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January Book

R

radioguy123

WARM dropping but still has the post-Christmas music bubble as in past years and is number one in all key demos. They finally fade in prime demos in late Feb or March each year if history repeats itself. 25-54 6a-7p saw KISW, KPLZ and KUOW rebound in January. In mornings KUOW wins adults, KISW men and KPLZ women.

Biggest drop year to year is KIRO-FM dropping from 2nd place last January to 22nd this January in prime demos. The station has been down for four straight books and is in trouble. KOMO is down from last year as well, but is well ahead of KIRO-FM. In mornings KOMO is a top five station, KIRO-FM isnt in the top twenty. Also a surprise is the collapse of Country radio in Seattle. The new sports station at CBS barely showed up and JACK FM was 18th in prime demos. KISW is also way off from a year ago, but still strong.

Biggest gain year to year goes to KCMS, with almost double their number compared last January.
 
radioguy123 said:
The new sports station at CBS barely showed up...
Click to expand...

I knew it. CBS, you screwed up with taking out KPTK! We'll see what happens by May, and if there's no improvement, I call KFNQ "failure".

-crainbebo
 
CBS is probably still making money, though. They own the sports network that makes up most of the content so its really only costing them the salaries of the two on air guys they have for the one local show in afternoon drive. Compare that to the show by show syndication costs they had before with KPTK and its format. CBS is too committed to the new sports network to give up on it anytime soon. KFNQ will get a long run barring a complete change in thinking at the top of the company.
 
crainbebo said:
I knew it. CBS, you screwed up with taking out KPTK! We'll see what happens by May, and if there's no improvement, I call KFNQ "failure".

-crainbebo
Click to expand...

Sports stations are generally not declared "falures" based on 6+ numbers. They are judged on revenue, and to an extent, on 25-54 male numbers.

Keep in mind that for the many years that WFAN was the #1 biller in New York City, it seldom rose above 14th in 12+ share.
 
CorporateSuit said:
Wow about KIRO-FM. What will they have to do to get back to where they were?
Click to expand...

Go back to AM, get back Bill Yeend and Jim French. Move back into KIRO Broadcast House...
 
They have to decide WHAT they are. It seems to change every 2 or 3 hours into a different station. Pick a brand and be consistent.
 
They're going to have to clean house and start over
 
Bongwater said:
CorporateSuit said:
Wow about KIRO-FM. What will they have to do to get back to where they were?
Click to expand...

Go back to AM, get back Bill Yeend and Jim French. Move back into KIRO Broadcast House...
Click to expand...

Do you ever have any forward thinking solutions?

Serious question.
 
AQH said:
Bongwater said:
CorporateSuit said:
Wow about KIRO-FM. What will they have to do to get back to where they were?
Click to expand...

Go back to AM, get back Bill Yeend and Jim French. Move back into KIRO Broadcast House...
Click to expand...

Do you ever have any forward thinking solutions?

Serious question.
Click to expand...

CorporateSuit said:
Wow about KIRO-FM. What will they have to do to get back to where they were?
Click to expand...

Operative phrase here: "back to where they were" ;D

Bonneville hasn't hired me as a consultant yet. And why would I give away my secrets. Especially here where Fisher can see it?......

"The game is to be sold, not to be told......"
 
It seems KIRO's history is not much different than many many others. They had an outstanding reputation and product. Somewhere in there a new owner and/or new executives are put in place and decide they aren't worth poo if they aren't doing something radical to muck with the operation. So when something is firing on all cylinders well and you muck with it, there is only ONE direction to go! (but at least in doing that the executives, bless their NUMEROUS and short-lived tenured-hearts) have each made it clear just how much of a brain trust they can be by (a) chaning imaging (b) changing clocks (c) changing hosts (d) changing brand (e) changing frequency/band (f) changing product --- each of which probably looks stellar on a performance review; however where the ignorance seems to be .... the LISTENERS (remember them...with the PPM's) don't give a flying CRAP about a performance review, new blood, or people who screwed with the reputable product they liked and knew.
 
Anybody else notice that KOMO radio bought an ad for their morning show in the Academy Awards broadcast last night? They seem serious.
 
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