Thanks, 'Cane - appreciate it but no matter where I go, I just try to call 'em as I see 'em.
Rock 105, once the King of the Hill, has been in steady decline. A diary or two more mention for WKQL could have seen them beat Rock 105 in total audience. Tastes change and markets change. Will Rock 105 ever be as dominant as they once were? It seems not likely. But I always love seeing best efforts put forth.
WMXQ should remain flat, unless the format is overhauled. What they are waiting for, I don't understand.
Country does well here and it will continue to do so in 2007. Lovers of the format stick with them. And the same can be said for oldies.
Speaking of - Over at KQL, they were finally getting the message many of us were preaching for some time - tighten the playlist. Their last couple of months before flipping were their best yet. And it was proving that listeners were discovering them and finally liking what they were hearing. There is a market for oldies. I'm still hoping we get a form of oldies in Jax in 2007.
But after all is said and done, I think the biggest winner for the next trend and book will be AC WEJZ. They have established themselves well as Jacksonville's Christmas station. And they seem to have that spark back. Their delivery has been snappier and damn - even those afternoon traffic reports seem to be moving at a quicker pace. Hmmm, do you think someone actually listens to me? Sorry, just had to stroke some ego...LOL. They could easily earn 7 shares at least - if the momentum stays.
And "Cane, I am S Fla bound for the holidays- see you on the beach at Christmas!
Happy Holidays All!