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Not surprised. Bad idea to begin with, as I told the KEYE GM in an email when it started. She said she didn't want to have to compete with the other local morning news programs. OK, what's next? Re-runs of the Three Stoodges?
KEYE's last attempt at morning news frequently did hashmarks, even with well-known anchors Fred and Michelle ... so a .7 looked pretty darn good to them, esp. since the cost to air JB and Sandy was so low. The new newscast will cost more and get lower ratings, guaranteed ... esp. with an unknown anchor. When it comes to local news, KEYE just isn't a player in this market.
Not surprised. Bad idea to begin with, as I told the KEYE GM in an email when it started. She said she didn't want to have to compete with the other local morning news programs. OK, what's next? Re-runs of the Three Stoodges?
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