growin'.
 
How could she do a ratings story and not mention K-Rock/Jack? Unless she thought it had been discussed enough, it was a strange choice.
 
> How could she do a ratings story and not mention
> K-Rock/Jack? Unless she thought it had been discussed
> enough, it was a strange choice.
>
Jack is fairly new so she probably figured it didn't have an effect this go around. Next trend, Jack will definitely have an impact.
 
Jackle's a bit of a nitwit. I like the Outlaw liner that says "Jeanne Jackle of the Express lose(or something like that), You've been Outlawed!"
 
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