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January Ratings

wjf82

wjf82

WLW back on top. WARM98, #1 for "Holiday" book, down to sixth.

WEBN back over a 5 share for the first time in a while. Rewind up almost two full shares.

WAKW is surprisingly in this months ratings. Looks like they did a 3.9 for the "Holiday" book with Christmas music, and went back down to their normal 2.0 they usually get.

And the new sports station, FM 100 The Fan, is dead last at a 0.2. Worse than I thought it'd be.
 
Mojp 100.3 was getting better Ratings. Wow. I'm still hearing a bunch of filler instead of real commercials in the evenings.
 
With GRR in the 8s, when is Hubbard going to aim straight at that and try to take away some of that audience?
 
TheProToolsParadox said:
With GRR in the 8s, when is Hubbard going to aim straight at that and try to take away some of that audience?
Click to expand...

Seems like they're determined to keep Warm 98 away from Q102. Rewind is leaning more current than ever, wondering how long they can keep that name and credibility with it. Sounds like their currents may be turning over at 3 or 4 hours. They seem satisfied with the Wolf flanking, helping to keep 94.1 in the 2's. They can package up both stations and give away Wolf's inventory, can't do that with a classic hits/oldies station.
 
Boss Hogg Radio said:
TheProToolsParadox said:
With GRR in the 8s, when is Hubbard going to aim straight at that and try to take away some of that audience?
Click to expand...

Seems like they're determined to keep Warm 98 away from Q102. Rewind is leaning more current than ever, wondering how long they can keep that name and credibility with it. Sounds like their currents may be turning over at 3 or 4 hours. They seem satisfied with the Wolf flanking, helping to keep 94.1 in the 2's. They can package up both stations and give away Wolf's inventory, can't do that with a classic hits/oldies station.
Sounds like Rewind is taking the Mix 107.7 approach.
Click to expand...
 
No station is invincible, but WGRR is as close as it gets--- amazing stability and tenure, great airstaff, a library of the best testing tunes on the radio-- and the most friendly of all PPM formats. (in a market that likes what it knows) Entercom was foolish to let it get away.

Could a well targeted attack knock off 2 or 3 shares?---sure--- enough to make money? Nope!

And you have the FOX as your flanker to block any attacks.

It will be interesting to see how national platform integration eats away at the local feel of stations like WGRR---but it would take a load of internal screw-ups to take them down---and that's not happening any time soon
 
Boss and Marty - two opinions I can respect. Thanks for the input.
 
WGRR should start plying some of the music that was on MOJO to bring in the audience that was listening to MOJO. Keith Mitchell should now how to do that since he did run MOJO when it was on 94.9.
 
robmadden1 said:
WGRR should start plying some of the music that was on MOJO to bring in the audience that was listening to MOJO. Keith Mitchell should now how to do that since he did run MOJO when it was on 94.9.
Click to expand...

At the very least WGRR should do a Saturday Night Dance Show that would play MOJO Disco Hits.
 
robmadden1 said:
WGRR should start plying some of the music that was on MOJO to bring in the audience that was listening to MOJO. Keith Mitchell should now how to do that since he did run MOJO when it was on 94.9.
Click to expand...

With the numbers they have, it seems WGRR doesn't need to change a thing. Please re-read Marty's contribution with emphasis on playing the "best testing tunes." AFAIC, a move like that would be "internal screw-up" number one.
 
partymarty said:
97.3 should go "Praise". JB and his boys have no clue how to sell it. So it will continue to flounder as is.
Click to expand...

Praise? As in gospel?

Frankly, 97.3 is the frequency that I'm surprised hasn't been used to go after GRR. I'm curious as to how Praise would be of more benefit to the Hubbard cluster than a classic hits assault on GRR?
 
97.3 should stay exactly.how it is. Combo numbers with B105 are killer. 94.1 is an afterthought. It will flip to something else eventually.
 
MTHBSTR said:
97.3 should stay exactly.how it is. Combo numbers with B105 are killer. 94.1 is an afterthought. It will flip to something else eventually.
Click to expand...

Some of us were hoping 94.1 would take the sports format that ended up on 100.3, seeing as 94.1 is owned by Cumulus and Cumulus helps distribute the CBS Sports Radio programming.

Too many country stations in the area right now....B105, 97.3 The Wolf, Great Country 94.1, Eagle Country 99.3, Classic Country 106.7, not to mention K99.1 from Dayton, which has a good signal in Cincinnati / Northern Kentucky.
 
97.3 adds nothing to that combo---- It's a great station-- on the wrong frequency-- It does not justify the (quite small) power bill.

Cross match the demographics inside the signal footprint and the format choice is pretty easy--- (if you think you can monetize it)
 
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