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January PPM

M

musicfan101

Guest
One question: What happened?! KYSR murdering KROQ? If this continues, will there be changes at KROQ? KAMP in 12th? It's good to see KTWV on the uptick, I don't understand how it is beating KROQ if 94.7's cume is far less? I don't understand this ratings book at all!
 
musicfan101 said:
One question: What happened?! KYSR murdering KROQ? If this continues, will there be changes at KROQ? KAMP in 12th? It's good to see KTWV on the uptick, I don't understand how it is beating KROQ if 94.7's cume is far less? I don't understand this ratings book at all!
Click to expand...

Hey you said "One question" but I see five question marks there ;)

We won't know if it's a trend (no pun intended) if KYSR "murders" KROQ until a few more ratings periods are in. Same with AMP Radio. As to cume vs share, I leave that to the experts here.
 
SuperRadioFan said:
musicfan101 said:
One question: What happened?! KYSR murdering KROQ? If this continues, will there be changes at KROQ? KAMP in 12th? It's good to see KTWV on the uptick, I don't understand how it is beating KROQ if 94.7's cume is far less? I don't understand this ratings book at all!
Click to expand...

Hey you said "One question" but I see five question marks there ;)

We won't know if it's a trend (no pun intended) if KYSR "murders" KROQ until a few more ratings periods are in. Same with AMP Radio. As to cume vs share, I leave that to the experts here.
Click to expand...
Yeah, I was kind of in a hurry when I originally typed that. It proves that one is never too out of time to proofread...
 
musicfan101 said:
It's good to see KTWV on the uptick, I don't understand how it is beating KROQ if 94.7's cume is far less? I don't understand this ratings book at all!
Click to expand...

AQH share is a result cume and TSL. So, if 94.7's cume is far less, chances are they have stronger TSL.
 
I'm surprised AMP has fallen down from the top 5 and is now #12... I'm guessing many people actually liked the music in the morning. Have the former AMP listeners made the switch back to KIIS-FM or Power 106 then?

What I'm really surprised at is that KHHT made it to the top. How though? The station is boring and they're not even rhythmic AC... nor Urban AC.
 
Can someone help me understand the ratings paradigm?.....A tad confusing!

CUME, PPM or TSL....What are their definitions and what weight is given to each/or all to determine "sell-able" value to a potential advertiser?

What exactly is the Rating Number value tied to?

How can a station have such sizeable CUME (ex: KDAY/FM) and be down so low in the ratings?
 
airpab said:
Can someone help me understand the ratings paradigm?.....A tad confusing!

CUME, PPM or TSL....What are their definitions and what weight is given to each/or all to determine "sell-able" value to a potential advertiser?

What exactly is the Rating Number value tied to?

How can a station have such sizeable CUME (ex: KDAY/FM) and be down so low in the ratings?
Click to expand...

Cume is the total number of different people who listen for a minimum of 5 minutes or more during a week.

PPM is the method used to measure listening in real time via a pager sized device that hears what each panelist in the survey can also hear.

TSL is the amount of total time each week a station is listened too.

If a station has a large cume of people who don't listen long, its average share of listening at any time will be lower than that of a station that has a large cume and also a longer time spent listening.

Share is, for any period of time, the percent of all listening any particular station has on a base of 100. Rating is the percent of all people, including those not listening. The rating number will be about one-tenth of the share number because at any given time throughout the week, 6 AM to Midnight, only about 1 in ten persons is listening to radio... from one in 7 in middays and one in 17 from 7 to midnight.

Radio buys are based on the cost per rating point, which essentially shows how much is paid for each listener each time the spot airs. CUme is not directly used for buying.
 
airpab said:
Can someone help me understand the ratings paradigm?.....A tad confusing!

CUME, PPM or TSL....What are their definitions and what weight is given to each/or all to determine "sell-able" value to a potential advertiser?

What exactly is the Rating Number value tied to?

How can a station have such sizeable CUME (ex: KDAY/FM) and be down so low in the ratings?
Click to expand...
 
David you may be able to answer this.
I've read that the PPM panels are in place for a 12 month period.
Has there been a major turnover in the panel recently?
 
Buckethead said:
David you may be able to answer this.
I've read that the PPM panels are in place for a 12 month period.
Has there been a major turnover in the panel recently?
Click to expand...

There is always turnover in the panel - but the amount fluctuates each month.
 
Interesting 12+ results. I am ignoring the Holiday month, looking more at Dec vs. Jan. KIIS widening its lead over AMP, KYSR vaulting over KROQ, KHHT continuing to creep up (I will call it a Rhythmic Oldies station), KLOS beating Jack which may have been a bit cannibalized by KRTH, and KSWD improving.
 
If KROQ's downfall continues, would there be a chance for a third "alt rocker" in town? I say Entravision should wait and see what happens with KROQ for a few more months, and place Indie on 103.1 or 107.1! I know I am opening myself to a online board whuppin', but think if you only have a couple of specialty shows, just play the music, and make the playlist a little more recognizable - it could work! Not to mention, it could help mess with KROQ.
 
musicfan101 said:
If KROQ's downfall continues, would there be a chance for a third "alt rocker" in town? I say Entravision should wait and see what happens with KROQ for a few more months, and place Indie on 103.1 or 107.1! I know I am opening myself to a online board whuppin', but think if you only have a couple of specialty shows, just play the music, and make the playlist a little more recognizable - it could work! Not to mention, it could help mess with KROQ.
Click to expand...

Until you can see KROQ in 18-49 or 25-49, it's not safe to make conclusions.

The 103.1 signal, as always, can not compete with the B's, nor can 107.1 even though it is a lot better than 103.1. Whatever else can be said about the PPM, it is cume driven. Stations with partial signals can not get enough cume to comepte, and will do worse in the PPM than in the diary in most cases unless the signal itself targets a zone where a huge percentage of a format's listeners live. That is not so with those signals for Alternative.
 
A 3rd on a major Class B signal might actually have some listening and make some pretty good money actually if the station was more targeted towards 18-34 instead of 25-54. KROQ and 98-7 right now are in competition to take over the 25-54 by playing more 90's Alternative. 25-54 is the money demo, they'd take that demo over 18-34 in a heartbeat. But if a station started playing Alternative and posititoned themselves in competing more against the 18-34 heavyweights like KIIS, KPWR and KAMP and the current Alternative station that 18-34's prefer, 98-7, this station could make some impact.
 
radiojomo said:
A 3rd on a major Class B signal might actually have some listening and make some pretty good money actually if the station was more targeted towards 18-34 instead of 25-54. KROQ and 98-7 right now are in competition to take over the 25-54 by playing more 90's Alternative. 25-54 is the money demo, they'd take that demo over 18-34 in a heartbeat. But if a station started playing Alternative and posititoned themselves in competing more against the 18-34 heavyweights like KIIS, KPWR and KAMP and the current Alternative station that 18-34's prefer, 98-7, this station could make some impact.
Click to expand...

How are KROQ and KYSR doing in 25-54? Both have added a lot of '90s alternative over the past 6 months so I would suspect this would be paying off in 25-54...
 
DavidEduardo said:
musicfan101 said:
If KROQ's downfall continues, would there be a chance for a third "alt rocker" in town? I say Entravision should wait and see what happens with KROQ for a few more months, and place Indie on 103.1 or 107.1! I know I am opening myself to a online board whuppin', but think if you only have a couple of specialty shows, just play the music, and make the playlist a little more recognizable - it could work! Not to mention, it could help mess with KROQ.
Click to expand...

Until you can see KROQ in 18-49 or 25-49, it's not safe to make conclusions.

The 103.1 signal, as always, can not compete with the B's, nor can 107.1 even though it is a lot better than 103.1. Whatever else can be said about the PPM, it is cume driven. Stations with partial signals can not get enough cume to comepte, and will do worse in the PPM than in the diary in most cases unless the signal itself targets a zone where a huge percentage of a format's listeners live. That is not so with those signals for Alternative.
Click to expand...

In addition to that, there is zero chance that EVC puts on another general market station in LA. They did a very poor job of it before and they have even less corporate equityt to pull it off now.
 
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