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Jan 2013 PPMs

jhc2010 said:
Nu_Roo_2 said:
IMO managing to get out of the 3's only once in 15 months constitutes more than "a bit of a ratings rut."
Click to expand...
It sounds like the switch to PPM really hurts them.
Click to expand...

Interesting thought, but the data suggest that PPM is at most a minor contributor to their decline, as 99.7's big, sustained slide from the mid-fives didn't start until a full year after the PPM's Fall 2010 Columbus debut.
 
97.1's strength as a Sports station, 106.7's segue back to alt rock, and CD101's move to 102.5 (and a bit of a resurgence in alt's popularity, especially in markets with a lot of younger adults) all have helped to keep The Blitz's ratings in check.

If 106.7 were still Gen-X, 99.7's ratings would be somewhat better, I suspect.
 
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