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JANUARY 2012 ARBITRON: WINS HAS BIGGEST JUMP, WEMP GAINS .2 SHARE

N

NYCRadioGuy

Guest
With the January 2012 Arbs just released, it seems WINS has the biggest gain, from 3.2 to 3.7, moving it up 4 spots from last last month. WEMP aka FM News 101.9 gained .2 from 0.5 to 0.7, also gaining about 100k cume listeners. Otherwise, the ranks remain mostly the same.
 
Only one problem in that list.

WXRK is not talk nor it's owned by Beasley.

WXRK is CHR/Pop owned by CBS Radio...<radio-info.com needs to correct that.
 
BJ Steigner said:
Only one problem in that list.

WXRK is not talk nor it's owned by Beasley.

WXRK is CHR/Pop owned by CBS Radio...<radio-info.com needs to correct that.
Click to expand...

I second that. How did they even get that 92.3 is talk?
 
NYCRadioGuy said:
BJ Steigner said:
Only one problem in that list.

WXRK is not talk nor it's owned by Beasley.

WXRK is CHR/Pop owned by CBS Radio...<radio-info.com needs to correct that.
Click to expand...

I second that. How did they even get that 92.3 is talk?
Click to expand...

From the K-Rock/Howard Stern Days.
 
NYCRadioGuy said:
With the January 2012 Arbs just released, it seems WINS has the biggest gain, from 3.2 to 3.7, moving it up 4 spots from last last month. WEMP aka FM News 101.9 gained .2 from 0.5 to 0.7, also gaining about 100k cume listeners. Otherwise, the ranks remain mostly the same.
Click to expand...

Not exactly. 770 WABC stays at 3.2 down from from a 3.7. Their cume stands at 1,112,000 down from 1,240,100 in Dec.

usually 770's ratings only grew during election season. Looks like the new mid morning show and letting go of Doug McIntyre wasn't the best idea.
 
In the Nassau-Suffolk ratings, WFAN was #2 overall. In the New York ratings, they were #9.
Are Long Islanders more intensely into sports than folk in New York?
 
Barry said:
In the Nassau-Suffolk ratings, WFAN was #2 overall. In the New York ratings, they were #9.
Are Long Islanders more intensely into sports than folk in New York?
Click to expand...

Nassau Suffolk numbers are part of the New York numbers. You have to ask the question of what makes that portion of the market more positive for WFAN than for the remainder of the market. Issues can be FM coverage, ethnic considerations, etc.
 
DavidEduardo said:
Barry said:
In the Nassau-Suffolk ratings, WFAN was #2 overall. In the New York ratings, they were #9.
Are Long Islanders more intensely into sports than folk in New York?
Click to expand...

Nassau Suffolk numbers are part of the New York numbers. You have to ask the question of what makes that portion of the market more positive for WFAN than for the remainder of the market. Issues can be FM coverage, ethnic considerations, etc.
Click to expand...

How about RF penetration? WFAN as a terrific signal on L.I. but less so in the more urban NYC. I don't know how much Manhattan has to do with the overall NYC ratings but in manhattan WFAN/WCBS has a pretty bad signal, especially on the west side.
 
NYCRadioGuy said:
With the January 2012 Arbs just released, it seems WINS has the biggest gain, from 3.2 to 3.7, moving it up 4 spots from last last month. WEMP aka FM News 101.9 gained .2 from 0.5 to 0.7, also gaining about 100k cume listeners. Otherwise, the ranks remain mostly the same.
Click to expand...

San Francisco news ratings are out for its all-news format KGO-AM dropped from 4.7 to 2.7
KCBS 740/106.9 had big gains from 6.0 to 6.6. Look this shows that Cumulus and Merlin can't do all news as well as the CBS O&O's (WCBS, WINS and KCBS) can.

http://www.radio-info.com/markets/san-jose

http://www.radio-info.com/markets/san-francisco
 
Barry said:
In the Nassau-Suffolk ratings, WFAN was #2 overall. In the New York ratings, they were #9.
Are Long Islanders more intensely into sports than folk in New York?
Click to expand...

WFAN has been the flagship station for the Mets for a very long time, and LI is usually predominantly Mets fans when it comes to baseball. I know it's not baseball season, but maybe there is some carryover there? Are these ratings a trend, or something new?
 
BJ Steigner said:
Only one problem in that list.

WXRK is not talk nor it's owned by Beasley.

WXRK is CHR/Pop owned by CBS Radio...<radio-info.com needs to correct that.
Click to expand...

Who cares about the labels... the free-fall of the cume continues... that station with its PD and it's Morning Show gone is in serious trouble!
 
I have noticed today (10a-1p) on my route that the playlist is a little tight and "deep voice guy" was replaced by St John (99.7 Now San Fran)
 
In the Nassau-Suffolk ratings, WFAN was #2 overall. In the New York ratings, they were #9.
Are Long Islanders more intensely into sports than folk in New York?
Click to expand...

Nassau Suffolk numbers are part of the New York numbers. You have to ask the question of what makes that portion of the market more positive for WFAN than for the remainder of the market. Issues can be FM coverage, ethnic considerations, etc.
Click to expand...

"Ethnic considerations" probably have something to do with a higher percentage of radio listeners on Long Island tuning in to WFAN than in the New York Market as a whole.

New York City and the bordering urban counties, like Hudson in New Jersey, have different ethnic balances than the suburban counties that make up the rest of the New York radio market.

According to last year's census, in New York City proper, the "foreign-born" represent 37% of the population, while in Nassau County "foreign-born" represent 21% and out in Suffolk only 14% of the population is foreign-born.

WFAN is targeted at guys who mostly want to talk American football, baseball, basketball and hockey. And while men born in foreign countries, or even raised in foreign cultures in this country, may occasionally watch American sports on TV, they may not be as passionate about them as guys brought up in this culture, or even be aware of, or care about, the fine points of strategy, or whatever, discussed about traditional American sports on WFAN.

Soccer is the big sport with most guys around the world. For those guys born in British Commonwealth countries like Pakistan, India, Jamaica etc. cricket is a very big sport. Rugby is also popular in some former British colonies. Formula 1 car racing has a huge following around the world. They don't talk about those sports on WFAN, so guys who are passionate about them have no reason to listen, even if they speak perfect English and many foreign-born do not.

If you take total populations into account, WFAN's cume as a percentage of population in the whole market as opposed to its cume as a percentage of, and in, Nassau-Suffolk, the "foreign born" differences could account for WFAN being more popular and getting higher ratings on Long Island.
 
R.F. Burns said:
How about RF penetration? WFAN as a terrific signal on L.I. but less so in the more urban NYC. I don't know how much Manhattan has to do with the overall NYC ratings but in manhattan WFAN/WCBS has a pretty bad signal, especially on the west side.
Click to expand...

Sixty-plus years ago, there was a proposal to move what are today WFAN and WCBS to a triplex with what is today WABC in Lodi NJ. That would have been the best site for all three of New York's ND-U 50-kW AMs. For some reason, the New Jersey-based high-powered AM signals seem to do better on Manhattan's east side than do the signals of the similarly powered Long Island (or Bronx)-based AMs on the west side of Manhattan. WABC's signal may not equal WFAN's or WCBS's in Nassau, Suffolk, or Fairfield Counties, but I doubt that there are many complaints of poor reception of 770 from those areas.
 
I'm convinced that WBAB's performance in this book is at the expense of WEMP, or vice versa. For at least the third straight book, their rating is identical.

As far as the WXRK genre and owner mislisting is concerned, the error is likely related to the Beasley property in Fort Myers, FL, WRXK, which - just last week, in fact - dropped its longtime classic rock format for a hot talk outlet still calling themselves "K-Rock" but dubbed "Talk That Rocks." (What, was "Great Talk. Period." taken?) It's interesting that this error rears its head in the New York book, especially considering all the speculation on the (spoken-word) future of 92.3 - especially in light of recent events.
 
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