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Jerry Blavat: Infomercial or radio program?

This is not a knock on The Geator, but would you consider all his radio shows to be infomercials? GeatorGoldRadio on 1540 was a good station, but it seemed like most of the day was to plug Jerry Blavat.
 
> This is not a knock on The Geator, but would you consider
> all his radio shows to be infomercials? GeatorGoldRadio on
> 1540 was a good station, but it seemed like most of the day
> was to plug Jerry Blavat.
>
I'd say it's somewhat true of anyone who buys the time and sells their own spots. But if you like the music he plays between the plugs then its "entertainment", so who cares how its packaged in that case. Compare that to a true infomercial that's nothing but selling a product. Blavat often has said he never worked directly for a station, giving him the freedom to play whatever he wanted. Much of the old WPGR seemed to be self-promoting appearances, from Hyski to McCarthy & Holiday, they prpobably didn't get paid well so they traded off appearance plugs.
 
Jerry Blavat: Brokered Time

Blavat's programs are not infomercials. They are sponsored programs. Blavat buys the time, produces the program and sells spots in the program to advertisers. The station also gets avails in the program in which they can place their own spots. This is not unlike a standard syndication arrangement.

From what has been posted here before, Blavat buys time on stations in Vineland and Atlantic City. Apparently, he got time on WPEN in return for providing the program. He also uses his programs to promote his personal appearances. Former WPEN morning man Andy Cortman apparently has a similar arrangement for the morning show he does in South Jersey.
 
"When Schlock Was King"

> This is not a knock on The Geator, but would you consider
> all his radio shows to be infomercials? GeatorGoldRadio on
> 1540 was a good station, but it seemed like most of the day
> was to plug Jerry Blavat.
>

Geator Truth #1: "Never...EVER...get between a dollar and Jerry Blavat; you will be trampled to death...and NOT by the dollar"

Geator Truth #2: "There is no more shameless promoter of Jerry Blavat than Jerry Blavat."

Geator Truth #3: "Look up chutzpah in any dictionary and you will find a picture of Jerry Blavat."

Geator Truth #4: "How does Jerry Blavat say "F*** you"? He says "trust me!"
 
Re: "When Schlock Was King"

Here we have all this talk about the demise of WPEN, and we're crucifying the only guy who made it pay? If you look at Jerry Blavat for who and what he represents, you might look at him differently:

1) Jerry pays his own way. I inherited Jerry Blavat when I became Program Director of WFIL...he works for no one but himself. Other wise, he'd have to have joined the rest of us saying, "...here's another forty minutes of continuous soft rock with absolutely no talk on the station that everyone at work can agree on". We should all be so lucky do be able to go on the radio and say and do what we want.

2) Jerry is an entertainer who happens to be on the radio...not a radio guy or a jock, just someone who has depended upon radio to get the message of what he does across...and thats to get in front of an audience and get them to dance. He's had TV shows, record albums, radio shows, his own radio station, he's acted on TV...but he's a nightclub and dance hall entertainer first last and always.

3) Jerry's biggest years in Philadelphia were 1963 to 1968...when dance music was OFF radio by and large. Jerry's act was to get thousands ( not an exagerration)of kids into dance halls on Friday and Saturday nights and Sundays. Jerry bought the time and played the music on the radio...to drive the kids into the dance halls paying $2.00 a pop. That's not folly, boys and girls, that's genius. With all the posts here about dance music, the young people should be paying homage to the guy who put it all on radio in the first place.

4) Jerry Blavat made money at WPEN...and good for him. There were no people representing WPEN pitching the station and bringing in orders. Just those memorable infomercials on the weekends.Somebody had to pay the bills.

5) Sometime over the last year, Jerry hosted one of those R&B/Soul/Doo wop revival shows as the emcee. He changed his attire five times, his timing and stage presence were impeccible, and he demonstrated what it is that he does for a living.

And he happens to also be on Radio. How can you possibly resent somebody who doesnt cost radio anything...HE PAYS. Let's pay him...some respect.
 
Gee, That Was Refreshing!

EXTREMELY well said.


> Here we have all this talk about the demise of WPEN, and
> we're crucifying the only guy who made it pay? If you look
> at Jerry Blavat for who and what he represents, you might
> look at him differently:
>
> 1) Jerry pays his own way. I inherited Jerry Blavat when I
> became Program Director of WFIL...he works for no one but
> himself. Other wise, he'd have to have joined the rest of us
> saying, "...here's another forty minutes of continuous soft
> rock with absolutely no talk on the station that everyone at
> work can agree on". We should all be so lucky do be able to
> go on the radio and say and do what we want.
>
> 2) Jerry is an entertainer who happens to be on the
> radio...not a radio guy or a jock, just someone who has
> depended upon radio to get the message of what he does
> across...and thats to get in front of an audience and get
> them to dance. He's had TV shows, record albums, radio
> shows, his own radio station, he's acted on TV...but he's a
> nightclub and dance hall entertainer first last and always.
>
> 3) Jerry's biggest years in Philadelphia were 1963 to
> 1968...when dance music was OFF radio by and large. Jerry's
> act was to get thousands ( not an exagerration)of kids into
> dance halls on Friday and Saturday nights and Sundays. Jerry
> bought the time and played the music on the radio...to drive
> the kids into the dance halls paying $2.00 a pop. That's not
> folly, boys and girls, that's genius. With all the posts
> here about dance music, the young people should be paying
> homage to the guy who put it all on radio in the first
> place.
>
> 4) Jerry Blavat made money at WPEN...and good for him. There
> were no people representing WPEN pitching the station and
> bringing in orders. Just those memorable infomercials on the
> weekends.Somebody had to pay the bills.
>
> 5) Sometime over the last year, Jerry hosted one of those
> R&B/Soul/Doo wop revival shows as the emcee. He changed his
> attire five times, his timing and stage presence were
> impeccible, and he demonstrated what it is that he does for
> a living.
>
> And he happens to also be on Radio. How can you possibly
> resent somebody who doesnt cost radio anything...HE PAYS.
> Let's pay him...some respect.
>
 
Economics

Kevin, now you are management. But probably any jock is going to resent a guy who comes along and tells your boss he will do your show and pay them for the time. Or fill the time for free. One less jock on the payroll. Puts the Geator in the same category as automation, voice-tracking and 24/7 automated satellite networks. Despite his cult following, I don't consider what he does good radio (although maybe it was in the 50's). He may be a good businessman but what he does is one step up from the infomercials.

> Here we have all this talk about the demise of WPEN, and
> we're crucifying the only guy who made it pay? If you look
> at Jerry Blavat for who and what he represents, you might
> look at him differently:
>
> 1) Jerry pays his own way. I inherited Jerry Blavat when I
> became Program Director of WFIL...he works for no one but
> himself. Other wise, he'd have to have joined the rest of us
> saying, "...here's another forty minutes of continuous soft
> rock with absolutely no talk on the station that everyone at
> work can agree on". We should all be so lucky do be able to
> go on the radio and say and do what we want.
>
> 2) Jerry is an entertainer who happens to be on the
> radio...not a radio guy or a jock, just someone who has
> depended upon radio to get the message of what he does
> across...and thats to get in front of an audience and get
> them to dance. He's had TV shows, record albums, radio
> shows, his own radio station, he's acted on TV...but he's a
> nightclub and dance hall entertainer first last and always.
>
> 3) Jerry's biggest years in Philadelphia were 1963 to
> 1968...when dance music was OFF radio by and large. Jerry's
> act was to get thousands ( not an exagerration)of kids into
> dance halls on Friday and Saturday nights and Sundays. Jerry
> bought the time and played the music on the radio...to drive
> the kids into the dance halls paying $2.00 a pop. That's not
> folly, boys and girls, that's genius. With all the posts
> here about dance music, the young people should be paying
> homage to the guy who put it all on radio in the first
> place.
>
> 4) Jerry Blavat made money at WPEN...and good for him. There
> were no people representing WPEN pitching the station and
> bringing in orders. Just those memorable infomercials on the
> weekends.Somebody had to pay the bills.
>
> 5) Sometime over the last year, Jerry hosted one of those
> R&B/Soul/Doo wop revival shows as the emcee. He changed his
> attire five times, his timing and stage presence were
> impeccible, and he demonstrated what it is that he does for
> a living.
>
> And he happens to also be on Radio. How can you possibly
> resent somebody who doesnt cost radio anything...HE PAYS.
> Let's pay him...some respect.
>
 
Re: "When Schlock Was King"

I apologise for my initial post, as it did come off as a knock on The Geator. I love his shows and the music, I guess I just worded my post in a bad way. Fennessy, I agree with all that you are saying, and respect it. So to all here, I hope I cleared this up and was not knocking on The Geator. :)
 
Re: "When Schlock Was King"

Another happy fan of The Geater speaks (writes).


>
> Geator Truth #1: "Never...EVER...get between a dollar and
> Jerry Blavat; you will be trampled to death...and NOT by the
> dollar"
>
> Geator Truth #2: "There is no more shameless promoter of
> Jerry Blavat than Jerry Blavat."
>
> Geator Truth #3: "Look up chutzpah in any dictionary and you
> will find a picture of Jerry Blavat."
>
> Geator Truth #4: "How does Jerry Blavat say "F*** you"? He
> says "trust me!"
>
<P ID="signature">______________
[email protected]</P>
 
Re: Economics

At most stations, the jock has the right to sell commercials to air on his time slot. Come up with a clever idea along the lines of "lost 45 at 5" "7 car-tunes at 7", whatever (granted those I mentioned aren't clever!). If you believe in yourself as a jock, sell time. That's what Jerry does-and does very well. If you as a jock can bring in advertisors, the station will love you and you will be valuable property. But if don't bring in the $$, they have to go with someone who can.

Jerry is not the same as v/t, automation, etc. He is an entertainer who will bring a station listeners and money. Isn't that what every station wants? When you can do the same, you'll earn the same respect. If a jock does not draw listeners and sponsors, then HE is no different than v/t or automation.


> Kevin, now you are management. But probably any jock is
> going to resent a guy who comes along and tells your boss he
> will do your show and pay them for the time. Or fill the
> time for free. One less jock on the payroll. Puts the
> Geator in the same category as automation, voice-tracking
> and 24/7 automated satellite networks. Despite his cult
> following, I don't consider what he does good radio
> (although maybe it was in the 50's). He may be a good
> businessman but what he does is one step up from the
> infomercials.
>
> > Here we have all this talk about the demise of WPEN, and
> > we're crucifying the only guy who made it pay? If you look
>
> > at Jerry Blavat for who and what he represents, you might
> > look at him differently:
> >
> > 1) Jerry pays his own way. I inherited Jerry Blavat when I
>
> > became Program Director of WFIL...he works for no one but
> > himself. Other wise, he'd have to have joined the rest of
> us
> > saying, "...here's another forty minutes of continuous
> soft
> > rock with absolutely no talk on the station that everyone
> at
> > work can agree on". We should all be so lucky do be able
> to
> > go on the radio and say and do what we want.
> >
> > 2) Jerry is an entertainer who happens to be on the
> > radio...not a radio guy or a jock, just someone who has
> > depended upon radio to get the message of what he does
> > across...and thats to get in front of an audience and get
> > them to dance. He's had TV shows, record albums, radio
> > shows, his own radio station, he's acted on TV...but he's
> a
> > nightclub and dance hall entertainer first last and
> always.
> >
> > 3) Jerry's biggest years in Philadelphia were 1963 to
> > 1968...when dance music was OFF radio by and large.
> Jerry's
> > act was to get thousands ( not an exagerration)of kids
> into
> > dance halls on Friday and Saturday nights and Sundays.
> Jerry
> > bought the time and played the music on the radio...to
> drive
> > the kids into the dance halls paying $2.00 a pop. That's
> not
> > folly, boys and girls, that's genius. With all the posts
> > here about dance music, the young people should be paying
> > homage to the guy who put it all on radio in the first
> > place.
> >
> > 4) Jerry Blavat made money at WPEN...and good for him.
> There
> > were no people representing WPEN pitching the station and
> > bringing in orders. Just those memorable infomercials on
> the
> > weekends.Somebody had to pay the bills.
> >
> > 5) Sometime over the last year, Jerry hosted one of those
> > R&B/Soul/Doo wop revival shows as the emcee. He changed
> his
> > attire five times, his timing and stage presence were
> > impeccible, and he demonstrated what it is that he does
> for
> > a living.
> >
> > And he happens to also be on Radio. How can you possibly
> > resent somebody who doesnt cost radio anything...HE PAYS.
> > Let's pay him...some respect.
> >
>
 
Reality

As pointed out earlier, Blavat is an entrepeneur who excels at self promotion. He has a cult following but except in his own hype, he does not bring in listeners. He has spent most of his career on bottom-feeding operatings happy to take the up-front money he offered. I can respect him as a businessman but not as a radio talent. Until Smerconish came along, he laid sole claim to having the worst voice in Philly radio. He plays obscure doo-wop gratifying his own musical tastes. He tells long-winded stories the sole purpose of which is name droping and trying to show how "in" he is with long-forgotten 50's recording artists. Never has anybody gone so far on so little talent.

Only at bush league operations are jocks expected to go out and sell time.

>
> Jerry is not the same as v/t, automation, etc. He is an
> entertainer who will bring a station listeners and money.
> Isn't that what every station wants? When you can do the
> same, you'll earn the same respect. If a jock does not draw
> listeners and sponsors, then HE is no different than v/t or
> automation.
>
>
 
Re: "When Schlock Was King"

> Let's pay him...some respect.
>

I repeat what I said above:

The Geator is a shameless huckster...of anything Geator. NO one but Jerry is as important TO Jerry as Jerry is to Jerry. Got that? Everytime I shook hands with him...I counted my fingers afterward.

And, he must have pi**ed off some mobsters bigtime in the past...if Philly radio rumors are to be believed. That don't sound very charitable, do it, Vinnie? No, Sal, it don't. :)
 
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