Jill FM

[Radiogeek500]

Are they still looking for a buyer? I could see why, this thing isn't useful for anyone unless you live in OC, Thousand Oaks/Ventura or Victorville.

But at least it isn't costing the owner much to run. Then again, is he really even making any money? All the ads I hear are strictly local, no national.<P ID="signature">______________
Happy 20th Birthday Power 106

JOSH, Moderating the whole Radio-Info radio state of California and Indiana too!

www.myspace.com/radiogeek500</P>

 

[Phantom]

Questions about Jill FM from Dallas ...

> Are they still looking for a buyer? I could see why, this
> thing isn't useful for anyone unless you live in OC,
> Thousand Oaks/Ventura or Victorville.
>
> But at least it isn't costing the owner much to run. Then
> again, is he really even making any money? All the ads I
> hear are strictly local, no national.


I'm in the Dallas area.

I assume Jill a female-oriented Jack?

Would it be more successful in your opinion if the station covered the LA area with a better signal?

Obviously, if Jill has practically no ratings, few national accounts are going to come "her" way.

In this game, it's ratings ... or the highway.

Tony <P ID="signature">______________
Tony Lyndell Williams</P>

 

[davideduardo]

Re: Questions about Jill FM from Dallas ...

> I assume Jill a female-oriented Jack?

That is what they think. With no ratings, it is hard to judge.
>
> Would it be more successful in your opinion if the station
> covered the LA area with a better signal?

It essentially covers non of LA County. The Orange County signal is limited, an ddoes not even cover all of the OC. The other two are out of metro, in Ventura County and in the High Desert.
>
> Obviously, if Jill has practically no ratings, few national
> accounts are going to come "her" way.

Correct. And with such separated signals, they have no real local impact for retail.

 

[radioresearcher]

> Are they still looking for a buyer? I could see why, this
> thing isn't useful for anyone unless you live in OC,
> Thousand Oaks/Ventura or Victorville.
>
> But at least it isn't costing the owner much to run. Then
> again, is he really even making any money? All the ads I
> hear are strictly local, no national.
>
I heard he wanted a ridiculous price - like $100 million or something. No one will pay that. If you look at stick value, a full Class B is probably worth $300 million on the high side - so considering it barely covers 20% of the metro (Conejo Valley and Victorville) are useless for the L.A. metro - it's probably worth less than $40 million.

Sadly, it could be used as a local Orange County station and be very viable - but I think they have a dream that it is more than that.

 

[radioresearcher]

Re: Questions about Jill FM from Dallas ...

> > I assume Jill a female-oriented Jack?
>
> That is what they think. With no ratings, it is hard to
> judge.
> >
> > Would it be more successful in your opinion if the station
>
> > covered the LA area with a better signal?
>
> It essentially covers non of LA County. The Orange County
> signal is limited, an ddoes not even cover all of the OC.
> The other two are out of metro, in Ventura County and in the
> High Desert.
> >
> > Obviously, if Jill has practically no ratings, few
> national
> > accounts are going to come "her" way.
>
> Correct. And with such separated signals, they have no real
> local impact for retail.


IMHO, it was more useful before he moved the signals around. At least they had a nice signal that covered the Riverside metro - and that market is WAY underserved locally. David is right, the OC signal doesn't even fully cover that county. I do think it could survive as a local signal - but it would not be able to get any kind of national accounts.




>