Jammin' 99.9's New City Of Licence

[TheJermster]

I know Jammin' 99.9 will move and decrese power in 2010; does anyone know exactly when WKXB will make the official move to Boiling Spring Lakes?

I have read two conflicting reports about their new signal stength; radio-locator.com says the new towere will haver 38'000 watts. Myreporter.com is saying WKXB will have 50'000 watts.

I am not sure what source is correct with the wattage; but it will be a big drop for WKXB's signal. As of now I can recieve WKXB north of Clinton, on a clear day' and they blast clear into North Myrtle Beach.

Who will be most affected by the upcoming change? Who will no longer be able to hear Jammin' 99.9?

 

[jmtillery]

Why does the licensee want to move the transmitter site, downgrade the class from a C1 to a C2 and reduce power to a C2 class, resulting in a signal loss, when the target market of Wilmington remains the same? e.g., short of another station paying WKXB to voluntarily downgrade, what is the advantage to WKXB for making the move?

 

[nuffsaid]

Not sure how this will all turn out but you can rest assured that Capitol Broadcasting does not make blunders so there must be a positive results expected. Nobody would give up a number one position in Wilmington since the other stations in their Wilmington group is not setting the world on fire. I think their VP/GM is smarter that that also.

 

[w00t]

Why does the licensee want to move the transmitter site, downgrade the class from a C1 to a C2 and reduce power to a C2 class, resulting in a signal loss, when the target market of Wilmington remains the same? e.g., short of another station paying WKXB to voluntarily downgrade, what is the advantage to WKXB for making the move?

The same company owns WKXB and 99.9 in Raleigh, and they want to upgrade the Raleigh signal to full market coverage.

 

[nuffsaid]

Now that makes sense for there are a zillion more dollars in Raleigh than in Wilmington.

 

[jmtillery]

Why does the licensee want to move the transmitter site, downgrade the class from a C1 to a C2 and reduce power to a C2 class, resulting in a signal loss, when the target market of Wilmington remains the same? e.g., short of another station paying WKXB to voluntarily downgrade, what is the advantage to WKXB for making the move?

The same company owns WKXB and 99.9 in Raleigh, and they want to upgrade the Raleigh signal to full market coverage.

That explanation makes good business sense. Here in Florida we had a similar situation several years ago when Entercom owned WLLD-FM 98.7 class "A" Holmes Beach was ugraded to a 50kw class "C2" and moved to Tampa. In order to do this, Entercom owned WKTK-FM 98.5 class "C" Crystal River - Gainesville - Ocala was downgraded to a class "C1", remaining 100kw. This was a very good business move as it created a new Tampa Bay FM where the station could attract the bigger ad dollars, while WKTK was still able to remain number one in market number 81, Gainesville-Ocala.

 

[viper452]

Interesting

 

[quadraphonic]

Capital's just finding ways to share more of the advertising dollars.
With themselves!

 

[vchimpanzee]

I was on the fifth floor, and earlier in the evening WRNN gave me trouble, but I could still hear this station on the south end of Myrtle Beach with no problem.