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Subject: WIIN Gone Spanish
Posted by: Pat2
Posts: 389
Status: Offline
Posted on: 07/01/05 06:40 PM
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Well I guess it had to happen sooner or later. Goodbye Barry Manilow, Sinatra and the Carpenters, hello accordians. Looks like AM 780 has gone Mexican. And wouldn't you know it, It looks like they even tweaked the audio where people are no longer talking with a lisp. I wish they had done that when they were broadcasting in English. I've noticed that WMPR is also running a lot more spanish these days also.
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>
> Despite the growing number of Hispanics in the Jackson area,
> I didn't think there was a sufficient number to support
> having a station at this time. I wish 'em well.
>
>
>
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Subject: Re: WIIN Gone Spanish [re: golden eagle boy]
Posted by: W4WWWW
Posts: 3
Status: Online
Posted on: 07/02/05 01:19 AM
Friends...
You better take a look at the numbers. The Hispanic population is growing...150,000 appx now and mostly in central Miss. Go east of Jax to the rural counties (known fact that the ag and meat packing industries have jobs with solid Hispanic employment numbers), north around Canton and in west and south Hinds areas (Clinton, V'burg, and the south Hinds subs).
I don't know what 780's xmtn. map looks like but if they can reach the areas our Hispanic friends live in, they can make it.
Hispanic listeners are captive (language limits play into this), as well as loyal listeners and they have money to spend. Ask the retail and service industries they frequent. If any of us could get 150k loyal listeners (even a reasonable fraction of this number) in any market we'd have a station than can do well.
I'm not involved with this change at WIIN but I spent time researching the same idea and the potential is there.... Now if the investors were there.... but that's another question.... you just got to program the demo and have a coverage footprint that reaches too. Of course, promotion will help.
Gee.... that sounds like good ole fashioned radio. Almost makes me want to get back into the business... which is why I did my research.
time for a siesta now.........bye,
W4WWWW
<<<Mississippi Messages>>> << Previous | Index | Next >>
Subject: WIIN Gone Spanish
Posted by: Pat2
Posts: 389
Status: Offline
Posted on: 07/01/05 06:40 PM
--------------------------------------------------------------------------------
Well I guess it had to happen sooner or later. Goodbye Barry Manilow, Sinatra and the Carpenters, hello accordians. Looks like AM 780 has gone Mexican. And wouldn't you know it, It looks like they even tweaked the audio where people are no longer talking with a lisp. I wish they had done that when they were broadcasting in English. I've noticed that WMPR is also running a lot more spanish these days also.
--------------------------------------------------------------------------------
>
> Despite the growing number of Hispanics in the Jackson area,
> I didn't think there was a sufficient number to support
> having a station at this time. I wish 'em well.
>
>
>
--------------------------------------------------------------------------------
Subject: Re: WIIN Gone Spanish [re: golden eagle boy]
Posted by: W4WWWW
Posts: 3
Status: Online
Posted on: 07/02/05 01:19 AM
Friends...
You better take a look at the numbers. The Hispanic population is growing...150,000 appx now and mostly in central Miss. Go east of Jax to the rural counties (known fact that the ag and meat packing industries have jobs with solid Hispanic employment numbers), north around Canton and in west and south Hinds areas (Clinton, V'burg, and the south Hinds subs).
I don't know what 780's xmtn. map looks like but if they can reach the areas our Hispanic friends live in, they can make it.
Hispanic listeners are captive (language limits play into this), as well as loyal listeners and they have money to spend. Ask the retail and service industries they frequent. If any of us could get 150k loyal listeners (even a reasonable fraction of this number) in any market we'd have a station than can do well.
I'm not involved with this change at WIIN but I spent time researching the same idea and the potential is there.... Now if the investors were there.... but that's another question.... you just got to program the demo and have a coverage footprint that reaches too. Of course, promotion will help.
Gee.... that sounds like good ole fashioned radio. Almost makes me want to get back into the business... which is why I did my research.
time for a siesta now.........bye,
W4WWWW