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January Book

R

radioguy123

January book will be one to watch. The huge snowstorm and aftermath should rocket the news and talk stations to number one. This has been the case in many other cities. Adult music stations generally get killed. Keep an eye on KIRO, KOMO, KUOW this week when numbers come out. Whether you like PPM or not, it does tend to track these major events and if you remember that was 7-10 days of snow, power outages and flooding. Haven't got to see this in a Seattle PPM yet.
 
Don't count on a spike for KUOW that's related to storm coverage. They didn't do any. Sounded like their big news staff stayed home, since they "don't do spot news." I only heard their staff announcers reading abbreviated Weather Underground forecasts, rip and reading AP copy, and telling us what the temperature was outside their studio "in Seattle's University District" during scheduled network programming breaks. Sheesh. Steve Scher did talk about it two or three days into the snowstorm during one of his hours, but overall they were of no use if I had to, for instance, catch a flight at Seatac and needed to know how to get there and know if anything was running.
I think KIRO-FM's new line up will show an even bigger spike. Even when some of their air staff couldn't get in on time for scheduled airshifts, hearing those who were there on the air deal with it with a sense of humor, and commiserating about the useless bus alternative, etc. made me feel like someone else in Radioland was living the same reality as I was. And most of them (except that Don guy with the weirdly deep voice) sounded like human beings sharing our experience, and updating the news.
Did any of the music stations announce extra coverage of closures, extra details on weather, etc? (I just stuck between KIRO and KOMO when I was listening.)
The worst thing I heard, several times, was announcers who didn't want to 'waste time" giving details on power outages recommend going to a website to find out when power was projected to be restored in your neighborhood. Clever trick, when you don't have power to check the computer, eh?
 
Yes weekly trends over the two weeks of the storm show very significant spikes. It should be enough to spike the entire book. We shall see this week.
 
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