The big, blue-eyed preacher with a booming voice started a fundamentalist church in an abandoned bottling plant in Lynchburg in 1956 with just 35 members. He built it into a religious empire that included the 22,000-member Thomas Road Baptist Church, the "Old Time Gospel Hour" carried on TV stations around the country and 7,700-student Liberty University, which Falwell founded in 1971 as Lynchburg Baptist College.
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"He was one of the first to come up with ways to use television to expand his ministry," said Robert Alley, a retired University of Richmond religion professor who studied and criticized Falwell 's career.