While referencing the Persons 12+ ratings, with all the usual caveats, to a friend, I went down the list and entered the "zero point something" realm, and it struck me ... WWKB, once the mighty and nearly immovable (as WKBW) turns in a zero point 2 share.
The present day KB might as well be on a morphine drip: Zero point two. Even sadder, this once paragon of Top 40 ratings and revenue is edged out by pipsqueak, peanut whistle, insignificant AMs like WEBR (which BTW isn't nearly 100 years old ... only the call letters which mean absolutely nothing to non-radio people and those younger than 65), WLVL, WBBF and WWWS and WUFO ... none of which cracks a one share.
It's a sad final chapter for KB, with the aging hero on a heart monitor, flat-lining to Plate Voltage/Carrier Off. No new format, no oldies format, no gambling format, can save this relic. Sure, Audacy clears its betting format, and the frequency provides an avenue for spillover programming ... and the Triple A Buffalo Bisons, who are equally poorly rated, but the time has come to "call it." There would be no surprise and no meaningful outcry (other than commentary heard at a wake) if the emerged-from-bankruptcy Audacy sells the land on Big Tree Road to developers.
WWKB ... "We Were KB."
The present day KB might as well be on a morphine drip: Zero point two. Even sadder, this once paragon of Top 40 ratings and revenue is edged out by pipsqueak, peanut whistle, insignificant AMs like WEBR (which BTW isn't nearly 100 years old ... only the call letters which mean absolutely nothing to non-radio people and those younger than 65), WLVL, WBBF and WWWS and WUFO ... none of which cracks a one share.
It's a sad final chapter for KB, with the aging hero on a heart monitor, flat-lining to Plate Voltage/Carrier Off. No new format, no oldies format, no gambling format, can save this relic. Sure, Audacy clears its betting format, and the frequency provides an avenue for spillover programming ... and the Triple A Buffalo Bisons, who are equally poorly rated, but the time has come to "call it." There would be no surprise and no meaningful outcry (other than commentary heard at a wake) if the emerged-from-bankruptcy Audacy sells the land on Big Tree Road to developers.
WWKB ... "We Were KB."

