Are they going to PPM in September with Orlando?
(I know PPM's are already out and being surveyed in Orlando as a pre-currency)
(I know PPM's are already out and being surveyed in Orlando as a pre-currency)
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Jacksonville- PPM?
- Thread starter ThatGuyOnTheRadio
- Start date
C
ccuphl
Guest
ThatGuyOnTheRadio said:
You can tell when PPM takes over -- every station in the market will move their two (no one will run more than two) breaks to :12 and :42 after the hour. lol
When you speak of the eventuality of a few format flips in Jax, no one can really dismiss your idea if we accept the premise that anything is possible. But let's look at the current situation. There are success stories in each of the major clusters. Each of the Big 3 GMs in our town have bragging rights to something. Plus, if you even look at current diary ratings, there are a few clear-cut winners at the top and many stations bunched together in the center. Many PPM markets actually look just like that. So in my view, I believe our market is ready as they will ever be for pre-currency in Oct and Nov and Dec being the big show - we are a few months behind Orlando. I don't see any major format flips happening here anytime soon.
All anyone has to do is look at the ratings grid for Orlando and compare it to Jax. Even discounting rimshots, Orlando has far more format variety than Jax has and they have a lot more stations too. So for us, the fewer stations means they stick with the top tier formats as billing consideration dictates decisions here even more than one will often find elsewhere.
I've mentioned WRKS a number of times as a station I feel under performs. When CC was flipping some of their "KISS" formats to Generation X radio, I really believed that was in the cards here. I'm not often complementary over the business decisions made at Cox Radio but I will say this. They were brilliant when they came up with the moniker X1029. Even if the "X" format did come to Jax, it wouldn't be as effective because no one in our town can say X anything.
CCUPHL has actually eluded to something I think is worth talking about. Mark, you used the term "tweaking" and I believe there is a connection between the two that concerns me very much. When I get a little more time, I'll share my concerns with the group.
All anyone has to do is look at the ratings grid for Orlando and compare it to Jax. Even discounting rimshots, Orlando has far more format variety than Jax has and they have a lot more stations too. So for us, the fewer stations means they stick with the top tier formats as billing consideration dictates decisions here even more than one will often find elsewhere.
I've mentioned WRKS a number of times as a station I feel under performs. When CC was flipping some of their "KISS" formats to Generation X radio, I really believed that was in the cards here. I'm not often complementary over the business decisions made at Cox Radio but I will say this. They were brilliant when they came up with the moniker X1029. Even if the "X" format did come to Jax, it wouldn't be as effective because no one in our town can say X anything.
CCUPHL has actually eluded to something I think is worth talking about. Mark, you used the term "tweaking" and I believe there is a connection between the two that concerns me very much. When I get a little more time, I'll share my concerns with the group.
by WRKS John, you mean WFKS-- right? 97.9 KISS-FM.
CCUPHL’s comment got me thinking of report software available to PPM subscribers. People like PDs and GMs will have access to content of competing stations providing info on the music aired, # of stopsets Occuphl mentioned, commercial minutes etc. At first glance, I thought it was pretty amazing having this much info available.
The report also includes info on non-music programming = time the talent talks. No undertaking like this is done in a vacuum. This type information would have had to have been requested. Big Communication companies? Ad Agencies? Both?
Under the disguise of “tweaking,” I’m concerned another assault on radio is under way. That information is listed on the report for a reason. Maybe it’s there because it’s valid info to have and I’m overreacting. I’m more interested in other opinions right now.
With the trend toward more music and less talk going on for years, it almost seems another metric will deal with decreasing non music programming or maybe not exceeding what a major competitor does. Perhaps this lays the groundwork for more layoffs if talent has less to say, maybe not. Thoughts?
I wonder too if Ad Agencies have even requested this kind of info. We’ve all seen they have very strong opinions about human behavior as it relates to buying. Is it possible they are going beyond ratings and are of the opinion there could be less exposure to the ad if there less music and more talk? .
Perhaps as I just keep moving up the ladder of middle age, I just keep growing more skeptical about everything. If anyone can shed any other light on this report or its use, it may prove a good learning experience for a lot of us. Final note – no report can really measure how funny, witty, relevant and bonding that person on the air is. That should account for something. If only that were a metric...
The report also includes info on non-music programming = time the talent talks. No undertaking like this is done in a vacuum. This type information would have had to have been requested. Big Communication companies? Ad Agencies? Both?
Under the disguise of “tweaking,” I’m concerned another assault on radio is under way. That information is listed on the report for a reason. Maybe it’s there because it’s valid info to have and I’m overreacting. I’m more interested in other opinions right now.
With the trend toward more music and less talk going on for years, it almost seems another metric will deal with decreasing non music programming or maybe not exceeding what a major competitor does. Perhaps this lays the groundwork for more layoffs if talent has less to say, maybe not. Thoughts?
I wonder too if Ad Agencies have even requested this kind of info. We’ve all seen they have very strong opinions about human behavior as it relates to buying. Is it possible they are going beyond ratings and are of the opinion there could be less exposure to the ad if there less music and more talk? .
Perhaps as I just keep moving up the ladder of middle age, I just keep growing more skeptical about everything. If anyone can shed any other light on this report or its use, it may prove a good learning experience for a lot of us. Final note – no report can really measure how funny, witty, relevant and bonding that person on the air is. That should account for something. If only that were a metric...
In my attempts to be brief (apparently easier said than done) I forgot to include a link perhaps some of you may not have seen. I also neglected to mention (I didn't notice it the first time) there is a section around page 33 up and down that goes into how music features perform better than talk features.http://www.arbitron.com/downloads/ppm_client_briefing_jun10.pdf
I think so much of this goes down to a one size fits all mentality. Even for the GM who believes in empowering the talent to do the right thing for the station, encourages creativity and trusts the good judgment of his team because they have earned their stripes, may not really have much of a choice.
Mr. Tillery, back to that almost mellow sounding word "tweaking." I suppose they will call it tweaking when 10 minutes of a typical morning drive show is reduced to perhaps 7 minutes. It may not seem like a big deal. But really, if the last daypart in radio begins to sound like the rest of the day. That alone can have even bigger impacts than spending lots of $$ on flipping. Morning drive is the last remaining spot where listeners have a bond. It appears the powers that be think differently.
On paper, a few minutes may not seem like much or a big impact. But in business we never hear of the impacts on someone's life that happen as a result. Tweaking.
Our town has lots of broadcasting professionals who deserve better and I believe they make a difference. That's just one opinion of one man. Perhaps little will change here, I suppose that is possible.
I think so much of this goes down to a one size fits all mentality. Even for the GM who believes in empowering the talent to do the right thing for the station, encourages creativity and trusts the good judgment of his team because they have earned their stripes, may not really have much of a choice.
Mr. Tillery, back to that almost mellow sounding word "tweaking." I suppose they will call it tweaking when 10 minutes of a typical morning drive show is reduced to perhaps 7 minutes. It may not seem like a big deal. But really, if the last daypart in radio begins to sound like the rest of the day. That alone can have even bigger impacts than spending lots of $$ on flipping. Morning drive is the last remaining spot where listeners have a bond. It appears the powers that be think differently.
On paper, a few minutes may not seem like much or a big impact. But in business we never hear of the impacts on someone's life that happen as a result. Tweaking.
Our town has lots of broadcasting professionals who deserve better and I believe they make a difference. That's just one opinion of one man. Perhaps little will change here, I suppose that is possible.
JohnJax: I believe you may be over analyzing my statement just a tad bit. When I said some stations may tweak programming, I was referring to subtle additions with music formatted stations such as "tweaking" the music rotation, or expanding the music library to include a bigger music variety. It may also include additional features, new imaging, positioning and branding as opposed to a total and complete format change although some format changes may also be on the horizon, depending on the new PPM results.
Right off the top of my head, without researching the market, I'm not sure what format holes, if any, exist in the Jacksonville market. I would like to see local/live FM talk radio come to Jacksonville 24/7. I'm not talking necessarily news-talk, although I am not ruling that option out, but rather talk radio on FM. And, I realize WOKV provides conservative news-talk on WOKV-FM 106.5 as a simulcast of WOKV-AM 690. However, I'd like to hear talk radio as a separate format on one of the 100kw Jacksonville signals.
Right off the top of my head, without researching the market, I'm not sure what format holes, if any, exist in the Jacksonville market. I would like to see local/live FM talk radio come to Jacksonville 24/7. I'm not talking necessarily news-talk, although I am not ruling that option out, but rather talk radio on FM. And, I realize WOKV provides conservative news-talk on WOKV-FM 106.5 as a simulcast of WOKV-AM 690. However, I'd like to hear talk radio as a separate format on one of the 100kw Jacksonville signals.
Mark, what I was expressing was a lot of emotion and that's not always best if you are trying to influence thinking. I wanted to go beyond the obvious of format tweaking to show that even subtle changes can have profound effects.
Format flips can usually make for an interesting discussion. To your credit, you got page after page of responses on the Orlando board. All I will say is perhaps there is more opportunities for change there than here - I don't know. One of the posters, whom I respect a lot, echoed what I have been saying we need in Jax too for years.
There were some really cool ideas in that string. Another news/talker in our town? It probably will happen some day. But that's just it, the best discussions and the best solutions come when there is a lot of input, ego is left outside and the participants go beyond the obvious and personal bias. Keep up the good work - you get people talking about radio and that's a good thing!
Format flips can usually make for an interesting discussion. To your credit, you got page after page of responses on the Orlando board. All I will say is perhaps there is more opportunities for change there than here - I don't know. One of the posters, whom I respect a lot, echoed what I have been saying we need in Jax too for years.
There were some really cool ideas in that string. Another news/talker in our town? It probably will happen some day. But that's just it, the best discussions and the best solutions come when there is a lot of input, ego is left outside and the participants go beyond the obvious and personal bias. Keep up the good work - you get people talking about radio and that's a good thing!
Mark & Board - I had to dig around for this question but recently you asked:
"What Jacksonville radio station will be the next one to change format, how soon will the format change take place and what will the new format be? To personalize it just a bit, which station would you like to see change its format and to what?"
Part of my response was WFKS (KISS) should flip to Greatest Hits and the sooner the better. Well, I got the format right and the cluster owner right - but not the station. I never mentioned Planet in any type of change because I totally believed they would have done OK in PPM cuming almost identical to X1029. But I got sucked into linear thinking.
I'm not sure how widespread this was but it seemed not too long ago, I noticed a billboard in my area promoting Planet. To a reasonable person, that would indicate they were in it for the long haul or at least long enough into PPM before reacting. Something happened and I believe there is a lot more to this story. Magic has been born, yet to my knowledge there still isn't a website, no streaming and new jingles that each day seem to be added. This happened way fast.
Maybe there are some things at play. One could simply be the real higher ups at CC looked at the long run. For Planet to have continued running less spots with a talent roster probably crossed some revenue/expense ratio that was not acceptable. As an outsider, even now, I have no clue why those who guide radio slam the very hand that feeds them and reinforces the negative opinion about commercials listeners already have.
You have to wonder if CC got wind that someone else was considering bringing greatest hits to Jax. I believe that is a very real and strong possibility.
I recommended the format for KISS because I believed they could build on the audience already there and it would not have had any effects on local talent as they have syndicated programming. I get criticized on occasion and I have to defend myself more than I care to. I never advocated the format at the expense of others and that includes those at Eagle. There is room for both and it is a welcommed change to our market - long overdue.. Anyway, it wouldn't surprise to see WFKS tweaked to the extent they take on more AC elements.
CC has acknolwledged Cox owns males in this market. It's clear, their strategy now is to bring more females into the fold. All anyone has to do is look at the ratings and I've been saying that for years. Magic is sounding great and while the selections are very safe, I think that's more about attracting listeners rather than scaring them off. I expect the station to eventually differentiate itself even more from Eagle. Our market dynamics have changed.Greatest Hits and various forms of AC have been sister stations in many markets where the two stations can be sold. I believe that is about to happen with WFKS and it's new "older" sibbling WPLA.
I don't like seeing anyone lose his livelihood. Apparently, listeners are easily manipulated but the business of radio is very complex indeed.But some of you did realize even before PPM hit, there would be changes.
"What Jacksonville radio station will be the next one to change format, how soon will the format change take place and what will the new format be? To personalize it just a bit, which station would you like to see change its format and to what?"
Part of my response was WFKS (KISS) should flip to Greatest Hits and the sooner the better. Well, I got the format right and the cluster owner right - but not the station. I never mentioned Planet in any type of change because I totally believed they would have done OK in PPM cuming almost identical to X1029. But I got sucked into linear thinking.
I'm not sure how widespread this was but it seemed not too long ago, I noticed a billboard in my area promoting Planet. To a reasonable person, that would indicate they were in it for the long haul or at least long enough into PPM before reacting. Something happened and I believe there is a lot more to this story. Magic has been born, yet to my knowledge there still isn't a website, no streaming and new jingles that each day seem to be added. This happened way fast.
Maybe there are some things at play. One could simply be the real higher ups at CC looked at the long run. For Planet to have continued running less spots with a talent roster probably crossed some revenue/expense ratio that was not acceptable. As an outsider, even now, I have no clue why those who guide radio slam the very hand that feeds them and reinforces the negative opinion about commercials listeners already have.
You have to wonder if CC got wind that someone else was considering bringing greatest hits to Jax. I believe that is a very real and strong possibility.
I recommended the format for KISS because I believed they could build on the audience already there and it would not have had any effects on local talent as they have syndicated programming. I get criticized on occasion and I have to defend myself more than I care to. I never advocated the format at the expense of others and that includes those at Eagle. There is room for both and it is a welcommed change to our market - long overdue.. Anyway, it wouldn't surprise to see WFKS tweaked to the extent they take on more AC elements.
CC has acknolwledged Cox owns males in this market. It's clear, their strategy now is to bring more females into the fold. All anyone has to do is look at the ratings and I've been saying that for years. Magic is sounding great and while the selections are very safe, I think that's more about attracting listeners rather than scaring them off. I expect the station to eventually differentiate itself even more from Eagle. Our market dynamics have changed.Greatest Hits and various forms of AC have been sister stations in many markets where the two stations can be sold. I believe that is about to happen with WFKS and it's new "older" sibbling WPLA.
I don't like seeing anyone lose his livelihood. Apparently, listeners are easily manipulated but the business of radio is very complex indeed.But some of you did realize even before PPM hit, there would be changes.
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