nuffsaid said:
How can one company screw up a major player like TQR in this market? Wow, did I just ask that stupid question? Seems Clear Channel has done everything possible to screw up this station and also seems they have done a fine job of it. If you've read the trades you know CC is back to their spooke and wheel management system and have consolidated Programming people and voice track people and soon we may not have to worry about who will replace Roper or Angie or anybody else. Take a look at the CC stations in the market and count the number of warm bodies they have on the air compared to 2 years or 5 years ago. The one way out use to be you did not pull the numbers, that changed to you cost to much, and now there may no longer be a need since some guy/girl in Atlanta may be voice tracking or syndicating the various air shifts. The next big step will be traffic for individual stations will also be consolidated into this same spooke and wheel. Soon there will be no staff other than sellers in the individual markets.
Its about money. Because CC paid too much for the cluster, to someone else who paid too much for the cluster, who also paid too much ... and so on and so on. Bottom line is when WTQR (and include WSJS) was great it was because they had little or NO debt service, and could, therefore spend what it took to develop and market the product, and still make a decent profit.
WTQR and WSJS had live personalities around the clock. They had a solid, 24/7 news operation. There was strong in house, local music research. The marketing included billboards, television, and all sorts of other outside promotion.
When Summit sold, the slide began, although Steve Robertson's group did a pretty good job of protecting the product. When George Sauson bought from Robertson, he went further into debt and the cuts began. Along came CC and more cuts. While many will try to tell you that the streamlining was a product of the listener's demand, the truth is, being a full service, country music station was just too expensive!
While many would paid CC with that brush, truth is the bulk of the industry uses the same brush. Those operators who continue to provide the resources continue to dominate their markets and make profit. Debt Service takes a giant chunk from the picture.