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JimBo on 92.3 at....2-3am? really?

Is there a reason why 92.3 decided to pick up this holdover from the pre-Limbaugh/pre-beans and rice era and then not only not tell anyone about but bury it overnights for only one hour? Just when I thought their programming decisions couldn't be any more inexplicable, I see this head-scratcher....
 
Why bother with only one hour when they could have just thrown in another who-cares extra hour of beans and rice? And, interestingly enough, 92.3 has (until fairly recently) made a point of mentioning new schedule change - so, yes, a personal invitation would be nice since they made a point of inviting me to Kim Komando's single-hour whoop-de-freakin-doo. Do they not want people listening to their graveyard shift programming? So, yes - I know it's on their web site - I just don't hear anyone talking about it on air - which would be like 550 doing Leykis Best Of's or Duke Shirlaw Best Of's and not bothering to tell anyone about it.
 
Why bother with only one hour when they could have just thrown in another who-cares extra hour of beans and rice? And, interestingly enough, 92.3 has (until fairly recently) made a point of mentioning new schedule change - so, yes, a personal invitation would be nice since they made a point of inviting me to Kim Komando's single-hour whoop-de-freakin-doo. Do they not want people listening to their graveyard shift programming? So, yes - I know it's on their web site - I just don't hear anyone talking about it on air - which would be like 550 doing Leykis Best Of's or Duke Shirlaw Best Of's and not bothering to tell anyone about it.
Do they promote Gordon Deal during the day? What are you doing awake at 2AM?
Are you aware that the show *doesn't* air at 2:00am for only one hour in most other markets? If you're going to accuse me of being ignorant, you should at least get your facts straight. Even the overnights have him at at least two hours minimum:


Like I said, burying the guy in overnights for ONE HOUR makes no sense whatsoever. Wouldn't it be a more practical business decision to simply throw in another hour of beans and rice? Who, exactly, is the intended demo for the JimBo hour on 92.3? People fleeing Noory on 550?
 
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