If "doing it right" means ratings that blow
,
No argument there
a misfit talent pool that burned it's bridges with every other station in town
,
Any specifics, or is this conjecture on your part?
and promotions that includes winning tickets to a local theatre company's production of "Bye Bye Birdie", and live broadcasts at the local library
...
Hey, it's local. At least they are out and about and have stuff to toss to the listeners. Not everyone can get the public excited about being the 50th nationwide caller for a chance at a thousand dollar payoff.
I am not arguing that Jim Coloff isn't a nice guy.
He is
But what he needs to do is get someone in there with at least a little bit of programming and promotions ability.
Possibly, and I am not a learned scholar like you Stickman, but I am assuming that is the very point of him tossing Phillips and re tooling the morning show.
Their morning "show" is constantly interviewing authors of books like "How To Keep Your Kids From Gaining Holiday Weight" or "How To Knit A Patriotic Blanket in Five Easy Lessons."
Sounds like a morning show geared to a female demographic. Nothing shocking, family stuff. Sure, boring as all get out, but I do not see the gates of hell opening up.
Just because a station isn't owned by a corporate biggie, doesn't mean it should be automatically applauded.
What should be applauded is the fact that Jim Coloff does not consider his talent disposable like the corporate drones do. Sure, he held on to Phillips way too long, but it sure is nice to see one station appriciate the employees.
And before you even ask, Stickman - No, I do not work for Coloff, but from what I have heard about him and the content of his character, I am sending him my stuff and really hope to be a part of a new Mix 96. It would be nice to go to work every day without having a dark "cloud" hanging over my head.
From Wall Cloud :
Beware the general manager who has his hands in everything
Better that than a GM that would rather be out golfing and has no clue about what is going on at the station. Just my opinion.
And from Yocco:
Yeah, I noticed on their website the GM is part of the morning show. What role does he play and is he the reason for the interviews with the authors?
No, that is all Jamie from what I have heard. And that is also something unique.. An owner that actually participates in the broadcasting. When was the last time any of us had a GM or owner that even knew where the booth was located ?
I have a sinking feeling that a crap storm will now erupt for me defending Mix, but I personally admire them and am looking forward to seeing what they will do next.
