Re: Economics
At most stations, the jock has the right to sell commercials to air on his time slot. Come up with a clever idea along the lines of "lost 45 at 5" "7 car-tunes at 7", whatever (granted those I mentioned aren't clever!). If you believe in yourself as a jock, sell time. That's what Jerry does-and does very well. If you as a jock can bring in advertisors, the station will love you and you will be valuable property. But if don't bring in the $$, they have to go with someone who can.
Jerry is not the same as v/t, automation, etc. He is an entertainer who will bring a station listeners and money. Isn't that what every station wants? When you can do the same, you'll earn the same respect. If a jock does not draw listeners and sponsors, then HE is no different than v/t or automation.
> Kevin, now you are management. But probably any jock is
> going to resent a guy who comes along and tells your boss he
> will do your show and pay them for the time. Or fill the
> time for free. One less jock on the payroll. Puts the
> Geator in the same category as automation, voice-tracking
> and 24/7 automated satellite networks. Despite his cult
> following, I don't consider what he does good radio
> (although maybe it was in the 50's). He may be a good
> businessman but what he does is one step up from the
> infomercials.
>
> > Here we have all this talk about the demise of WPEN, and
> > we're crucifying the only guy who made it pay? If you look
>
> > at Jerry Blavat for who and what he represents, you might
> > look at him differently:
> >
> > 1) Jerry pays his own way. I inherited Jerry Blavat when I
>
> > became Program Director of WFIL...he works for no one but
> > himself. Other wise, he'd have to have joined the rest of
> us
> > saying, "...here's another forty minutes of continuous
> soft
> > rock with absolutely no talk on the station that everyone
> at
> > work can agree on". We should all be so lucky do be able
> to
> > go on the radio and say and do what we want.
> >
> > 2) Jerry is an entertainer who happens to be on the
> > radio...not a radio guy or a jock, just someone who has
> > depended upon radio to get the message of what he does
> > across...and thats to get in front of an audience and get
> > them to dance. He's had TV shows, record albums, radio
> > shows, his own radio station, he's acted on TV...but he's
> a
> > nightclub and dance hall entertainer first last and
> always.
> >
> > 3) Jerry's biggest years in Philadelphia were 1963 to
> > 1968...when dance music was OFF radio by and large.
> Jerry's
> > act was to get thousands ( not an exagerration)of kids
> into
> > dance halls on Friday and Saturday nights and Sundays.
> Jerry
> > bought the time and played the music on the radio...to
> drive
> > the kids into the dance halls paying $2.00 a pop. That's
> not
> > folly, boys and girls, that's genius. With all the posts
> > here about dance music, the young people should be paying
> > homage to the guy who put it all on radio in the first
> > place.
> >
> > 4) Jerry Blavat made money at WPEN...and good for him.
> There
> > were no people representing WPEN pitching the station and
> > bringing in orders. Just those memorable infomercials on
> the
> > weekends.Somebody had to pay the bills.
> >
> > 5) Sometime over the last year, Jerry hosted one of those
> > R&B/Soul/Doo wop revival shows as the emcee. He changed
> his
> > attire five times, his timing and stage presence were
> > impeccible, and he demonstrated what it is that he does
> for
> > a living.
> >
> > And he happens to also be on Radio. How can you possibly
> > resent somebody who doesnt cost radio anything...HE PAYS.
> > Let's pay him...some respect.
> >
>