January '11 ratings

[purpledevil]

A couple of things I found interesting about this months PPM:

The Buzz is up a full share to 5.8 while The Zone is down two tenths to 1.5. (Is this still Point numbers or has The Zone made a full book yet?)

KRBE reclaims the #1 Top 40 by default. KRBE unchanged at 4.3 while KKHH drops three tenths to 4.2.

93Q up nearly a point to 5.2, KTHT jumps six tenths to 2.0, and KILT down a full point to 2.7. Hope CBS is happy with what they've done to FM 100. At this point, they might as well admit they've lost the country war to the tag team assault of 93Q/97.1, coupled with their own assinine decision to let most of the longtime veterans of KILT go, and blow the whole thing up. I noticed the other night that FM 100 was broadcasting a Rockets game. A sign of things to come at 100.3, perhaps?

KGOW at .3 with a cume of less than 50k? A lot of money was spent to build 1560 into what it is today, and I can't imagine that type of return on investment is going to be tolerated much longer.

 

[johndavis]

(Is this still Point numbers or has The Zone made a full book yet?)

The last week of the January book is the first week of the Zone relaunch.

 

[Mediafrog+]

KGOW at .3 with a cume of less than 50k? A lot of money was spent to build 1560 into what it is today, and I can't imagine that type of return on investment is going to be tolerated much longer.

Too many SportsTalk stations in a market that is, at best, lukewarm about sports.

I could easily see KGOW going to brokered Asian language programming. The signal is solid in the heavily Asian areas of town. Don't know what they'd do about the Sporting News Network, though, which is why they'll continue to beat on the current format for the time being.

 

[adguy]

KGOW isn't going anywhere. Their advertising base far surpasses their ratings. If every advertiser bought on Cost-Per-Point KGOW would be in the grave yard, but their advertisers buy on loyalty same as KSEV's ad base. KSEV has been around a long time.

If any sports station is going funeral, it will be 790. They have nothing interesting or creative to offer. Most interesting is KILT's FM Rockets broadcast. Could they be angling in on ESPN's FM sportstalk dominance in the market? (If you can use the word "dominance" with this format in this market) Could they really blow off country in lieu of all the market's sports franchises spread across AM and FM and wrapped around by sportstalk? With the Astros for sale, could that contract be up for grabs anytime soon? Would KILT try to get that one too?
Lot's of questions for senseless speculation.

They seem to be amassing talent to spread around. I wouldn't do it if I owned their stations, but nothing would surprise me these days.

 

[willdav713]

A couple of things I found interesting about this months PPM:

The Buzz is up a full share to 5.8 while The Zone is down two tenths to 1.5. (Is this still Point numbers or has The Zone made a full book yet?)

KRBE reclaims the #1 Top 40 by default. KRBE unchanged at 4.3 while KKHH drops three tenths to 4.2.

93Q up nearly a point to 5.2, KTHT jumps six tenths to 2.0, and KILT down a full point to 2.7. Hope CBS is happy with what they've done to FM 100. At this point, they might as well admit they've lost the country war to the tag team assault of 93Q/97.1, coupled with their own assinine decision to let most of the longtime veterans of KILT go, and blow the whole thing up. I noticed the other night that FM 100 was broadcasting a Rockets game. A sign of things to come at 100.3, perhaps?

KGOW at .3 with a cume of less than 50k? A lot of money was spent to build 1560 into what it is today, and I can't imagine that type of return on investment is going to be tolerated much longer.

Time for KILT to go Oldies, KONO gets good ratings in San Antonio, and KXXS True Oldies 92.5 Rimshot in Austin gets 1.0 or something like that. I wonder about WCBS FM Ratings in New York?