January 2023 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the January 2023 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the January 2023 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?

 

[Radiopaw]

Extremely curious how poorly KITS is billing. If I was them I'd switch to active rock something like WNNX Atlanta or KISW Seattle. Severely undeserved format here.

KSAN also dipping, KOSF and KUFX both have a lot of Playlist similarities - maybe the WMMR approach would work here?

 

[Weiserguy]

I have a few thoughts or observations...

1. KOIT, even after the Christmas music ended, still maintained an 8.7 for #1, pretty impressive.
2. KISQ (The Breeze) pulling a 6.5 for #3, also impressive. Wonder where it stands in the 25-54 and 18-49 breakouts?
3. KDFC, a classical station pulling a 3.4 for #9, quite respectable. That wouldn't happen in many other markets.
4. KGMZ in 3-way tie for #11 at 2.7. Previous 3 books had them at 1.4/1.9/1.9. Did someone dope their Wheaties while the tinsel was being put away?
5. When you look at the stats at the top of the page, Hispanics count for 22.3% of the market, and yet the total 6+ share of the four rated Spanish-language stations is 6.1. Something looks out of whack there.

 

[Weiserguy]

Extremely curious how poorly KITS is billing. If I was them I'd switch to active rock something like WNNX Atlanta or KISW Seattle. Severely undeserved format here.

KSAN also dipping, KOSF and KUFX both have a lot of Playlist similarities - maybe the WMMR approach would work here?

We don't know how KITS is billing, only that their ratings are down in the barrio with the Spanish language stations and the suburban and low-power signals.

I agree about their problem but not with your proposed solution. There are other rockers, what there aren't are rhythmic-leaning CHR's. When KITS plays those kinds of song, they start sounding interesting, and I think there's a market hole for that kind of music. Oh, and an actual morning show couldn't hurt.

 

[pjc1961]

Age 6+ San Francisco Ratings chart from RadioInsight: Jan. 2023
and for San Jose: Jan. 2023
(See correct brands + formats listed - as mentioned in Post #6 from Weiserguy)

Covering the survey period from Thu. 1/5/2023 thru Wed. 2/1/2023,
Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49
AllAccess Ratings Analysis - January 2023 (scroll down to see San Francisco market)

25-54: 1. KOIT 2. KMVQ 3. KISQ 4. KQED 5. KMEL
18-34: 1. KOIT 2. KMEL 3. KYLD 4. KMVQ 5. KIOI
18-49: 1. KOIT 2. KMEL 3. KMVQ 4. KISQ 5. KYLD 6. KIOI 7. KLLC (up from #10)

 

[Weiserguy]

A stupid question: Since when is KEZR "News/Talk"?

 

[Radiopaw]

We don't know how KITS is billing, only that their ratings are down in the barrio with the Spanish language stations and the suburban and low-power signals.

I agree about their problem but not with your proposed solution. There are other rockers, what there aren't are rhythmic-leaning CHR's. When KITS plays those kinds of song, they start sounding interesting, and I think there's a market hole for that kind of music. Oh, and an actual morning show couldn't hurt.

KMEL is a rhythmic CHR, and KMVQ has a llt of rhythmic chr on the playlist. We also have KBLX and KRBQ. We are very well covered there. No rocker plays anything remotely close to the stations I had mentioned however, and the type of rock I'm seeking has an entirely different market appeal than KUSX and KSAN

 

[Weiserguy]

KMEL is a rhythmic CHR, and KMVQ has a llt of rhythmic chr on the playlist. We also have KBLX and KRBQ. We are very well covered there. No rocker plays anything remotely close to the stations I had mentioned however, and the type of rock I'm seeking has an entirely different market appeal than KUSX and KSAN

I misspoke (or mistyped). I didn't mean Contemporary Hits, I meant Classic Hits, with a rhythmic lean. That's the format hole. (It may be a format hole that nobody wants to fill because it might lean too old, but I'll bet it would get better numbers if done right.)

 

[Radiopaw]

I misspoke (or mistyped). I didn't mean Contemporary Hits, I meant Classic Hits, with a rhythmic lean. That's the format hole. (It may be a format hole that nobody wants to fill because it might lean too old, but I'll bet it would get better numbers if done right.)

Ah, that is a lot more realistical. I would like to see both a modern modern rocker (not "alternative") and a classic hits format tried for sure.

 

[MVB13]

KMVQ is CHR-Pop not Rhythmic.

 

[davideduardo]

5. When you look at the stats at the top of the page, Hispanics count for 22.3% of the market, and yet the total 6+ share of the four rated Spanish-language stations is 6.1. Something looks out of whack there.

First, over 50% of Hispanics in the Bay Area are English dominant. That brings us down to a potential share for Spanish language radio of around 9%. Because all of the Spanish language stations have signal issues (none have anywhere close to full market coverage) that explains much of the rest.

 

[Radiopaw]

KMVQ is CHR-Pop not Rhythmic.

It has more overlap with KMEL than any other station in the market. It's CHR and plays both rhythmic and pop.

 

[Radiopaw]

Also. Is it just time for KVVF and KITS to format swap?

 

[MarkW]

I didn't mean Contemporary Hits, I meant Classic Hits, with a rhythmic lean.

102.1 covers a good chunk of that territory.

A rock station that isn't nearly as old song age wise as KSAN and KUFX would be a breath of fresh air.

I would love to see the KOME brand resurrected, personally.

 

[e-dawg]

First, over 50% of Hispanics in the Bay Area are English dominant. That brings us down to a potential share for Spanish language radio of around 9%. Because all of the Spanish language stations have signal issues (none have anywhere close to full market coverage) that explains much of the rest.

You forget that the Bay Area Hispanic population is diverse and not only Mexicans but central and South Americans.

 

[Radiopaw]

102.1 covers a good chunk of that territory.

A rock station that isn't nearly as old song age wise as KSAN and KUFX would be a breath of fresh air.

I would love to see the KOME brand resurrected, personally.

I think KSAN could probably modernize their library without costing too much of their audience. KOSF is a (pretty good!) 80’s rocker sometimes too

 

[davideduardo]

You forget that the Bay Area Hispanic population is diverse and not only Mexicans but central and South Americans.

The South American percentage is very low. Central American population is almost all Guatemalan-Salvadorean-Honduran and in those countries the music and programming tastes are quite similar to those in Mexico. I have programmed in all three countries as well as in Mexico and the similarities are much greater than the differences.

 

[Radiomusik]

You forget that the Bay Area Hispanic population is diverse and not only Mexicans but central and South Americans.

South America is very small in the Bay Area, this is the largest groups by far in the area.
1. Mexican Americans
2. Salvadorean Americans
3. Guatemalan Americans
4. Honduran Americans
5. Puerto Ricans
6. Colombian Americans

Take into account that Sacramento has been receiving a lot of Venezuelans lately.

 

[davideduardo]

South America is very small in the Bay Area, this is the largest groups by far in the area.
1. Mexican Americans
2. Salvadorean Americans
3. Guatemalan Americans
4. Honduran Americans
5. Puerto Ricans
6. Colombian Americans

Take into account that Sacramento has been receiving a lot of Venezuelans lately.

While all people from Latin America are "Americans", a huge percentage of the Hispanics in San Francisco are not U.S. Citizens. Among Spanish dominants, most are not citizens and that means they are simply "Mexican" or "Salvadoran" and so on; these are the listeners to Spanish language radio.

 

[Radiomusik]

While all people from Latin America are "Americans", a huge percentage of the Hispanics in San Francisco are not U.S. Citizens. Among Spanish dominants, most are not citizens and that means they are simply "Mexican" or "Salvadoran" and so on; these are the listeners to Spanish language radio.

Yes most of them are not U.S citizens as you mention but I'm just using the context from Latin America. But this is just to clarify the ranking of groups.