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Jersey's Hit Music Congestion

D

d21ofnj

After looking at nearly all the top 40 stations that can be heard here, let's break it down to how much top 40 stations there really are, starting from North Jersey, down to South Jersey.

North:

WPST 94.5
WHTZ 100.3
WAEB 104.1
WSPK 104.7
WHTG 106.3
WKRF 107.9

South:

WSTW 93.7
WAYV 95.1
WZBZ 99.3
WIOQ 102.1
WSJO 104.9
WBBO 106.5

This concludes what's on in your area.
 
It doesn't make sense. Press Communications is going to need people that can sell ice to Eskimos to make this work.

I can already picture the conversations now: "And here's why you should advertise on OUR Top 40 station ... (dead silence) ... (crickets chirping) ... (wind gusts) ... ". I've worked in sales in the past, and I really can't fathom how to pitch a station which shares a format with tons of others and, despite the research of Press staffers, will be listened to almost exclusively by tweens and teens with no disposable income.

All I can say is good luck to Press with the new station - they're gonna need it. If someone comes up with a more boneheaded, asinine programming move than this in 2009, I'll be shocked.
 
SoulCrusher said:
It doesn't make sense. Press Communications is going to need people that can sell ice to Eskimos to make this work.

I can already picture the conversations now: "And here's why you should advertise on OUR Top 40 station ... (dead silence) ... (crickets chirping) ... (wind gusts) ... ". I've worked in sales in the past, and I really can't fathom how to pitch a station which shares a format with tons of others and, despite the research of Press staffers, will be listened to almost exclusively by tweens and teens with no disposable income.

All I can say is good luck to Press with the new station - they're gonna need it. If someone comes up with a more boneheaded, asinine programming move than this in 2009, I'll be shocked.
Click to expand...

you said it.
 
Not all CHR listeners are teenagers, I've been listening to Top 40 music now for 45 years! I can still get into Linkin Park's In The End, Fergie's songs. Meanwhile I never really cared much for Alternative music and hated punk rock and heavy metal since it was created!
 
BobSmolarek said:
Not all CHR listeners are teenagers, I've been listening to Top 40 music now for 45 years! I can still get into Linkin Park's In The End, Fergie's songs. Meanwhile I never really cared much for Alternative music and hated punk rock and heavy metal since it was created!
Click to expand...

Trust me when I say that you, sir, are definitely in the minority.

I'm sure there's even some adults out there that watch Hannah Montana by themselves. Not many, mind you, but they're must be a few.

Hit 106 will have some adults that tune in, probably if Z 100 and Q 102 are playing something they don't like. But there won't be enough of a following for Press to sell much in the way of advertising. Most adults I know (including myself) want to hear a station that plays a wide range of music spanning a few decades, which is what G Rock did. No Top 40 station that I know of does this. And most adults I know also can't stand "Radio Disney" music (Britney Spears, Christina Aguilera, Miley Cyrus, Jonas Brothers, Lady GaGa, anyone from American Idol, etc.), which Hit 106 plays a ton of. It's music for tweens and teens, and maybe the soccer moms who get into it because their children like it.

Press is going to have to convince both advertisers and their potential audience that their CHR is better than all the other CHRs. I think they're going to find that to be a lot more difficult than they expect.
 
Give it a rest.

Here in Ocean County I get the following ROCK stations loud and clear:
93.3 WMMR
94.1 WYSP
100.7 WZXL
104.5 WRFF

I also get a usable signal off of 102.7 WJSE

Why do I need G-Rock 106.5 on top of all this?
 
JerseyShor said:
Give it a rest.

Here in Ocean County I get the following ROCK stations loud and clear:
93.3 WMMR
94.1 WYSP
100.7 WZXL
104.5 WRFF

I also get a usable signal off of 102.7 WJSE

Why do I need G-Rock 106.5 on top of all this?
Click to expand...

93.3 WMMR: Old time rock overkill ... lots of Led Zeppelin, Aerosmith, and other tired bands. Identical to 95.9 WRAT ... same owners, same sound.

94.1 WYSP: Classic Rock station. It's "The Rock You Grew Up With", and it's all generic cheesy corporate rock and hair rock bands, and the most tired hits from '90s grunge bands. Yyyyyyyyaaaaaaaawwwwwwwnnnnnnnnn...

100.7 WZXL: Soft, 90% Classic Rock station. They even play stuff like The Eagles, Fleetwood Mac and Billy Joel - all belong more on a "Classic Hits" station than anything rock!

104.5 WRFF: Good, but not everyone gets them. They're a decent substitute for those that receive them, but they are pretty much on "Jack"-style autopilot, only have a library about half as deep as G Rock, and are showing the same fatal flaw of G 106.3 (circa the early-mid '00s) by playing acts that don't belong on Alternative, like The Fray, Lifehouse and The All-American Rejects.

102.7 WJSE: A little bit mainstream sounding than some (could do without the Nickelback and similar acts), but they have a good mix of modern songs, heavier Alternative and classic titles ... and fortunately, it seems like they've dumped much of the old-time rock they used to play. There's just one teeny tiny little problem with the station: You can't get it at all north of Route 72!!!!!
 
JerseyShor said:
Give it a rest.

Here in Ocean County I get the following ROCK stations loud and clear:
93.3 WMMR
94.1 WYSP
100.7 WZXL
104.5 WRFF

I also get a usable signal off of 102.7 WJSE

Why do I need G-Rock 106.5 on top of all this?
Click to expand...

because g rock was probably the best one.

and soulcrusher, wrff has on of the better signals, it reaches deep into schuylkill county pa, unless its directional?
 
Let's break this list down, shall we?

d21ofnj said:
After looking at nearly all the top 40 stations that can be heard here, let's break it down to how much top 40 stations there really are, starting from North Jersey, down to South Jersey.

North:

WPST 94.5
WHTZ 100.3
WAEB 104.1
WSPK 104.7
WHTG 106.3
WKRF 107.9

South:

WSTW 93.7
WAYV 95.1
WZBZ 99.3
WIOQ 102.1
WSJO 104.9
WBBO 106.5

This concludes what's on in your area.
Click to expand...

WPST is a Hot AC. It mainly targets Trenton and Philly.

93.7 STW is a Wilmington-based heritage CHR. It leans Rock and Adult. It's one of the few CHRs that still plays some 80s titles in regular rotation. The signal comes in pretty clear in major parts of the Philly metro, but Monmouth and Ocean???

Z-100 is undoubtebly one of the world's premiere radio stations, period. Its primary target includes both many of the 18-34 year olds who live in the Big Apple, but also in the suburbs of Long Island and northern Jersey.

B-104 is an Adult friendly CHR/Pop station from Allentown. Nobody in New York or Philly can pick it up, and I seriously doubt anyone in Monmouth or Ocean counties can hear it.

K-104 is one of the best sounding small market CHRs in the country. It can be picked up in some of New York's suburbs, but mainly targets the Hudson Valley. Can anybody in Monmouth or Ocean pick it on FM radio???

98.5 KRZ Wilkes Barre is one of the country's top rated CHRs. Its ratings may not be as high as they were in the 90s, but they still do very well in the Wikles Barre and Scranton areas. Not aimed or picked up by listeners in Monmouth-Ocean.

95.1 WAYV targets Atlantic City and Vineland. It's an Adult CHR, and a Hot AC at other times. It may be evolving back to CHR/Pop now that 99.3 Kiss FM decided to revert back to its Rhythmic CHR format.

99.3 Kiss FM - see above comments regarding WAYV

Q-102 Philadelphia - despite being in the very capable hands of Tracy Austin, the station's current PD, its ratings could be better. It faces very stiff competition from Philly's Rhythmic CHR - Wired 96.5. The Q is not much of a player along the Jersey Shore.

WSJO 104.9 - This station was a semi-CHR in the last couple of years, going up against WAYV before 99.3 Kiss FM's short lived CHR/Pop sound. And yet, the station's always been known as a Hot AC.

Hit 106 - A new CHR/Pop station that carries Dial Global's Hits Now format. It plays all the hits, and is the first CHR in years with a clear signal in both Monmouth and Ocean counties.
 
They will fail they will have very minimal success and i wish and hope all advertiserers slam the door or phone down in there face i hope they get no accounts and i would rather see the station go dark then what they are doing i mean it!!!
 
Yeah, but none of the advertisers care about you personally. Just b/c you say that you "mean it" isn't going to intimidate advertisers who'll see the potential of targetting 18-34 year olds, especially females.
 
no YOU dont get it.....advertisers AREN'T advertising these days....why spend on a station that SUXXXXXXX?????????? if you want Z100 go to Z100......and im sure they will
 
A station that sucks by whose definition? Perhaps the G Rock typical listener was too passive about the commercials that aired on the station, and perhaps a Hit 106 listener will be more active/respondent to the breaks? If the station's ratings go up, or if the female demos it attracts are more willing to buy the products advertised then the station made the right choice.
 
CHRles said:
Let's break this list down, shall we?

d21ofnj said:
After looking at nearly all the top 40 stations that can be heard here, let's break it down to how much top 40 stations there really are, starting from North Jersey, down to South Jersey.

North:

WPST 94.5
WHTZ 100.3
WAEB 104.1
WSPK 104.7
WHTG 106.3
WKRF 107.9

South:

WSTW 93.7
WAYV 95.1
WZBZ 99.3
WIOQ 102.1
WSJO 104.9
WBBO 106.5

This concludes what's on in your area.
Click to expand...

WPST is a Hot AC. It mainly targets Trenton and Philly.

93.7 STW is a Wilmington-based heritage CHR. It leans Rock and Adult. It's one of the few CHRs that still plays some 80s titles in regular rotation. The signal comes in pretty clear in major parts of the Philly metro, but Monmouth and Ocean???

Z-100 is undoubtebly one of the world's premiere radio stations, period. Its primary target includes both many of the 18-34 year olds who live in the Big Apple, but also in the suburbs of Long Island and northern Jersey.

B-104 is an Adult friendly CHR/Pop station from Allentown. Nobody in New York or Philly can pick it up, and I seriously doubt anyone in Monmouth or Ocean counties can hear it.

K-104 is one of the best sounding small market CHRs in the country. It can be picked up in some of New York's suburbs, but mainly targets the Hudson Valley. Can anybody in Monmouth or Ocean pick it on FM radio???

98.5 KRZ Wilkes Barre is one of the country's top rated CHRs. Its ratings may not be as high as they were in the 90s, but they still do very well in the Wikles Barre and Scranton areas. Not aimed or picked up by listeners in Monmouth-Ocean.

95.1 WAYV targets Atlantic City and Vineland. It's an Adult CHR, and a Hot AC at other times. It may be evolving back to CHR/Pop now that 99.3 Kiss FM decided to revert back to its Rhythmic CHR format.

99.3 Kiss FM - see above comments regarding WAYV

Q-102 Philadelphia - despite being in the very capable hands of Tracy Austin, the station's current PD, its ratings could be better. It faces very stiff competition from Philly's Rhythmic CHR - Wired 96.5. The Q is not much of a player along the Jersey Shore.

WSJO 104.9 - This station was a semi-CHR in the last couple of years, going up against WAYV before 99.3 Kiss FM's short lived CHR/Pop sound. And yet, the station's always been known as a Hot AC.

Hit 106 - A new CHR/Pop station that carries Dial Global's Hits Now format. It plays all the hits, and is the first CHR in years with a clear signal in both Monmouth and Ocean counties.
Click to expand...

Let's not forget, Monmouth and Ocean tried Top 40 twice, but everyone would tune it to the big market CHR stations anyway. Why didn't WJLK keep their Top 40 format K94.3 and B98.5 is off the air. The general public of Monmouth and Ocean is not really down with having their own local station programming CHR, rhythmic, and even Dance. I tried that myself when I lived there, and some I attracted, while some others say I'm only serving the younger demo. K and B im sure tried their best to be local and tried to spice up the Jersey Shore radio market. I am aware the stations I mentioned don't cover Monmouth and Ocean, but it's really not a need to play the same stuff you can hear everywhere else. Maybe I can be wrong, third time's a charm. Let's see what Hit 106 has to offer, can they take listeners from Z-100, Q102, or SoJo, WAYV, and Kiss FM, since they still play some Top 40 songs. They haven't completely reverted back to CHR Rhythmic just yet.
 
Finally, a good response as to why the new CHR format may not work. Thank you d21ofnj!

For those looking to check out some cool Modern Rock stations, aside from the aforementioned CD 101 in Columbus there's also stations like
101.5 FM Denver
http://www.sassymartini.com/

Radio X 96.1 Grand Rapids
http://www.961maxfm.com/main.html

105.1 Channel Q in Des Moines
http://www.kccq.com/main.html

FM 94.9 San Diego
http://www.fm949sd.com/

102.7 EQX Albany
http://www.weqx.com/


And while Indie 103.1 was a cool station in L.A. let's not forget the reasons it switched formats
1) The playlist was too cool for the room
2) L.A. got another modern Rock in the past year when Star 98.7 evolved from Modern AC to a Modern Rock. With not one but 2 full-market Modern Rock stations, including the legendary 106.7 K-Rock, advertisers saw no real value in Indie.
3) Inferior signal when compared to the other 2, and low ratings

Maybe next time they'll try a more mass appeal Modern Rock on one of the FM stations in Monmouth-Ocean or even NYC. Something along the lines of 96 X Norfolk would be nice to see:
http://www.96x.fm/x/playlist.shtml
 
The crappy economy played a huge role in entravision blowing it up and ppm's also played a big role also when indie 1031 lost there sales manager whose name was dawn to tribune that really really hurt and they had a sales agreement with the people that owned kday which brought in some good coin and that ended and you combine all these factors together it was a perfect storm.
 
hotpatrick2004 said:
The crappy economy played a huge role in entravision blowing it up and ppm's also played a big role also when indie 1031 lost there sales manager whose name was dawn to tribune that really really hurt and they had a sales agreement with the people that owned kday which brought in some good coin and that ended and you combine all these factors together it was a perfect storm.
Click to expand...

Remember, you're dealing with small media companies, when "in these economic times" have you heard of a Clear Channel or other big media company owned radio station in NYC/Philly and Jersey flip their lowest rated station or decided to blow up a good sounding high rated radio station during this time? When would you see Z-100 decide to flip their highest rated CHR to, oh let's say Country, and blamed it on the economy. When do you think Emmis would get real and either save RXP or just pull the plug already and flip the format to something else. See what I mean, it depends who owns it and who makes the decisions. This is why FM should just be dead and buried. I'm having a feeling G-rock will make a return, but probaly would stream online.
 
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