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January numbers

P

progressivetalk

The Arbitron ratings are out for January and the biggest "loser" is WRCH FM which fell from 16.2 for the Holiday period down to a 9.9 in January although it's still the #1 ranked station in the market. (I guess the Christmas music really brings them in). WWYZ continues to be a strong second from 7.0 to an 8.8. WTIC FM is third, WZMX is fourth, WDRC FM is fifth, and rounding out the top six is WKSS. WTIC AM is still the #1 rated AM (5.7 to 5.8). WDRC AM went from 0.3 to 0.5 and WPOP from 0.1 to 0.2. Outside of the large drop off for WRCH, seems to be a status quo book.
 
KML-224 said:
What about WUCS-FM 97.9 and WMRQ-FM 104.1 ratings-wise?
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Neither subscribes. I hear through the grapevine that MRQ is still holding in the 3-range 6+, and does pretty well men 18-49. I haven't heard anything about 97.9 ESPN.

BTW, that drop off for WRCH isn't really news-worthy or shocking... that happens every year. There's a big bump for the month of Christmas, then they settle back in to their normal market leading position. They've averaged around a 10-share for a couple of years now, and have been the top biller in Hartford every year since '96. 2012 was no different, either.

What's interesting is that the station that was the top biller in Hartford every single year prior to WRCH's reign was WTIC, and the baton was passed the year they came under common ownership.
 
Agreed on WRCH. Still nice to be the King, although the King has some competition. Wonder if WPOP would do better with either CBS or NBC Sports or are there just too many sports stations on the air, and very few of these guys would know a blue line from a clothes line?
 
progressivetalk said:
The Arbitron ratings are out for January and the biggest "loser" is WRCH FM which fell from 16.2 for the Holiday period down to a 9.9 in January although it's still the #1 ranked station in the market. (I guess the Christmas music really brings them in).
Click to expand...

Funny how none of us radio geeks seems to know a single person who likes and listens to the tight, repetitive Christmas playlist on WRCH, yet every year the station actually gains listeners during the holiday rating period. Who ARE these people? Are there any here? Come forward and be counted!
 
CTListener said:
Funny how none of us radio geeks seems to know a single person who likes and listens to the tight, repetitive Christmas playlist on WRCH, yet every year the station actually gains listeners during the holiday rating period. Who ARE these people? Are there any here? Come forward and be counted!
Click to expand...
They've already been counted! It's just another example of how the average radio geek who posts here is not necessarily the average WRCH listener. I have a feeling CBS Radio feels completely fine with that. The early Thanksgiving extended the holiday season, giving Lite 100.5 an even bigger win with the holiday format while DRC-FM did not directly compete with the all-Christmas approach they took in 2012. Staying with regular format in December didn't hurt the Big D's nice momentum into this year with very impressive January numbers.
 
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