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Jackson spring '15 Arbitrons

The number in parentheses is the winter '15 ratings:

1. WJMI 12.0 (11.6)
2. WKXI 8.8 (8.9)
3. WHLH 7.8 (10.4)
4. WYOY 7.1 (6.5)
5. WUSJ 5.3 (4.7)
6. WSTZ 3.7 (3.9)
7t. WJXN 3.5 (3.7), WMSI (4.9)
9. WJKK 3.2 (3.0)
10. WJDX-F 2.8 (2.2)

Hallelujah FM took a big fall from grace, but nothing really to worry about. The one that should be worried is their sister station, Miss 103. Since I've started tracking ratings, I've never seen them rated or even ranked this low. It could possibly be in a tie for eighth, but since WRBJ doesn't subscribe to Arbitron, I don't truly know how they're rated. The US 96.3/100.9 the Legend combo is really working (though 96.3 could beat Miss on its own). Replacing Rick & Kim in the morning with the syndicated Bobby Bones morning show doesn't seem to be helping matters either. Maybe iHeart Media is planning on giving their listeners away.
 
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