Jimmy Baron hits the DAVE-FM airwaves as the permanent morning show host Monday at 5:30am. His first benchmark to reach is 7 months, which is how long Zakk Tyler lasted. The next one is 1 1/2 years, that's how long Stephen Duane Barnes lasted. (I've just been sued.)
Without bashing the young man what do you think is going to happen with Jimmy and Dave. Is Jimmy finally the answer? Will he bring in respectable morning numbers? Who will be hurt in the market by his return? Will DAVE provided marketing/ad support for him? Has he been gone too long that his (Morning X) listeners have moved on and won't come back? Discuss.
My take is that Jimmy should have been installed before the Zakk Atakk (still copyrighted) Feb 2008. If DAVE provides support (billboards, ads in CL and SP, TV spots) Jimmy has a great shot of being successful on 92.9 in the morning. Something that hasn't happened in decades. No one hustles more than Jimmy, he will be getting local and national guests that other shows will not. He should not have a problem breaking the top 10 in 25-54 demo. If he does, that's a win. Signal strength may help him have a ratings war with The Regular Guys for that demo.
The pieces are in place. Margot Smith (MD) and Scott Jameson (PD) have the music where it needs to be. They have their highest Q rated personality in the top-rated day part (Mara Davis) and now they have a recognizable name on AM drive. It is sad that it took five years to get to this point but bad PD and morning show choices have held DAVE back for most of the decade.
Without bashing the young man what do you think is going to happen with Jimmy and Dave. Is Jimmy finally the answer? Will he bring in respectable morning numbers? Who will be hurt in the market by his return? Will DAVE provided marketing/ad support for him? Has he been gone too long that his (Morning X) listeners have moved on and won't come back? Discuss.
My take is that Jimmy should have been installed before the Zakk Atakk (still copyrighted) Feb 2008. If DAVE provides support (billboards, ads in CL and SP, TV spots) Jimmy has a great shot of being successful on 92.9 in the morning. Something that hasn't happened in decades. No one hustles more than Jimmy, he will be getting local and national guests that other shows will not. He should not have a problem breaking the top 10 in 25-54 demo. If he does, that's a win. Signal strength may help him have a ratings war with The Regular Guys for that demo.
The pieces are in place. Margot Smith (MD) and Scott Jameson (PD) have the music where it needs to be. They have their highest Q rated personality in the top-rated day part (Mara Davis) and now they have a recognizable name on AM drive. It is sad that it took five years to get to this point but bad PD and morning show choices have held DAVE back for most of the decade.