As prognosticated a little earlier in another thread on this board, the news/talk stations really climbed in the latest ratings. KOMO AM/FM was the number one station in the January 2012 6+ ratings report, followed very closely by number two KIRO FM.
Warm 106.9 dropped to third with their rating dropping 60% from the holiday rating period. Still on par with their rating in November before the Christmas music flip. KUOW jumped to fourth place. 3 of the top 4 stations were News/Talk oriented and accounted for a 17.1% quarter hour share. Guess all that snow, ice, etc.. really had people turning to the news stations.
Fifth place was KISW down a half share from the holiday report, but up from November's share.
The rest of the top ten: KKWF, KBKS, KZOK, KMPS and KUBE.
In total cume listening, the top ten order was: KRWM, KBKS, KQMV, KUBE, KPLZ, KJR FM, KOMO AM/FM, KKWF, KISW, and KNDD.
Of note, KVI's switch to Smart Talk, and yes, the format was in place for the full January book, was down to a paltry 1/10th of a share point. They had the worst cume audience total I've ever seen in the history of that station. It is still pretty early but they did a lot of advertising and doesn't look like many people are sampling the station. Have to give them kudos though; the morning drive local show is showing some promise. The other syndicated shows aren't anything to write home about.
KJR AM/KNBQ sports talk handily beat ESPN 710 (KIRO AM) by over 100,000 cume listeners, and more than a full 1.5 share points in January. ESPN 710 will pick up some in February with Mariners preseason games starting.
The only other station that seems to be fading fast, Progressive Talk 1090 KPTK is down to a half share point, and less than 75,000 weekly listeners. This is down 50% or more from a year ago.
Warm 106.9 dropped to third with their rating dropping 60% from the holiday rating period. Still on par with their rating in November before the Christmas music flip. KUOW jumped to fourth place. 3 of the top 4 stations were News/Talk oriented and accounted for a 17.1% quarter hour share. Guess all that snow, ice, etc.. really had people turning to the news stations.
Fifth place was KISW down a half share from the holiday report, but up from November's share.
The rest of the top ten: KKWF, KBKS, KZOK, KMPS and KUBE.
In total cume listening, the top ten order was: KRWM, KBKS, KQMV, KUBE, KPLZ, KJR FM, KOMO AM/FM, KKWF, KISW, and KNDD.
Of note, KVI's switch to Smart Talk, and yes, the format was in place for the full January book, was down to a paltry 1/10th of a share point. They had the worst cume audience total I've ever seen in the history of that station. It is still pretty early but they did a lot of advertising and doesn't look like many people are sampling the station. Have to give them kudos though; the morning drive local show is showing some promise. The other syndicated shows aren't anything to write home about.
KJR AM/KNBQ sports talk handily beat ESPN 710 (KIRO AM) by over 100,000 cume listeners, and more than a full 1.5 share points in January. ESPN 710 will pick up some in February with Mariners preseason games starting.
The only other station that seems to be fading fast, Progressive Talk 1090 KPTK is down to a half share point, and less than 75,000 weekly listeners. This is down 50% or more from a year ago.