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JAMN 94.5's RATINGS DECLINING

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Jamn 94.5 has seen a decline in ratings for 4 STRAIGHT MONTHS. They are now the 10TH MOST POPULAR FORMAT IN THE AREA. Wow. Weren't they in the top 3 for most of the 2000s? Hot 96.9 Is killing them with their throwback selection. I recently heard Jamn trying to do some damage by starting a throwback Thursday segment or something like that, I also caught them spinning throwback at lunch during Hot 96.9 Throwback Lunch Hour. There are also Jamn billboards popping up as far south as Foxboro and as far west as Worcester. They have also started spining a Nice 9 at 9, akin to the Sexy 7 at 7 they used to play. It seems they are really doing they're best to stay afloat because Hot 96.9 Is really poised to close in on them. Jamn has brought in a new core of DJs to compete with hot (6.9's copycat style but I really think they're only hope at this point is to go Urban Contemporary. People wouldn't even notice because the only ones still listening are just blind followers of Jam'n and it might get back some of the urban crowd that has gone to Hot 96.9 because they play extremely hip hop heavy throwbacks...I heard Back That A** Up by Juvenile, OPP by Naughty by Nature, Big Poppa, Old school dancehall tracks, No Diggity by Black Street, This is how we do by G-Unit). Roy Barboza Is playing a full on UC/UC AC at night and during lunchtime.

That being said I've definitely noticed Jamn has increased the urban feel of the station but they have recently killed that by re inserting Swedish House Mafia into their playlist this week. It seems they're content to learn the hard way. CC, if your reading this, an Urban Contemporary "Power 101.7" would HAVE to do better than Evolution 101.7 because those ratings and that station are an absolute joke. Jamn is a lost cause unless it totally goes urban so you might as well open one up where Evolution is and take some listeners away from Hot.
 
I agree that Jamn is in trouble, but I wouldn't put the nail in the coffin just yet. Instead of Jamn feeling like they need to defend their turf, they should be the aggressor....go after Hot by playing more throwbacks, make fun of Hot's DJs and call them Jamn rejects, copy some of what Hot is doing to make them seem less unique. I wouldn't say going more urban is the key to their success since urban music isn't likely to get them higher ratings than they are getting now. I say copy the HOT music mix, but just skew it slightly more current so they don't scare away their core listener. Although I don't think the average non-radio geek notices too much, I'd also overhaul the sound of the station. They should add some new jingles/imaging etc and bring in some new jocks on the weekends to give the station a fresh feel.
 
UrbanTeenager said:
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I also caught them spinning throwback at lunch during Hot 96.9 Throwback Lunch Hour.

Jamn has been doing the "Back In The Day Buffet" for 11-12 years now. As a matter of fact, it was Roy Barboza who started that segment on 94.5.

Regarding Swedish House Mafia, 96.9 has been playing it too.

But I agree, Jamn is in deep trouble.
 
kp2780 said:
I agree that Jamn is in trouble, but I wouldn't put the nail in the coffin just yet. Instead of Jamn feeling like they need to defend their turf, they should be the aggressor....go after Hot by playing more throwbacks, make fun of Hot's DJs and call them Jamn rejects, copy some of what Hot is doing to make them seem less unique. I wouldn't say going more urban is the key to their success since urban music isn't likely to get them higher ratings than they are getting now. I say copy the HOT music mix, but just skew it slightly more current so they don't scare away their core listener. Although I don't think the average non-radio geek notices too much, I'd also overhaul the sound of the station. They should add some new jingles/imaging etc and bring in some new jocks on the weekends to give the station a fresh feel.

They have quite a few new jocks actually but they need a really good Roy Barboza like guy, DJ Pup Dawg and Ramiro are the only two faces that people know anymore. They've got some really good mixes at night but they don't do enough of them, honestly nothing can really compete with Barboza's mix skills its no coincidence he was the music master at Jamn in its UC heyday 2001-2007.... they need to bring someone in from NYC thats what WBQT did,t hey got there media imaging person from Hot 97 down in NYC and its working for them. I really believe a new Power 101.7 might be the best option for CC because Jamn is executing as best they possibly can for a Rhythmic CHR in my opinion. Urban wouldn't bring their ratings down but they probably wouldn't raise them either. The switch would cost them a little bit of money. Just take away from Hot and gain some CC listeners by giving up Evolution and going Power. If they were totally lucky three Hip Hop-ish stations would over saturate a market like Boston and the weakest (presumably Hot) would leave, giving CC an even greater share of the youth market. The U-DJ weekends, the Weekend Top 30, 9 @9, the new jocks, billboards, new morning show (that stinks) they've got a lot going on but to no avail. Hot 969 has only been a real station for a month and they +.6 even against all odds. Hot 969 +.6, Jamn 94.5 -.6 in the month of February. Coincidence???
 
radiorama1 said:
UrbanTeenager said:
http://ratings.****************/cgi-bin/rol.exe/arb_market
I also caught them spinning throwback at lunch during Hot 96.9 Throwback Lunch Hour.

Jamn has been doing the "Back In The Day Buffet" for 11-12 years now. As a matter of fact, it was Roy Barboza who started that segment on 94.5.

Regarding Swedish House Mafia, 96.9 has been playing it too.

But I agree, Jamn is in deep trouble.

Yes but the "Back in the Day Buffet" is in the morning not 12:30 pm, and they weren't calling this new thing the "Back in the Day Buffet" this was something new and I heard it being advertised on Wednesday night around 11:30 pm...
 
UrbanTeenager said:
radiorama1 said:
UrbanTeenager said:
http://ratings.****************/cgi-bin/rol.exe/arb_market
I also caught them spinning throwback at lunch during Hot 96.9 Throwback Lunch Hour.

Jamn has been doing the "Back In The Day Buffet" for 11-12 years now. As a matter of fact, it was Roy Barboza who started that segment on 94.5.

Regarding Swedish House Mafia, 96.9 has been playing it too.

But I agree, Jamn is in deep trouble.

Yes but the "Back in the Day Buffet" is in the morning not 12:30 pm, and they weren't calling this new thing the "Back in the Day Buffet" this was something new and I heard it being advertised on Wednesday night around 11:30 pm...

No. The Back In The Day Buffet has been on at high noon ever since it began. Now, granted It has clocked in at different lengths over the years, but it has always always always started at Noontime.
 
I just don't see how going urban will help their ratings. hip hop is dead. Swedish House Mafia and similar acts are the new G Unit in 2013. Look at iTunes Charts. Flipping Evolution to urban is not going to give them anhingas better than they are getting now from WEDX.

The morning show is a true train wreck. I feel bad for Ramiro as he is the on who will lose out here. I think that they need to utilize their mix show djs and give them air time during the week. Do a new @ 2 segment and a morning commute mix. They also need to reduce the power rotation.
 
Bring back the original WCOZ 94 1/2 Boston's Best Rock All Stars. Format would probably do really well...and all those older DJs would use tricks and treachery to outgun youthful radio attempts. RIP, GTM.
 
Have you seen Evolutions ratings? It cant even crack .9 with the 12+ listeners. Urban stations are bound to have better ratings than that. It's a format that has been around for 20 years, it may be at a lowpoint right now but it is bound to pull better ratings than Evolution...Jamn isn't hurt by the fact that it is Rhythmic CHR in and of itself. Jamn is hurt mostly because the market is over saturated with the same crossover acts that dominate top 40/churban/rhythmic ac stations. It need some distinction. Other ways Jamn could aid itself is to SERIOUSLY ease up on the power rotation and work in more mix DJ's both of which have been said. They also could start working on debuting more new music and stop lagging behind stations like Hot 93.7 when it comes to busting out new songs such as "Freaks" or "Crickets."Jamn only has 193 songs on its playlist compared to the average of ~350 on most churban and urban contemporary stations. Stations like Hot 969 Rhythmic AC tend to have around ~600-750 Hot will continue to open up tis playlist but not to that degree because it's really a Rhythmic Hot Ac station. Even so, a playlist of 450 songs verse one with 193 is tough competition.
 
UrbanTeenager said:
Have you seen Evolutions ratings? It cant even crack .9 with the 12+ listeners. Urban stations are bound to have better ratings than that. It's a format that has been around for 20 years, it may be at a lowpoint right now but it is bound to pull better ratings than Evolution...Jamn isn't hurt by the fact that it is Rhythmic CHR in and of itself. Jamn is hurt mostly because the market is over saturated with the same crossover acts that dominate top 40/churban/rhythmic ac stations. It need some distinction. Other ways Jamn could aid itself is to SERIOUSLY ease up on the power rotation and work in more mix DJ's both of which have been said. They also could start working on debuting more new music and stop lagging behind stations like Hot 93.7 when it comes to busting out new songs such as "Freaks" or "Crickets."Jamn only has 193 songs on its playlist compared to the average of ~350 on most churban and urban contemporary stations. Stations like Hot 969 Rhythmic AC tend to have around ~600-750 Hot will continue to open up tis playlist but not to that degree because it's really a Rhythmic Hot Ac station. Even so, a playlist of 450 songs verse one with 193 is tough competition.

AGreed 100%. Hot has opened wide it's playlist and I hear more and more surprises even in main rotation. Meanwhile every time I turn on Jam'n, it seriously seems to always be Lupe Fiasco "Battle Scars" (WHY is this in POWER recurrent)? The mix shows Roy puts on on Hot are also absolutely top notch. I even heard "Rumors" by Cluv Nouveau on the Throwback Lunch the other day. I was floored. No surprises on Jam'n either. And they STILL Won't add tracks like "Freaks" or "Crickets" to main power rotation other than their 9 at 9 feature. It's limitations like this that are just some of the reasons why Jam'n is so weak and on the downfall..
 
Also, why limit those new currents to just a top 9 at 9 feature?! Sprinkle them in during the day, just saying...their power gets SOOOO repetitive and tired. Jam'n can't play their "default play it safe mode" anymore. It's not going to work and they'll continue to spiral down.
 
WBIMDJ said:
I even heard "Rumors" by Cluv Nouveau on the Throwback Lunch the other day.

Rumors would be by the Timex Social Club.

Agreed, the music mix on 96.9 has been great... Roy is doing a fantastic job.
 
"Rumors" (1986) was indeed by the Timex Social Club. The group would become Club Noveau by 1987, however.

Whenever visiting Boston, I had always been a faithful listener of 94.5 FM. I already plan on catching 96.9 FM the next time I visit greater Boston (which I haven't done since August). How is the 96.9 signal once west of I-95/MA 128? I always used to get 94.5 just fine until the Allston/Brighton toll plaza on I-90. From that point east, the Pru stations (especially 96.9 themselves) would always overload my Walkman, even on the LOCAL/CITY mode.
 
KML-224 said:
"Rumors" (1986) was indeed by the Timex Social Club. The group would become Club Noveau by 1987, however.

Whenever visiting Boston, I had always been a faithful listener of 94.5 FM. I already plan on catching 96.9 FM the next time I visit greater Boston (which I haven't done since August). How is the 96.9 signal once west of I-95/MA 128? I always used to get 94.5 just fine until the Allston/Brighton toll plaza on I-90. From that point east, the Pru stations (especially 96.9 themselves) would always overload my Walkman, even on the LOCAL/CITY mode.

96.9 WBQT has a great signal all over the Boston metro. Up to Southern NH, out west to Worcester and Charlton/Sturbridge, over to RI, down to the Cape... and the fringes further away as well. The Pru stations get out far. KML, you are in for a treat with 96.9. It's sounding GREAT right now, especially the mix shows! Be sure to catch the "Throwback Lunch" which is on at 12.
 
radiorama1 said:
WBIMDJ said:
I even heard "Rumors" by Cluv Nouveau on the Throwback Lunch the other day.

Rumors would be by the Timex Social Club.

Agreed, the music mix on 96.9 has been great... Roy is doing a fantastic job.

Sorry, I always confuse the two. Heh. Anyways, it was great hearing that song. And I 100% agree with you about Roy, fantastic.
 
I hear rumors that it was Timex Social Club that first did a cover of the song "Lean On Me"... :D
 
What new DJs on Jamn 94.5?

Current line-up M-F:

6-10am. Ramiro's House
10-2pm: DJ Pup Dawg
2-7pm: Bobby Blaze
7-12am: Gee Spin
12-6am: ????

Weekends needs a new DJ lineup in my opinion. Maverick is a great DJ but he seems to be on the radio all weekend long. Need more DJs on the radio. Also do they still air Ramiro's Top 30 countdown?? Also havent' hear Clinton Sparks on Saturday nights anymore.
 
djrockdaddy80 said:
What new DJs on Jamn 94.5?

Current line-up M-F:

6-10am. Ramiro's House
10-2pm: DJ Pup Dawg
2-7pm: Bobby Blaze
7-12am: Gee Spin
12-6am: ????

Weekends needs a new DJ lineup in my opinion. Maverick is a great DJ but he seems to be on the radio all weekend long. Need more DJs on the radio. AltheystillairRamiro's Top 30 countdown?? Also havent' hear Clinton Sparks on Saturday nights any

They lost Clinton Sparks and the Baka Boyz and yes Ramirios top 30 is still on.
 
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