roxy23 said:
I have sources inside the LF building who tell me that WAXY is billing about $300K per month, roughly 1/3 of what QAM bills each month. Are they making money? Not so sure. When you factor in the salaries and expenses, it's probably a wash or close to it, one way or another. When they signed LeBatard after letting go Boog Sciambi and his $225K salary, they wanted to make a statement to the market that they are in it for the long term...we'll see. You may see Sid Rosenberg gone soon (either on his own or otherwise) and they will replace his $200K salary with someone they pay a lot less.
The ratings story can be twisted and turned whatever way you want. In fact, the Winter book Men 25-54, it was QAM that won the battle of Mon-Fri 6a-7p - but most report Mon-Sun 6a-midnight when anything after 7p and the weekends for the most part are a non-factor revenue-wise.
I remain of the opinion that there is no way South Florida can keep sustaining two sports-radio stations. LF would be making money on the signal if they had the brokered format. One of them will drop out by the end of the year and I predict it's WAXY.
Again, having been in sales here I know for a fact your numbers, "were," accurate... About 6 months ago. Since LF took over the numbers are now in the high 400k area & have risen gradually every month since the takeover. You don't ink someone (LeBatard) to that kind of deal to pay them to not work. Especially, a company like LF. You could be right, but it's been almost 4 years I've read on this board that the station won't be there. Other markets like this one (Atlanta) have proven they could sustain 2 stations both financially & from an audience standpoint.
Also, your overall numbers on M-F could be skewed a bit b/c Rose beat Rosenberg by a sizeable margin. But, PMDr was even and WAXY won Middays. So, again all those numbers will flip flop from book to book. As you'll see QAM is trending better currently. The reality is the market is torn in 2 with both these stations. I think it's great for anyone who loves local. Shouldn't we all?
That's what bothers me about some of the negativity on this board. We all claim how much we hate CC b/c they have , "killed radio."
Yet, we have a station that is pretty much local around the clock and it's always about waiting for the other shoe to drop.
I'll give them credit for getting this far. I hope they last. This town used to be a haven for local talk. Hell, as much as I blast JCR, I'll give them credit initially for trying what they did w/ Live 85. Unfortunately, execution is not their strength.
Even the FM dial is stale and continues to get even more stale as the days go bye. Again, mostly due to CC. Cox, Beasley & LF at least make an attempt to have a personality. CC's jocks are liner card readers. It's painful & really is a joke.
Anyhow, back to the original point. I enjoy the fact WAXY is around. It keeps QAM on their toes and brings out the best in everyone. Which, is best for the listener. Which, is what radio should & used to be about. You make listeners happy and you'll make money.
Best