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Jingles for AC stations.

C

calguy

I've noticed a disturbing trend on many of the nation's top AC stations in the last year or so with regard to the jingles being used. Many have dropped TM & JAM for jingles from Reel World. Last summer KOST in Los Angeles made the switch and I've noticed many others using them as well. In my opinion these are the worst jingles I think I've ever heard. For KOST their jingles from JAM were part of the fabric of the station. They were clean, beautifully sung and produced and were custom made for the station. They now use re-sings of a package made for WLIT in Chicago. This package is from RW's AC One category and they are truly horrible. Loud, over processed with odd effects and poorly produced to say the least. You can plainly hear the distortion and the singing is pretty bad too. I've heard that they're getting these jingles basically for free, but is that any excuse for using such bad product? These things actually startle you when they play. Will good jingles go the way of the dinosaur?
 
Almost every AC I've listened to that's Clear Channel uses the re-sings of the 2008 WLIT ones, I've even heard some other companies' AC's using them. I even heard a Classic Hits station using those. Don't like them.
 
Nobody I know likes them. I heard one JAM jingle on KOST yesterday. It was refreshing to hear such good quality again. I sure don't understand the people running these stations. You would think that they would want the finest jingles they could get, not the other way around.
 
Cox doesn't use jingles on any station in Tampa Bay. Avoids the whole problem. They just use liners unchanged from 10 years ago.
 
Yes, under Bob Neal's leadership Cox has cut costs just like everyone else. Always a shoestring budget,m but under the radar when compared to CBS and Clear Channel. But they never had a problem spending money on jingles in LA.
 
K-104.7 in Charlotte uses a nice group of singers. You would think it was a soft AC. Actually, by today's standards I guess it is.
 
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