JAY KELLY OUT AT KJR-FM

[Jay Peninger]

The true irony is the fact that SS frequently holds out satellite radio as being the benchmark for quality in radio. Satellite radio, which I may add from the beginning and still, relies on playlists and voicetracking from a single location.

The sad reality with Satellite Radio is people in the numbers required to bail Satellites Bacon out of the fire just aren't there. And Sirius XM is hundreds of millions of dollars in debt with a stock price under $2 a share, when you talk about radio being dead you should look no further than these guys who are circling the financial drain as we discuss this. In fact Forbes Magazine picked Sirius XM as one of the 10 largest companies likely to fold in the coming year.

Why would anyone want to emulate a company that has driven itself right into the ditch???

 

[WKomm]

I've been zipped at least three times very close to Christmas and once on my birthday. I was once canned within a few months after the station rolled out a media blast to pimp me - billboards, TV ads. Made no difference. It's not pleasant and I wouldn't do it but, as the cliche goes, there is no good time to fire anyone.

Still ...

 

[TVradioguru]

Why would anyone want to emulate a company that has driven itself right into the ditch???

The reason satellite has struggled is because of the subscription aspects, not because of programming. Remember satellite radio, whether XM or Sirius, is run by a bunch of old radio folks and therein is why it sounds like a form of traditional radio.

In surveys, most former satellite radio subscribers discontinued because of the cost as compared to good old fashioned free over the air radio.

Unfortunately the same reason satellite has had difficulty providing any real competition to traditional radio is why streaming will suffer a similar fate, albeit with much less overhead. With the ever increasing fees and restrictions will eventually force the model to subscription, leaving a handfull of larger-scope streamers left which is okay, because as discussed here previously, there are just too many out there streaming creating the 'needle in a haystack' for listeners. If I were you Mr. X; I'd plan on building the brand and be ready to charge in the next five years.

 

[KentMcN]

Sounds like KJR-FM is going back to their same old boring repetitive classic rock.I was hoping they would be more of an oldies format.I am very disappointed.This isn't the KJR I grew up with and loved.They put the ad for AT40 back on their website for tomorrow. That's the only time I will ever listen to them if they don't change.The only reason their PPM ratings are good because they really have nobody that competes with them..When KBSG was there they ratings where terrible.If KMCQ was on PPM,they would easily beat KJR.I am very disappointed the way CC runs them and their music selection is terrible.

 

[TVradioguru]

I guess you told them! I don't however, think the majority of the KJR listeners agree with you. You're clearly outnumbered by those who listen and enjoy the station.

 

[bossbill]

No matter the format, 95% to 99% of the listening will be to another station. Why then do we focus on audience share? Don't say "it's what the agency buyers look for". We trained them to.

And another thing... how long will it be before someone exposes PPM for what it is? We're throwing out years of audience research because Arbitron chose a new method of measurement, with flaws larger than the previous method.

And another thing... the term "oldies" is bandied about ever so loosely, as if it has a specific meaning. It means something different to every person using it.

Food for thought... or not...

Happy Holidays

 

[TVradioguru]

And another thing... how long will it be before someone exposes PPM for what it is? We're throwing out years of audience research because Arbitron chose a new method of measurement, with flaws larger than the previous method.

Happy Holidays to you as well Bill.

So for the sake of discussion...How would PPM be exposed and what would be found? To me, the years of audience measurement done through focus groups and independent research, seem to equate closer to PPM than diary ever did. How do you explain that?

 

[bossbill]

IMHO, time will show that the PPM method of measurements are based on statistically insufficient sample size. My understanding is that some industry leaders have been concerned about this from the beginning. Focus groups have their place, but in order to know who is listening and when, one needs a large enough random sample to be statistically relevant. While a single book using diaries or telephone methodology may have anomalies, a series of surveys becomes more representative due to the much larger sample size over a period of time. IMO, trending and averaging with a different random group each time will produce a more accurate measurement. PPM does not address the difference between accidental background listening and focused listening, while the traditional methods at least measure recall.

One thing recently pointed out to me is that every survey method, including diaries and PPM, starts with a phone call. Makes me wonder if telephone methodology isn't so bad after all. The limitations remain that the same person who won't answer the phone for a phone survey won't answer it for a diary or PPM solicitation either.

What is the sample size in the Seattle market of 3,000,000? And how often does the sample turnover?

 

[bossbill]

Excerpt from an Arbitron Press Release:
Arbitron says it will boost its sample sizes for certain key demos in markets measured by its Portable People Meter over the next couple of years. In addition, Arbitron says it is committed to achieving and maintaining a sample size of at least 750 active, participating panelists over the age of six in all of the markets measured by PPM by the end of 2011, with the exceptions of Memphis and Providence, where the minimum sample size target will be 675. The company has come in for especially pointed criticism from minority broadcasters. They say PPM ratings are based on samples that don’t adequately represent minority audiences, leading to big apparent drops in their audiences under PPM measurement.

750/3,000,000 = 1/40th of 1%.

 

[TVradioguru]

I agree that in a perfect world, PPM sample size will increase, but I'd still rather know what people actually listen to, even if only within earshot, verses what station they vote for or when rapidly filling out a diary on the last day of the survey deadline.

Telephone surveys are better that diaries for more timely data, assuming you catch the respondent within a day of what the recall listened to. As with surveys, telephone data is skewed by the patience of the surveyed wanting to get the surveyor off the phone and get on with their lives.

Probably not in your case Bill, but most of the opponents of PPM are the ones who took a bath (talk radio as an example), after PPM started.

 

[SeattleObserver]

What is the sample size in the Seattle market of 3,000,000? And how often does the sample turnover?

Last I knew, the Seattle sample was somewhere around 1,200 "households" "in-tab." These are from the metro counties only, so they are from King, Snohomish, Pierce, Island (always seemed odd to include), Kitsap and Thurston counties only.

The sample will completely turn over every two years at the longest, panel households must be compliant to remain in the sample. The turnover each month was about 3-5% when I could see market-wide statistics.

 

[bossbill]

I posted an excerpt from Arbitron. Their GOAL is 750 active participating panelists overf the age of 6. I noted that represents about 1/40th of 1% of the population base. Even if they were ever up to 1,200, that's a pretty small sample. At any rate, it will be interesting to see how it shakes out in a couple of years.

 

[scott salvatori]

Re: KJR-FM & BOB RIVERS

Classic Rock? Bob Rivers?

yep, as the music stops, and some are left standing in the game of corporate musical chairs, one could easily see the puzzle pieces become clear, for bob rivers and crew to take an open seat at seattles classic call letter station KJR. clear channel could then syndicate it out, like they do for dozens of their other shows, and even bring the bob rivers broadcast to one of the CC XM channel outlets.
no, i dont have any insider information here, just some deep thinking during a night on the road.......

uh huh......whoda thunk it..can anyone say XM/Sirius?

 

[scott salvatori]

I'm sure you'd agree that with the typical post as this, whether starting out as rumor, begins to spiral out of control with non-industry folks (an example who's initials are SS or BW); starting the usual 'evil station management' or 'evil corporate entity'-anti radio chatter like they somehow have insider knowledge of what went on, when clearly they don't.

I can't count the number of times many of these same individuals end up wiping virtual egg off their face after the facts present themselves or events unfold. I will admit that I find it rather childish or even inhumane to spread unsubstantiated rumors that affect personal or professional lives.

welcome to life in the public arena.... kinda like a bunch of armchair sports nuts discussin rumours and speculations on sports talk radio. cept this is just the public arena of radio business talk.

the only egg i'm wipin off my face aint virtual. its actual....i had 5 scrambled eggs this mornin, w/6 strips of bacon. starting apr 1st, looks like i'll be doing the exact same thing, but with seattles 95.7 tuned in the background, not "out of town" internet CCWiFi radio.

 

[Randy Roadz]

I posted an excerpt from Arbitron. Their GOAL is 750 active participating panelists overf the age of 6. I noted that represents about 1/40th of 1% of the population base. Even if they were ever up to 1,200, that's a pretty small sample. At any rate, it will be interesting to see how it shakes out in a couple of years.

My simple mind did the math... isn't that 2.5 persons out of 1000? 1/40th of 1%?