January PPM numbers are in

[Allfirdup]

WTVN still doing well, back up to 9.7 6+ (see Joel Riley didnt drive off all the listeners)

WNCI is up as is WCKX i think alot of that has to do with the amount of good new music being released, helping keep both CHRs fresher

WODC holds on to 6.0 keeping 93.3 above sunny on the list again.

WCGX x106.7 has found something that seems to be working almost doubeling their numbers. and beating WWCD already even if by a nose.

and now the big signal problem child seems to be 99.7, still at 3.8 and that was mostly with a morning show. what happens now that they have to rebuild again, (its sad they are being beaten by Majic 106.3)

and finally WJKR seems to finally be gaining some traction

 

[gabigley1]

WTVN still doing well, back up to 9.7 6+ (see Joel Riley didnt drive off all the listeners)

How do you explain that? Maybe there are no alternatives to WTVN in Columbus. There was no local news on WVKO-AM this morning so even I had
to endure listening to Joel Riley this morning.

 

[bwilliam614]

What about 107.9's jump from a 1.7 to a 3.1, and they're cume jumped 29,000 from 191,900 to 220,900 That really came out of left field.

 

[del_griffith]

WTVN still doing well, back up to 9.7 6+ (see Joel Riley didnt drive off all the listeners)

How do you explain that? Maybe there are no alternatives to WTVN in Columbus. There was no local news on WVKO-AM this morning so even I had
to endure listening to Joel Riley this morning.

Again, Joel isn't God's gift to radio. But Joel is known by the listeners. From having filled in for BC during Bob's vacations, which in the past few years have been almost Johnny Carson like to hosting for a year or so Saturday morning open phones. He wasn't a jolt. And he largely hasn't changed what BC has done for the past few years. TVN's morning show has and for that morning had become a plug and play situation. And part of that is there really is no alternative. Except for possibly sports on BNS and in the AM most people are looking for news, time, temp and what to expect when they walk out the door. OSU is the other alternative, but it's news is long form and to some the presentation is......well........ bland. TVN listeners are looking for a little read meat. Not too much. But some. OSU doesn't provide that.

 

[lovejamminoldies]

What about 107.9's jump from a 1.7 to a 3.1, and they're cume jumped 29,000 from 191,900 to 220,900 That really came out of left field.

That's the highest 1079 has seen yet. Their CHR lean is working and they sound damn good. Look for them to hit it even harder.

 

[gabigley1]

What about 107.9's jump from a 1.7 to a 3.1, and they're cume jumped 29,000 from 191,900 to 220,900 That really came out of left field.

That's the highest 1079 has seen yet. Their CHR lean is working and they sound damn good. Look for them to hit it even harder.

Where did all those extra 1079 listener come from? 1079 didn't even make a dent out of WNCI's numbers, at least not yet.
That, is surprise.

 

[Nu_Roo_2]

January was the most interesting PPM in quite awhile. A few comments in addition to those others have already made:

-- After years of my sniping that 93.3 was wasting its signal on a me-too soft/mainstream AC format, I'll note  that -- sure enough -- the new format has now produced 93.3's highest no-Christmas-music share ever.  Their 6.0 puts it in a tie for fourth place with WCKX.  Don't know the demos, though.

-- Glad to see Jack-FM finally get some traction, going 1.1 to 1.7.  Oddly, though, their cume didn't go up at all -- in fact it went down a little.  So the growth was all in time-spent-listening.  I wonder if some new cumers who came in around the holidays are spending more time with Jack now that Christmas music isn't grabbing away some of their attention.  Also, I have to wonder if Jack is getting some TSL from WLVQ listeners, as  Q-FM has been drifting downward and is now at 4.6.

-- As noted 106.7's share doubled, but maybe this is because they have alternative fans at the same time some Gen-X listeners remain just because they haven't yet figured out the change and moved on (and when they do that might disproportionately benefit Jack-FM).  When 106.7 had the reverse move a few years ago -- from alt to Gen-X -- they did really well initially and then quickly started falling off, which again could have represented an artificially inflated initial surge composed of newcomers plus straggling departers.  (That's kind of the reverse of the phenomenon that virtually guaranteed a painfully slow start for Jack-FM, as it totally blew out Magic's cume, started completely from scratch, and had to re-educate people that after all these years 98.9 is no longer a frequency that always has some shade of Urban.)  The fact that WWCD did not fall off this month as 106.7 jumped might further support my theory -- I doubt the alternative audience in Columbus has permanently grown.  So it will be interesting to see if 106.7 does indeed drop off significantly in the next month or two due to this kind of "artificial inflation."

-- Mix.  Wow.  Will be interesting to see next month if this was real or a statistical anomaly.  Bet it was real, although it might taper off slightly.

 

[lovejamminoldies]

I agree with Nu 100%. I'll break those down as well.

-- Can't say too much bad about Oldies, give it one or two more books and if they really hold those numbers, they've got a winner.

-- Power always has a few good books a year. It will be February's PPM that really shows if their new PD is working or not. They still don't sound all that to me.

-- Jack is a good sounding station. Whoever is in charge of keeping that station sounding fresh is doing their job and more! It's one of the better Adult Hits stations I've heard.

-- 1067 sounds a mess to me. Their first hour on the air sounded decent with them playing a mix of Modern AC and alternative. It sounded hit-based, now it's definitely true alternative. They sound confused as hell and I really feel someone else should be programming it, but Laura Lee is smart and obviously she knows what she's doing if she got the numbers up and people talking. I don't listen to CD101/1025 to see who sounds better. At least I recognize what's playing half the time on X1067 though.

-- Mix really has gotten better, but they've confused me a little lately. Sometimes they sound very Adult CHR, sometimes very Hot AC, sometimes a bit Modern AC with hearing The Black Keys, Gotye, and Foster The People overnight. We'll see how they sound tomorrow during peak. As far as those numbers being real, I agree they may taper off next month. This would be the perfect time to promote for this station to help get its numbers up even more. TV advertising!

 

[the marv]

Looks like the change from The Hawk to K 95.5 has not improved the #s for them yet. Wink still the country music cellar dwellar. If the Blitz is bad Classic hits 103.9 is worse. Still hate to say it but way too many Classic Hits and Country channels in Columbus. Mix's jump is good compared to where they transmit from. Rewind went up too I see. Saga did ok all the station ecxept for 2 tenth point drop for Sunny 95.

 

[Florentino]

What about 107.9's jump from a 1.7 to a 3.1, and they're cume jumped 29,000 from 191,900 to 220,900 That really came out of left field.

That's the highest 1079 has seen yet. Their CHR lean is working and they sound damn good. Look for them to hit it even harder.

Mix isn't doing any particular kind of CHR lean. They're simply playing what Hot AC has become in 2012.

A quick 7 day report on Mediabase shows that the top 20 currents on Mix are identical to the top 20 on the Hot AC chart with just one exception: Matt Nathanson's Run is number 20 on Mix, and number 26 on the Hot AC chart. Flo Rida, David Guetta, and Rihanna are as much a part of today's Hot AC landscape as Katy Perry, Bruno Mars, and Gaga. And those artists brought up the very same questions of "fit" almost a year ago.

Hot AC (and Mainstream AC for that matter) have always taken their cue from CHR. The pervasiveness of iTunes, Spotify, Pandora, etc. has accelerated the time frame between when a song is done at CHR and when it begins at Hot AC.

Mix (and the format) does sound great, but look for them to take a bit of a dive in February. One or two meters can make all the difference in PPM.

 

[lovejamminoldies]

Although I agree that they are following the Hot AC trend, there are quite a few Hot AC stations that are staying away from Pitbull, B.o.B, and the harder CHR that Mix is playing.

 

[jakej]

If the Blitz is bad Classic hits 103.9 is worse. Still hate to say it but way too many Classic Hits and Country channels in Columbus.

I think it's kinda nice how WTDA is now tucked in with North American sister station WMNI at 0.6. How much lower can they both go? I'm sure we shall soon find out. And how about WYTS continuing to hang strong at 0.1, although its cume is down almost 50%? And, well, what can be said about WBNS-AM; maybe it's a miracle that anyone's still listening to that one.

 

[the marv]

That was probably the biggest mistake Radiohio did was take WBNS FM to sports. The reason they stated for the simulcast was so people outside the outerbelt could hear them at night. Something the AM couldn't do. Since WTVN is the place that CC tells listeners on other stations they own to turn to for the latest news on Chances are WYTS won't do anything special.

 

[Al Timiter]

That was probably the biggest mistake Radiohio did was take WBNS FM to sports.

Even so, OSU sports has been the favored child at Radiohio for a long time. I'm actually surprised they didn't do it sooner.

 

[dawg4life]

I'll tell you what, I've noticed Oldies 93.3 on in few places I've been to lately. It was on at Jack's Pets when I was there a few days ago and when I got my haircut yesterday. I know it's not scientific but I can see the solid ratings that they're getting. Also has anyone else noticed how the other half of Rewind WNNP 104.3 doesn't show up at all in the ratings? Are they combining the two now in PPM?

 

[xiradiodotcom]

I'll tell you what, I've noticed Oldies 93.3 on in few places I've been to lately. It was on at Jack's Pets when I was there a few days ago and when I got my haircut yesterday.

93.3 was on at the Penn-Station on 5th in Grandview where they used to have The Brew on. Guess that one is a wash for CC.

 

[chad43358]

Last time I was at Harbor Freight on West Broad they had 98.9 playing. Prior to that, they had 93.3 playing.

 

[Nu_Roo_2]

Also has anyone else noticed how the other half of Rewind WNNP 104.3 doesn't show up at all in the ratings? Are they combining the two now in PPM?

Yes. For WNNP's first few months it broadcast some high school sports while WNND had music.  Since that meant they weren't 100% simulcast they couldn't be combined in the PPMs.  But since the game broadcasts stopped WNNP's ratings have been combined with WNND's.  It's kind of odd that the simulcast is reported simply as "WNND" instead of "WNND/WNNP."

 

[dawg4life]

Well if Rewind's numbers are combined then they're really not doing too well. Also 107.1 and 103.9 is a joke and Wilks and NABCO should be ashamed of themselves.

 

[Nu_Roo_2]

Well if Rewind's numbers are combined then they're really not doing too well.

I'd say they're performing pretty decently for that combo of signals. Besides, in this kind of format shares in the desirable 25-54 demo are usually a lot higher than the "beauty contest" total shares.