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Jax Radio - AM Drive - A Little Snapshot

Ive been getting into the habit of scanning the dial as sometimes you never know what you'll find. I think a danger a lot of us can fall in is to make judgements about personalities or even formats without giving them their due.

Yesterday morning it was cool to hear on Rock 105 a member of the Cox Radio family ( A PD on a classic hits station - I don't remember where) being raked over the coals for making the decision to edit "Life in the Fast Lane." I don't want to repeat it here but the line has to do with what amounts to taking the name of the Lord in vain. This is probably a topic on it's own but there is nothing new here in PDs have always had to exercise their decision to reflect the taste of the community. Obviously, there can be sensorship issues and where does it all stop. Anyway, a great topic was brought up as this affects everyone and I guess there is no holding back even if it involves Cox Radio. It kept me wanting to tune in and that's a lot of the battle.

Curious about the country battle going on, I was very impressed with what I heard on Gator a couple mornings ago. Regardless of the format, I have always found the tried and true elements of programming where it keeps the listener informed about what differentiates your station from the others is a recipe for success. I was listening between 9:30 - 10 and it seemed within seconds of WQIK going to commercial, Gator was announcing how they play more music and they proceeded with a song. Very effective. A little later a sweeper indicated they are the first in playing new music and a very timely song came on that had to do with closing down Detroit while the CEOs jet around. Wow, talk about timely. Anyway, I love programming like this. It's been around forever but it works. If I were a competitor like WQIK, I would run commercials at the same time as Gator so as to not give them an inch. That's just common sense to me. I enjoyed the banting about the cold weather the Gator morning team did too. It's obvious there is chemistry and I caught it even in short time.

I moved up the dial to 100.7 and I was actually familiar with a song they were playing - "Before the Next Teardrop Falls" by Freddie Fender. This was a #1 song on pop stations like WABC in NYC. Back in the day, CHR was inclusive of a lot of genre of music to include country. This would be in the crossover hit category but I have to admit, the CHR station I listened to played a percentage of country from Kenny Rogers, Donna Fargo and everything in between. To this day, one of my favorite songs from 1971 is Lynn Anderson's "Rose Garden." If I had my way, songs like this would be featured on rare occasion in special weekend programming on a greatest hits format. A hit is a hit is a hit. Anyway, if Legends mixes in crossover hits that are familiar to the masses, it could prove beneficial to them IMHO. Happy Listening!
 
"Before the Next Teardrop Falls" by Freddie Fender? I guess the playlist is short, because when sampling legends briefly I heard the same song. That's bad.. This is one reason why people dislike radio now. Another example is Eagle, they play great music, but seem to play the same song/artist over and over. The Eagles had more than one or two hits. Play the Eagles, but play all their hit! Play America and play all their hits!.. Please!

Agreed Gators morning show is great! The team has known each other for years and they like each other too.

It will be very interesting to see how WQIK reacts to Legends. It could equal a small blimp on radar, or WQIK could counter program by playing currents like Gator. WQIK & Gator have their own niches, if legends is done right it could impact on WQIK.

Anyway it will be fun to watch and see what happens or doesn't...
 
JohnJax said:
( A PD on a classic hits station - I don't remember where) being raked over the coals for making the decision to edit "Life in the Fast Lane."
The station in question is Birmingham's 106.9 The Eagle (WBPT).
 
Lou, thank you for the info, yes I remember it was Birmingham.

Pocket, your comments are money and it got me thinking about how the current state of radio MUST have a playlist that generates listener interest given there is little or no on-air talent. I am not an expert in country music and so it would not make sense to comment about Legend's playlist. However, Eagle and similar formats are another matter.

I have 16 Eagles songs on my "self-directed" playlist and as I look at them all - they are all hits, well known and safe songs. For formats that cover several decades of music, there is absolutely no reason why a few hundred songs should be played to the point of burn out. There's just too much good, safe music that can be played on an expanded playlist. For a very long time you could have put me in the camp of the short playlist. I did believe the shorter the playlist, the higher the ratings and more consistent the sound. That belief and those days are over. The listener demands more and they have a helluva lot of alternatives to satisfy their tastes. Radio seems to usher people away to new competition. It's nuts.

To stick with a band such as the Eagles, I am very high on them because they appeal to multiple demos and gender and they have stood the test of time. I can understand why they are power-rotated but if I were running anything, my interpretation of power playing would not be airing the band hour after hour. This is simple, if you burn out the very music that tests the best, you encourage tune-out, pure and simple. Not good in the long run.

Eagle does well because they are not challenged. There is narrow-minded thinking and format bias in this market and I'm not empowered to change it and this continues to feed my personal frustration. I have over 1100 songs to date listed and I can honestly say, damn, there's a helluva lot of great music from the mid/late 60s right to 1989. A shame we don't hear a lot of it. We are the First Coast of Florida and when people think of our state, beaches come to mind and we don't even hear the Beach Boys here outside of Kokomo. A disgrace!

Realizing this is a post about morning drive, let me just add I hope Legends does eventually get a morning jock. When I think of the great talent that has come and gone from this town, I keep wondering when someone will bring them back. Where's Trane and Tony Mann? I always thought Trane had what it took to fit into any format. In a word, his on-air presence is just great. And Tony's programming abilities and decisions helped keep WAPE on top for a long time. Some programmers stink on the air (remember Scott Walker) but Tony was very good. I even think about Dave Scott's easy going personality and tenure in this market. He would work well on Legends too. They can all help any station but if we are dirt poor, at least pump up the playlists folks.
 
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