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January Ratings

S

SirRoxalot

Nielsen ratings for Nov-Dec-Jan are out. Topline ratings indicate that numbers are still heavily affected by Christmas programming and the Bills playoff run.

https://ratings.****************/content/arb037
 
Very little change for any of these stations. The Wolf's Country format is another debacle for Audacy. It's not surprising that 107.7 could be sold in the upcoming Fire Sale...
 
102.5 got a great bump with two Christmas months but watch it sink as Nov-Dec melt away. Their jingle bump was modest compared to stations in similar markets who went All Christmas.

WBUF broke back into the 2s with a 2.3. It was their best book in a while.
 
SirRoxalot said:
102.5 got a great bump with two Christmas months but watch it sink as Nov-Dec melt away. Their jingle bump was modest compared to stations in similar markets who went All Christmas.

WBUF broke back into the 2s with a 2.3. It was their best book in a while.
Click to expand...
Except this book was in january
 
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