> Wow! Wazzup wi dat?
>
I'd love to know exactly what happened or if this has been independently confirmed, but were I to hazard a guess I'd lay money that Mr. Gehron--who has the chops and the time in grade to do just about anything in this industry--kept wanting to put live talent on the air and it eventually ground someone's gears in San Antonio.
This is anathema to Cheap Channel's business plan, which seeks to put as many jocks out of jobs and put as many computers on the air as possible. Their apparent corporate policy of playing MP3s downloaded from the official Cheap Channel music database has killed audio quality, their apparent corporate philosophy of replacing afternoon drive with a hard drive has killed creativity and any sort of compelling programming on most of their stations, and their apparent corporate philosophy of cutting staff positions and dumping more and more work on those who remain with litle or no pay raise means that a lot of people are out of gigs and those who are left hate radio by and large.
If this is the case, BIG props to Gehron to sticking to his guns and trying, apparently unsuccessfully, to convince the Mays boys that radio is about community service, live talent and...get this...ENTERTAINMENT! For CC the music is what happens between the commercials, not the other way around. Jocks are an unnecessary delay of the next stopset.
Anyone remember the debacle on 103.5 in Chicago on September 11, 2001 when the only mention of the WTC attacks was from the 30 second news updates because the morning show in market #3 was taped the day before 3,000 miles away and sent over the internet? Truly one of Cheap Channels's finest hours. And THIS is the company that sees no need for the current station ownership limits in the biggest markets and wants to own 12 or more in Chicago!
John, the pendulum will eventually swing back the other way, and programmers who want to employ air talent and have programming that isn't an MP3 player (literally!!) will return and you will be one of the big guys.
--Paul