luperm said:
Pulse is on borrowed time anyway. The eventual digital migration will put them off the air.
In any case, you can't fault them for giving it a shot. However, everything works against them. Dial position, limited funds, not a commercially viable format, etc.
And, if by some miracle the format started to perform financially, a legitimate radio operator would probably pick up on it and water it down to some homogenized crap that already permeates the FM band. Then we'd all have to see threads like "_____ killed the Pulse!!"
The digital migration doesn't affect LPTV's...yet. Down the road perhaps but not on February 17th like standard over-the-air TV stations.
Okay, in terms of everything working against them:
DIAL POSITION: I agree
LIMITED FUNDS: I agree
LACK OF PROMOTION: I added that one in. It was just too little (club flyers and on-air hyping a certain club the "street team" and an on-air personality would appear at.)
NOT A COMMERCIALLY VIABLE FORMAT: I DISagree.
Mega Media had been in financial trouble WAY before Pulse was even a thought. So whatever was happening financially with Pulse started before the February 11, 2008 launch. However, during the beginnings of the station which pretty much got around via word of mouth, people were starting to take notice about this and if they were in good position of the signal and/or their car stereos had 87.7 on them, people would tune in. Yeah, it was stated that the cume was 500,000 which considering all of the anomalies the station had, is pretty good and to that I would stand firm that if Pulse was above 92 with a powerful signal throughout the tri-state area, those numbers would have been at LEAST quadrupled.
And you're probably right luperm...if a major corporation wanted to try this, let's just say it would pretty much be "KTU" (as it was from 1996 - 2006). And I suppose while it may work for what it is, dance music fans...especially on hearing Pulse...would know better.
If anything Pulse DID do, they did bring back excitement to the FM dial, albeit the anomalies. People that were dance fans and were shunned away from the medium did come back. I think that in itself is why if a corporation wanted to try something current, it would make more sense to them to really lean it in this direction versus trying to be safe and generic. Radio has to save itself somehow and how it's been since dereg has hurt more than help.