Jerry Lee (et al) on Portable People Meters

[eGillCVI]

Mediaweek has an <a href="http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001180370">interesting article</a href> about the PPM's effects on cume and TSL. It's exactly what we expected to see but the article offers the insights of some bigwigs, Jerry Lee among them.

I still get a kick out of the excuses being bandied about by those who don't want to ride the wave. "It's not ready!" "It's unproven!" As if anything could be less accurate than the diary method.

PPM's coming to Philadelphia in 2007, according to the article.

<a href="http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1001180370">Radio Execs Start to Accept PPM, But Some Not Ready to Pay</a href>

 

[jimwalsh2001]

One-Eyed, Long-Horned, Flying Purple People Meters

I agree - anything would be an improvement over the current ARBortion rating system. Bring it on...

> I still get a kick out of the excuses being bandied about by
> those who don't want to ride the wave. "It's not ready!"
> "It's unproven!" As if anything could be less accurate than
> the diary method.
>
> PPM's coming to Philadelphia in 2007, according to the
> article.
>
> Radio Execs Start to Accept PPM, But Some Not Ready to Pay
>

 

[billjacobs]

Re: One-Eyed, Long-Horned, Flying Purple People Meters

**** WINNER ****

The previous post is the winner of the "Best Title" award for 2005.


Bill