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january PPM's

C

CassChopper96

Here is the latest ratings book what are yal'l thoughts. Yeah i think iheart made a good decision regarding WISX. With them owning WDAS-FM there was no need for the throwback hip hop format

https://ratings.****************/content/arb007
 
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It certainly is 'back to business as usual', Abraham. It just takes a casual glance at those ratings provided by Cass to see that every single music station in the top 16 or so rebounded from the Salvation Army book except for one -- WOGL.
And even they stayed level.

I'm intrigued by KYW's splendid jump, though. What happened? There was no blizzard this season.
Same very nice leap for WHYY.

Impeachment hearings is all I can theorize. But that many listeners ?
 
Really surprised at how things reverted to almost the same numbers as before the holiday book. Humans certainly are creatures of patterns!
 
Life resets to normal patterns. School...work...family...heck, diets too...all those things that get jumbled for that period all settle back down (on average).
 
CassChopper96 said:
Off topic but how does 97.1 wash fm perform in younger demographics
Click to expand...

That's a Washington, DC, station. It is 1st in 18-34, 3rd in 18-24 and 18-49. That is based on a several month average prior to the Holiday book,
 
WRTI's Classical/Jazz numbers don't appear to have been affected by the Christmas listening patterns.

WXPN's December (holiday book) numbers were down significantly. For the past 6 years or so, XPN has done specialty programming in December (80s A-Z, top album tracks of the 70s etc...) but they didn't do that this year.

XPN's annual member drive appears to be healthy though. I called in to donate to an overnight (1 AM to 6 AM) specialty program and most of the high-dollar premiums ($200, $400 and up) were gone within the first half hour of the five hour program. That didn't happen last year. More retired listeners with disposable income must be kicking in. It's a great position for them to be in right now, though eventually they're going to have to appeal to a younger set. Same situation NPR is in right now.
 
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