Well, well. The big news for the Summer Book is WEJZ. I anticipated their doing well based on observing business listening habits I brought up in another post. Traditionally, AC underperforms in the Summer as Urban and CHR flourish but that changes in the Fall. WEJZ is up over a full share from the Summer of '06. Virtually every other FMer is flat from last summer with the exception of WQIK and it appears unlikely we will see them in 8 shares going forward.
WEJZ has positioned themselves very well for an outstanding Fall book. Potentially, they can come in #2 behind WOKV overall. We'll see. The big question is if they will repeat the Christmas format from last year. I hope they do but I have a feeling they will not and I certainly hope I'm wrong. Anyway, congrats to WEJZ for earning a good book.
WEJZ has positioned themselves very well for an outstanding Fall book. Potentially, they can come in #2 behind WOKV overall. We'll see. The big question is if they will repeat the Christmas format from last year. I hope they do but I have a feeling they will not and I certainly hope I'm wrong. Anyway, congrats to WEJZ for earning a good book.