I've seen occasional discussions under different topics and boards related to jingles. I've already made the suggestions to the powers that be here at RI and it's under consideration. If you have an interest in a dedicated board for us jingle freaks, please click on "contact us" and make the suggestion. Thanks.
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Jingle Discussion
- Thread starter SonoSational18
- Start date
What do you like about jingles? Do you feel they help brand your station? Help your imaging pop? Just curious?
My personal opinion...
The younger PDs and people in the business don't understand the concept and the need of jingles.
They don't understand how to use them in conjunction with the other content running on the format.
Most stations are financially strapped, and don't want to buy something that they don't see as making a ROI.
And, I don't think that there is a lot of good choices out there. Not like the 60s or seventies. A lot of packages sound the same.
The younger PDs and people in the business don't understand the concept and the need of jingles.
They don't understand how to use them in conjunction with the other content running on the format.
Most stations are financially strapped, and don't want to buy something that they don't see as making a ROI.
And, I don't think that there is a lot of good choices out there. Not like the 60s or seventies. A lot of packages sound the same.
First of all, my main interest in jingles is it being an art form in itself.
However, to answer the question about their value on-air..... they work on many levels...... helping the listener remember the call letters and slogans (something set to a melodic meter is about 10x more retained by something just spoken... remember how we all learned the ABC's?).... they help the flow of a stations sound acting as a transitioning tool.... and they're just part of the "showbiz" (an element sadly lacking from many radio stations these days).
I agree with the former poster that today's jingles aren't as good as they were in the "golden age" which I would say spanned apprximately 1963-1990 or so.... but there is still some good product out there. My personal favorite would be JAM, who still turns out quality new product as well as re-sings of the classic PAMS jingles from the 60's and 70's.
However, to answer the question about their value on-air..... they work on many levels...... helping the listener remember the call letters and slogans (something set to a melodic meter is about 10x more retained by something just spoken... remember how we all learned the ABC's?).... they help the flow of a stations sound acting as a transitioning tool.... and they're just part of the "showbiz" (an element sadly lacking from many radio stations these days).
I agree with the former poster that today's jingles aren't as good as they were in the "golden age" which I would say spanned apprximately 1963-1990 or so.... but there is still some good product out there. My personal favorite would be JAM, who still turns out quality new product as well as re-sings of the classic PAMS jingles from the 60's and 70's.
K
kirkiefan
Guest
Best jingles....PAMS,JAM and TM
Worst jingles...Pepper Tanner
Worst jingles...Pepper Tanner
I have to jump on here and stick up for Pepper Tanner jingles; they weren't as fresh and tasty as PAMS, as slick and imagey as TM, but they're far from being the worst. Pepper actually scored some important radio stations as clients, including WIBG having defected from PAMS to run It's What's Happening in 1965; in 1964 at least one of the major Top 40s in almost every rated market ran The Station That's All Heart, and in 1974, WFIL abandoned PAMS for the TSOP package, which was done by Tanner's Thunder Productions division.
Pepper made station ID jingles affordable for everybody, allowing stations below market rank #100 to have singing IDs. All you had to do is run spots for Frosty Root Beer.
In the waning moments of my own jingle collecting, the remaining pieces I'm looking for are pepper jingles from WAAT, WEEZ, and WMID...who ran the All Hearts for one year. And the CRC package for WMID that no one seems to have.
According to a story I was told, there was a day when Pepper Tanner decided to trash all of the reference copies of their jingles, all in those ruby red reel boxes...and a well known collector was "shoveling" them into the back of a truck...and this guy refuses to share them with anyone. If anything happens to him, all that history is lost.
Pepper made station ID jingles affordable for everybody, allowing stations below market rank #100 to have singing IDs. All you had to do is run spots for Frosty Root Beer.
In the waning moments of my own jingle collecting, the remaining pieces I'm looking for are pepper jingles from WAAT, WEEZ, and WMID...who ran the All Hearts for one year. And the CRC package for WMID that no one seems to have.
According to a story I was told, there was a day when Pepper Tanner decided to trash all of the reference copies of their jingles, all in those ruby red reel boxes...and a well known collector was "shoveling" them into the back of a truck...and this guy refuses to share them with anyone. If anything happens to him, all that history is lost.
May not be lost forever. Someone 'may' go thru his 'estate' when he dies and try an sell off those reels and whatever else is in that collection. Recently in the "Sports trading" realm, an estate sale netted some games from the early 80s in a collection estimated to be around 10,000 VHS's. Then again, your collectors son or daughter might just chuck everything in to the trash.
I love jingles and have collected quite a few over the years, but my main interest is in the late 80s thru the 90s stuff. And my fav is anything from Z100......ANY Z100.
I love jingles and have collected quite a few over the years, but my main interest is in the late 80s thru the 90s stuff. And my fav is anything from Z100......ANY Z100.
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