We all know what Jacksonville's wish could be right now...OLDIES...Greatest Hits of the 60's, 70's and early 80's....after seeing a big comeback in the big markets this is no time for a station to bypass this chance here in Jacksonville....If I were Renda right now....tell Movin to move out of Jacksonville....and get te Oldies back on NOW..but its a dream..and Cox won't do it..and we know Clear Channel won't either....so I guess I am stuck to listening to internet radio for oldies and making mixes of songs on CD's....trust me...a 20 yr talking..they won't listen like they did in NYC...later...
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Jacksonville's Wish....
- Thread starter mhsbroncos2005
- Start date
How right you are. Wishes can come true but certainly this can become reality if today's format delivers. And I would not say this if I didn't believe it - it has potential to do just that.
Yesterday represented a key milestone event and one I did not want to miss. I took off from work yesterday so I could listen to WCBS-FM flip from Jack to "New York's Greatest Hits." And since this is the North Florida board and most in Jax don't seem to give a crap about anything, I'll refrain from going into a lot of detail about the event.
Here's the Readers Digest version - it was great.
The format had to change for obvious reasons. Certainly it's not the same CBS-FM. Hey, I love a lot of the music that was popular before the Beatles but playing it runs the risk of turning off 35+ and that just spells trouble. Today's version of the format concentrates mainly on the pop hits from the mid/late 60s, lots of 70s and even into the 80s. Sounds familiar? Classic Hits does this same time period but concentrates less on pop and more on rock. I'ts just window dressing as far as I'm concerned.
Back to our neck of the woods, I am confident there is room for both formats to thrive. As I've said many times before, Eagle does as well as they do because they are really the only game in town. They win by defualt. Gees, it's certainly not from the personality.
Something will eventually happen at WROO. If it's sold, perhaps the new buyer will consider the format. If CC flips some of it's struggling stations to the format in other markets and it is met with success - perhaps they would do the same thing here eventually.
As far as Renda goes, new formats are usually given at least a couple of years. Movin just started late last year. If Renda decides to give a greatest hits format another chance, I would think that wouldn't happen until next year. But I would love to see it happen.
There's nothing wrong with wishing Mhbroncos. And there's also nothing wrong with admitting to mistakes. At least for me, one of the greatest moments yesterday was to hear a former NYC Mayor congratulate the management for admitting to making a big mistake.
Wouldn't it be awesome to hear someone admit to making mistakes in this market as well?
Yesterday represented a key milestone event and one I did not want to miss. I took off from work yesterday so I could listen to WCBS-FM flip from Jack to "New York's Greatest Hits." And since this is the North Florida board and most in Jax don't seem to give a crap about anything, I'll refrain from going into a lot of detail about the event.
Here's the Readers Digest version - it was great.
The format had to change for obvious reasons. Certainly it's not the same CBS-FM. Hey, I love a lot of the music that was popular before the Beatles but playing it runs the risk of turning off 35+ and that just spells trouble. Today's version of the format concentrates mainly on the pop hits from the mid/late 60s, lots of 70s and even into the 80s. Sounds familiar? Classic Hits does this same time period but concentrates less on pop and more on rock. I'ts just window dressing as far as I'm concerned.
Back to our neck of the woods, I am confident there is room for both formats to thrive. As I've said many times before, Eagle does as well as they do because they are really the only game in town. They win by defualt. Gees, it's certainly not from the personality.
Something will eventually happen at WROO. If it's sold, perhaps the new buyer will consider the format. If CC flips some of it's struggling stations to the format in other markets and it is met with success - perhaps they would do the same thing here eventually.
As far as Renda goes, new formats are usually given at least a couple of years. Movin just started late last year. If Renda decides to give a greatest hits format another chance, I would think that wouldn't happen until next year. But I would love to see it happen.
There's nothing wrong with wishing Mhbroncos. And there's also nothing wrong with admitting to mistakes. At least for me, one of the greatest moments yesterday was to hear a former NYC Mayor congratulate the management for admitting to making a big mistake.
Wouldn't it be awesome to hear someone admit to making mistakes in this market as well?
Agree that we would wish someone would admit that mistakes have been admited in this market....the big one is to wish Cox said...oh we made a big almost three yrs ago when we pulled COOL off the air..but they win with the Eagle so that is never going to happen. Well all I can say it that we watch closely with the market and see what happens...later.
B
Brother Bear
Guest
Perhaps when CC spins 93.3, someone like Seven Bridges might make a play for it to complement 1010XL with a true Oldies format?
Just the mental ramblings of an ol' Bear.
Just the mental ramblings of an ol' Bear.
With the exception of the flip to Movin', the Jax market is relatively slow in moving (pardon the expression) to new formats. And I do consider a greatest hits of all time fomat to have a lot of "newness" about it.
I'm keeping my eyes on a couple of things. If we look just south of us in the Orlando market, it would not surprise me if CBS owned WOCL- currently alternative and not getting good numbers - flips by year end to Orlando's Greatest Hits. And predictably when something works and I anticipate it will continue to do so - others will follow. It's the nature of how managment generally works. Like sheep, they follow. Just as they followed killing the format even if revenue and numbers were still respectable.
The other major event is in how audience is determined. Greatest hits is doing well in the PPM world and that certainly doesn't hurt it's chances to take off in more markets over the next year.
Jax is an interesting market demographically. Median age here is actually lower than average and we are young in many respects to other major Florida cities. But I think it actually works to make the case for the format.
Just in the city alone, 35-44 represents around 15% of the total population. If you look at 35-54, you are in the neighborhood of a third of your total population. There's a lot of potential out there if you ask me. And I've always thought there are significant numbers who are underserved. This format is aggressively going after 35+.
And where will the audience come from? I'm convinced there are listeners who are locked into what they listen to because there isn't much choice. AC can only hold attention for just so long and today's hits that are a part of the playlist is a turn-off to the greatest hits lover. A lot of the music on WJGL is OK but sometimes I feel like screaming give us Beach Boys, Motown and more pop hits of the 60s, 70s and 80s. And The Point is so narrow in the playlist. There's so much really good 80s music we don't hear anywhere - period.
I think it comes down to this. A few posts on Radio-Info by a couple of avid fans will not affect change. I'd like to take this subject to the next level. But I certainly can't do it on my own. I'm not sure what should happen next but I think the public will be better served and represented when someone tries "Jacksonville's Greatest Hits."
I'm keeping my eyes on a couple of things. If we look just south of us in the Orlando market, it would not surprise me if CBS owned WOCL- currently alternative and not getting good numbers - flips by year end to Orlando's Greatest Hits. And predictably when something works and I anticipate it will continue to do so - others will follow. It's the nature of how managment generally works. Like sheep, they follow. Just as they followed killing the format even if revenue and numbers were still respectable.
The other major event is in how audience is determined. Greatest hits is doing well in the PPM world and that certainly doesn't hurt it's chances to take off in more markets over the next year.
Jax is an interesting market demographically. Median age here is actually lower than average and we are young in many respects to other major Florida cities. But I think it actually works to make the case for the format.
Just in the city alone, 35-44 represents around 15% of the total population. If you look at 35-54, you are in the neighborhood of a third of your total population. There's a lot of potential out there if you ask me. And I've always thought there are significant numbers who are underserved. This format is aggressively going after 35+.
And where will the audience come from? I'm convinced there are listeners who are locked into what they listen to because there isn't much choice. AC can only hold attention for just so long and today's hits that are a part of the playlist is a turn-off to the greatest hits lover. A lot of the music on WJGL is OK but sometimes I feel like screaming give us Beach Boys, Motown and more pop hits of the 60s, 70s and 80s. And The Point is so narrow in the playlist. There's so much really good 80s music we don't hear anywhere - period.
I think it comes down to this. A few posts on Radio-Info by a couple of avid fans will not affect change. I'd like to take this subject to the next level. But I certainly can't do it on my own. I'm not sure what should happen next but I think the public will be better served and represented when someone tries "Jacksonville's Greatest Hits."
JohnJax said:
I've thought about this post going back to July of last year in light of the flip taking place in Orlando. I have been proven to be right on the money. But it's not about being right or wrong, it's about doing what makes sense and adding a pop/classic hits format to Jax will generate much needed excitement here. There is a 35+ market this is underserved. It's a shame just a handful of owners have a strangle-hold on radio here. Their reluctance to change and to have the guts to forge into new waters is hurting them now and doesn't promise to make tomorrow any better either.
But I make the case again.
The last thing I want to do is sound like some kind of pompous know-it-all, especially given that I'm not in the business. My motivation is love of radio pure and simple. I've tried to post topics on this forum that show what the average listener wants. Again, it's not about being right or wrong but rather listening to what my gut tells me will work and what will not. In reality, I'm just a down to earth guy who has a knack in the science of radio.
As avid a radio fan I am, I find myself listening less and less. In keeping with the subject of this post which is as timely today as it was in July, I keep hoping Jacksonville's wish is for someone to come to their senses. Every station being programmed in youth-obsessed fashion is nuts.
For those who get what I'm all about or who understand my passion and respect for the on-air talent - thanks for listening. Let's hope 2008 does see change in the way things are done here.
A
alcapone
Guest
Given the Jacksonville radio landscape at the moment Classic Hits/aka Oldies will never be done here. For the format to succeed you need creditable personalities on the air which no company will pay for anymore. Cox isn't the least bit interested in the format and Clear Channel here is just waiting for the next foot to drop in terma of the sale going through. As far as Renda is concerned dream on. 100.7 has a signal problem that will never be resolved and why try it there again and embarrass themselves. Renda would make more money turning 100.7 spanish. It's just sad that 6 years ago Jacksonville radio companies were making money. The ones that were making that money for the stations are gone and the management types that have made all these bad decisions and brought these companies to their knee's are the ones still working. The only way Classic Hits will work in Jacksonville is if a mom & pop company came in, believed in the format and promoted it correctly. Let's hope that happens.
Screw that.......The Best thing for Jacksonville is the Return of Bubba The Love Sponge!!!!!
well. you guys defanatly have an interesting market up there.
here is a few thoughts from me.
no one should waste there time with 100.7. crappy signal and has sucked since cool went off in 06
94.1 was decent, but again, signal. i hope 94.1 gets upped to 50000 watts.
i will say this, cc made a good move with the beat. 93.3 has a better signal then 92.7.
and rock got bubba back witch i think will help them a lot.
as for the rest, i have nothing to say except for 1055 and 1053 has a format change in the future. maybe someone will do something with them? that would be nice.
and i'm done now.
and 101.5 has a decent format but there signal barely comes in in st aug unless they have fixed it. they are only 50 kw running out of a tower in brunswick. i think that's the same for 100.7. now i could be totally wrong but that's my understanding of it.
here is a few thoughts from me.
no one should waste there time with 100.7. crappy signal and has sucked since cool went off in 06
94.1 was decent, but again, signal. i hope 94.1 gets upped to 50000 watts.
i will say this, cc made a good move with the beat. 93.3 has a better signal then 92.7.
and rock got bubba back witch i think will help them a lot.
as for the rest, i have nothing to say except for 1055 and 1053 has a format change in the future. maybe someone will do something with them? that would be nice.
and i'm done now.
and 101.5 has a decent format but there signal barely comes in in st aug unless they have fixed it. they are only 50 kw running out of a tower in brunswick. i think that's the same for 100.7. now i could be totally wrong but that's my understanding of it.
F
Froggy
Guest
If your DEFINITION of "OLDIES" is like mine-50's,60's & early 70's it won't happen on Terrestrial Radio in 2008 or 2009....your best bets are the Combination of Internet Radio(LIVE 365) has many GREAT Real OLDIES Stations and XM or SIRIUS for the car.
John B.
Let me add-WOCL isn't that great in my opinion...I hear more 80's than anything.
John B.
Let me add-WOCL isn't that great in my opinion...I hear more 80's than anything.
I understand what you are saying Froggy.
The pressure on programmers and the format itself is to attract younger listeners in the target demos. So the apparent easy fix is to program a lot more 80s. Let me make this clear. There was a need to update the overall sound of the format but in many cases, this has been taken to an extreme. Everyone is on the youth-obsessed bandwagon and while I salivate for a return of the format here, I would not be happy if all we heard was 3 or 4 60s songs an hour which seems to be the norm on many so called oldies stations.
There are exceptions. If you look at Majic 102.7 i(WMXJ) in S Fla, they have been doing the oldies format for more than 25 years now. A great run and they have evolved ever so slowly to include 70s hits to include disco and some classic rockish hits. They play around 5 or 6 70s on average - the rest 60s. Rare indeed to hear 80s songs but they do occasionally play them but the way they are programmed almost makes you not notice. This helps not detract from the format and it helps keep it pure.
Just last weekend they did an Elvis Presley tribute playing an Elvis tune at the top and bottom of the hour - and yes 50s too - as they do every Janaury around the King's birthday. How many "oldies" stations continue to do that? And while pre '64 is heard perhaps every 3 hours or so - they at least still play some of those songs. Frankly, from a listener perspective - I like it. And it works as it doesn't drive the core, loyal audience away.
What really concerns me is a lot of these stations get a good deal of attention but as things settle down, the numbers will not sustain over the long run IMHO. For the health of the format, I would advise anyone who thinks of doing it, play 80s as you would season your food - do it sparingly and choose very carefully.
The pressure on programmers and the format itself is to attract younger listeners in the target demos. So the apparent easy fix is to program a lot more 80s. Let me make this clear. There was a need to update the overall sound of the format but in many cases, this has been taken to an extreme. Everyone is on the youth-obsessed bandwagon and while I salivate for a return of the format here, I would not be happy if all we heard was 3 or 4 60s songs an hour which seems to be the norm on many so called oldies stations.
There are exceptions. If you look at Majic 102.7 i(WMXJ) in S Fla, they have been doing the oldies format for more than 25 years now. A great run and they have evolved ever so slowly to include 70s hits to include disco and some classic rockish hits. They play around 5 or 6 70s on average - the rest 60s. Rare indeed to hear 80s songs but they do occasionally play them but the way they are programmed almost makes you not notice. This helps not detract from the format and it helps keep it pure.
Just last weekend they did an Elvis Presley tribute playing an Elvis tune at the top and bottom of the hour - and yes 50s too - as they do every Janaury around the King's birthday. How many "oldies" stations continue to do that? And while pre '64 is heard perhaps every 3 hours or so - they at least still play some of those songs. Frankly, from a listener perspective - I like it. And it works as it doesn't drive the core, loyal audience away.
What really concerns me is a lot of these stations get a good deal of attention but as things settle down, the numbers will not sustain over the long run IMHO. For the health of the format, I would advise anyone who thinks of doing it, play 80s as you would season your food - do it sparingly and choose very carefully.
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