Thursday's WSJ had an interesting story about Jelli "crowdsourced" radio, as it is being applied on CBS' KITS in SFO.
http://online.wsj.com/article/SB10001424052748703462304574606992942654558.html
...on Sunday nights, the station experiments with something called Jelli Radio, where listeners go online and vote songs up or down to decide what ends up on the airwaves. If enough listeners hate a song, it can get yanked mid-spin...Jelli is part of a strategy to harness online radio, a technology that has the potential to siphon thousands of listeners from the airwaves, or, if done right, bring in thousands more.
Crowdsourced radio takes the concept of caller-request lines and kicks it up a notch, with a voting element. While some radio stations allow listeners to vote for a top song, usually it's just for a small portion of the programming, rather than the whole.
KITS is the largest station to try crowdsourced radio. They have been experimenting with it since the summer on Sunday evenings. The article says that CBS is in conversations to try it in additional markets. This could be an interesting anti-Jack approach to a Sunday evening special feature on KCBS-FM.
http://online.wsj.com/article/SB10001424052748703462304574606992942654558.html
...on Sunday nights, the station experiments with something called Jelli Radio, where listeners go online and vote songs up or down to decide what ends up on the airwaves. If enough listeners hate a song, it can get yanked mid-spin...Jelli is part of a strategy to harness online radio, a technology that has the potential to siphon thousands of listeners from the airwaves, or, if done right, bring in thousands more.
Crowdsourced radio takes the concept of caller-request lines and kicks it up a notch, with a voting element. While some radio stations allow listeners to vote for a top song, usually it's just for a small portion of the programming, rather than the whole.
KITS is the largest station to try crowdsourced radio. They have been experimenting with it since the summer on Sunday evenings. The article says that CBS is in conversations to try it in additional markets. This could be an interesting anti-Jack approach to a Sunday evening special feature on KCBS-FM.