Jason Shelden named LSM for KDLD/KDLE

[Kyle_Hojem]

It's true kids....<P ID="signature">______________

Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>

 

[KMRichards]

> It's true kids....

Why don't I recognize the name?<P ID="signature">______________


</P>

 

[davideduardo]

> > It's true kids....
>
> Why don't I recognize the name?
>

Nor I. And why is this important? Sellers in LA are quite transient in most cases...

 

[miamimadman]

> > It's true kids....
>
> Why don't I recognize the name?

Forget about the name, are they actually selling local Spots?. That's one LSM Position I would never want!.

 

[radioresearcher]

> > > It's true kids....
> >
> > Why don't I recognize the name?
> >
>
> Nor I. And why is this important? Sellers in LA are quite
> transient in most cases...
>

I think they are trying to show their commitment to the format - which is fine.

But, right now, they are off in ratings - and it really needs to be closer to a 1 share to deliver the revenue they need.

 

[spinner]

No one sells based on 12+ numbers.

 

[radioresearcher]

> No one sells based on 12+ numbers.
>
But to be considered viable by advertisers - they generally look for a 1.0 share 12+ in L.A. Yes, KDLD/KDLE should be able to sell their strong qualitative and core demo - but if they linger between a 0.3 and 0.5 12+ - they're not going to show on any 18-34, 18-49, or 25-54 ranker either that's worth a damn...

 

[davideduardo]

> > No one sells based on 12+ numbers.
> >
> But to be considered viable by advertisers - they generally
> look for a 1.0 share 12+ in L.A. Yes, KDLD/KDLE should be
> able to sell their strong qualitative and core demo - but if
> they linger between a 0.3 and 0.5 12+ - they're not going to
> show on any 18-34, 18-49, or 25-54 ranker either that's
> worth a damn...

And for any agency buying on multi-book averages the downtrending looks awful.
>