With a couple of Jax Spring trends now history, there appears to be audience alignments occurring. Part of this, I believe, is by diary error, inept format changes/programming decisions and the power of advertising.
WQIK is trending up. A big part of this, I believe, results from the large amount of advertising done to promote the morning show. While I am on the record for feeling the ads did not shed a positive light on Robbie, Boomer and Toni, I will concede they indeed were effective in reinforcing listener station impressions. These resulted into increased diary mentions. It proves, once again how critical it is to promote.
Over at WGNE, Jeff Davis’ abrupt dismissal has created negative audience impact. When on-air talent vacancies occur, they often result in listener uneasiness. I will assume the programming also took a hit because of the disruption. All in all, given the station had a very limited promotions budget, Jeff earned my respect in bringing the station to 1.4 total audience share difference in the winter book with the heritage station. I guess that wasn’t good enough.
WEJZ I believe has benefited from Tama’s stupid decision to flip from Smooth Jazz to Urban Station #4. You are idiots. Given the crappy signal, you were still attracting listeners and in one book you were tied with WMXQ in total audience, a station that has one of the best signals around. But I guess you will say it wasn’t the right audience. Brilliant move as two rhythmic ACs fight over a total 2 share. Hmm, isn’t that what smooth jazz earned alone? How you guys can sell to such a small audience makes little sense to me.
I would think WROO’s (Gospel) impressive showing has more to do with incorrect dial position diary reporting that is really meant for WJBT. Over time, this should correct.
Lastly, I am hoping the powers that be at WSOS, recognize they have made a serious mistake in music programming. I say what I say from a listener perspective. When you guys starting power rotating more and more 80s music, I knew this would reduce the unique sound of the station and listeners would go elsewhere. I am on the record on this board for bringing this up when it occurred and I hope you will get back to the way you were. And Woody, please drop that insipid 5 PM clearing your desk off routine. It’s terminal and does not have as much relevance as it once did. People are working all different kind of hours today including 4 10 hour work days. Enough already with that, it’s very small market sounding and doesn't help your station one bit.
WQIK is trending up. A big part of this, I believe, results from the large amount of advertising done to promote the morning show. While I am on the record for feeling the ads did not shed a positive light on Robbie, Boomer and Toni, I will concede they indeed were effective in reinforcing listener station impressions. These resulted into increased diary mentions. It proves, once again how critical it is to promote.
Over at WGNE, Jeff Davis’ abrupt dismissal has created negative audience impact. When on-air talent vacancies occur, they often result in listener uneasiness. I will assume the programming also took a hit because of the disruption. All in all, given the station had a very limited promotions budget, Jeff earned my respect in bringing the station to 1.4 total audience share difference in the winter book with the heritage station. I guess that wasn’t good enough.
WEJZ I believe has benefited from Tama’s stupid decision to flip from Smooth Jazz to Urban Station #4. You are idiots. Given the crappy signal, you were still attracting listeners and in one book you were tied with WMXQ in total audience, a station that has one of the best signals around. But I guess you will say it wasn’t the right audience. Brilliant move as two rhythmic ACs fight over a total 2 share. Hmm, isn’t that what smooth jazz earned alone? How you guys can sell to such a small audience makes little sense to me.
I would think WROO’s (Gospel) impressive showing has more to do with incorrect dial position diary reporting that is really meant for WJBT. Over time, this should correct.
Lastly, I am hoping the powers that be at WSOS, recognize they have made a serious mistake in music programming. I say what I say from a listener perspective. When you guys starting power rotating more and more 80s music, I knew this would reduce the unique sound of the station and listeners would go elsewhere. I am on the record on this board for bringing this up when it occurred and I hope you will get back to the way you were. And Woody, please drop that insipid 5 PM clearing your desk off routine. It’s terminal and does not have as much relevance as it once did. People are working all different kind of hours today including 4 10 hour work days. Enough already with that, it’s very small market sounding and doesn't help your station one bit.
