JINGLES FOR STANDARDS STATIONS

[PTOCDJ]

Does anybody make a good jingle/ID package for Standards stations that isn't full of Glenn Miller riffs or uses "memories" in its presentation? The JAM "Great Memories" package isn't bad, but working around the "memories" lyrics is tough. Any suggestions?

 

[Chuck]

You might try Been Freedman http://www.jingleguy.com/ He has the old Pepper Tanner stuff, plus he can cut you new ones at reasonable cost.

 

[elchupacabras]

You can buy his library cd's at a very reasonable price and re-mix a lot of the material. It really is very reasonable. I believe the True Oldies Channel uses some of his stuff as well.

 

[Chuck]

You can buy his library cd's at a very reasonable price and re-mix a lot of the material. It really is very reasonable. I believe the True Oldies Channel uses some of his stuff as well.

I see that my poor typing skills have shown up. It's Ben Freedman, not "Been."

Elchalupa is right though. His stock "Promo Pack" has a lot of usable material in it. We use it on KZQX. You do have to do some editing work, but the combinations you can come up with are endless. There is a lot that sounds good on a Standards Station. When I bought our package, he threw in a couple of custom cuts for us too.

I notice that he now has the old Pepper Tanner jingle tracks. Some of those “Retro-Oldies” packages would sound great on our station. Back in "the day," if your station didn't use PAMS, it very likely had a competing Pepper-Tanner package. Both came from Dallas, and were of similar quality. I wouldn't be surprised to find that they even used some of the same voices. Indeed, I think they did.

Freedman, as well as JAM, are both in Dallas, as is TM. I have to admit that I've always admired the sound of the JAM products, but Ben's sound pretty good too, and were priced in the budget range of a very small radio station.

Incidentally, I’ve found that Top 40 sounding jingles work quite well on a Standards station. You are selling nostalgia, and most people remember the sound. Maybe they were listening to Little Richard and Chuck Berry when they first heard them, but a lot of those jingles go equally well with Frank Sinatra or Dean Martin. It’s more about the era than the type of music. Besides an occasional up tempo jingle keeps the people at the nursing home from dozing off….

 

[PTOCDJ]

Thanks, guys. The Ben Freedman stuff is pretty good. I guess you could lift a news and weather stager out of the Promo Pack and cut and paste to your hearts delight for anything else.

 

[oaktree]

I bought my "Gentle Wave" package from Ben recently and have been thrilled with it ... with good response from listeners. Don't be afraid to use "workhorse" acappellas in this format. If done well (and Ben uses some Pams alumni in his packages,) they work well, and don't date the instrumentation of many "standards" packages out there.

He's an enthusiastic, bright guy with lots of experience and the group is terrific.

I bought a bunch at reasonable rates from Ben and recommend him highly.

(I also worked at Tanner back in the day ... and remember many of those packages. My last for the format was "New Generation" in 1980 for Metromedia. That was a thrill to do with several people like Dee Barton and others. Did the demo, too!)

 

[vchimpanzee]

My station was Unforgettable Favorites until 2006, and other area stations were doing Timeless Classics, so they chose America's Best Music. They still use jingles from both, sung by the same sort of people that probably do AC and country.

 

[radiomic812]

I also would go with the jingle guy, his stuff is really good, and most importantly really reasonable. I have a friend on the east coast who uses him, and says its great.