Someone up there in Jackson needs to being alternative rock format back into the market but not on small stick on a big one like on 95.5 fm, 96.3 fm or 102.9 fm
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Jackson needs a alternative rock station.
- Thread starter radiorock89xfm
- Start date
radiorock89xfm said:
No offense but you're dreaming, buddy. It will never happen, especially on one of those sticks. You might want to ask Backyard Broadcasting how profitable rock was in Jackson. If it was making money, someone would have picked it up when they sold their stations.
You might want to try out SiriusXM, Pandora or Spotify.
I know!!! Wishful thinking
Alternative, as a whole, is a dying format. I personally enjoy the format, but when staples like 99X Atlanta, Q101 Chicago and New York's K-Rock are no longer around, that says a lot. Now, active rock (like what Rock 93.9 was) would be more viable.
I was thinking WIIN and its FM translator also. But for goodness sake. It's already April and since Christmas they are still broadcasting only one channel of audio into the transmitter. It's still the worst sounding distorted mess I've ever heard. What is it going to take for someone to go to the Radio Shack and get a Y adapter so they can connect both channels of that FM radio they are using to feed the transmitter, and try to do something about the massive grinding distortion. I would listen to the Beatles, but as long as it sounds like that forget it. Nothing but a 5,000 watt waste of electricity as is.
Are you referring to WGMP? If so that 1.5 12+ they're pulling doesn't make them look too viable. Of course, I know that 12+ doesn't tell the whole story but if the competition they have is any indication I'm going to go out on a limb and say that they're not doing well in the demos. They might appeal to young males but most advertisers will not target them because that demographic generally doesn't spend money in their stores.
poledo said:
Not really... That means that no advertiser will take it seriously. The thing to remember is that ratings aren't everything. Sure, they're great but you also have to factor in advertising. If the bills aren't being paid, the station's format will flip regardless of ratings.
This was the case when the rock station in Jackson was sold by Backyard. The station wasn't making money but did have a loyal following. The following wasn't enough so the owner made a business decision. If they had kept the station I'd say it's a pretty safe wager that they would have flipped the format to something else.
Like it or not radio is a business. It is not a service (regardless of what the FCC wants you to think post-deregulation). It's not done for the "good of the community." Its purpose is to make money. Period.
I've listened to the FM and it sounds ok, but it is only 58 watts and can't cover Jackson. 92.9 is knocked out by Hazelhurst a few miles from the transmitter. I've picked up 780 well into Lousianna and southern Arkansas. Funny thing about 780, one of my favorite formats they had was Blues 780 and it was also distorted just like it is now. but since many of the songs they were playing were originally in mono, it didn't really matter that only one channel was connected. Incidently AM 780 sounded fine when they simulcast 96.3, but it is royally screwed up with the beatles. Its the right channel that is missing, and some of the Beatles have the vocals recorded on the right channel, badly distorted especially in the bass. E-mailing or complaining won't do any good. I doubt they even listen to it themselves. In my opinion its uncalled for and an insult to AM radio, if thats even possible.
It's not just AM radio that won't broadcast both audio channels. Unless they fixed it, 87.7 was doing it for a while. Some talk stations also do it. WJNT has also been guilty of it. I know I've posted this before, I've seen complaints on other boards, but that is a pet peeve of mine and one of the biggest no-no in radio.
It's not just AM radio that won't broadcast both audio channels. Unless they fixed it, 87.7 was doing it for a while. Some talk stations also do it. WJNT has also been guilty of it. I know I've posted this before, I've seen complaints on other boards, but that is a pet peeve of mine and one of the biggest no-no in radio.
jo-nathan said:
WGMP is our station... and it's a very viable station that makes money for our advertisers and for us... yes, it ain't a flamethrower on paper, but given that it's at 800 feet, it gets out as good- if not better- than the As in the Market. We are a couple of years in to it, and the ratings are good. No, it's not a 12+ station. But if you get in to the Adults 18-49 and Adults 25-54, we do good. We have had a couple of books where we have done a number on the Cumulus Rock station, but given the small market wobble, it kind of goes back and forth. We have accomplished something recently. Because of it's audience size (station cumes a shade over 21,000), we have been picked up by MediaBase as a reporting station. Not bad for an AM station being rebroadcast on an FM translator.
Would this work in Jackson? Maybe. I didn't think it would here... and we looked at it back and forth before we pulled the trigger. One of the best things we have done.
Check us out at www.1049thegump.com
Clear Channel just flipped a station in Atlanta to alternative a few days ago. I realize that comparing Jackson and Atlanta is like apples and oranges, but I do believe Jackson needs a rock station...one that plays current rock, that is.
So is it getting about time for 1990's Alternative to become a fad format like all '80's was
Ten years ago?
The only commercial Alternitive stations I'm aware of in Dixie are in Montgomery, Auburn, and Atlanta. The rest of the "New Rock" stations are active rock or AAA or just a jumbled mess.
Ten years ago?
The only commercial Alternitive stations I'm aware of in Dixie are in Montgomery, Auburn, and Atlanta. The rest of the "New Rock" stations are active rock or AAA or just a jumbled mess.
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